H&M Just Launched a Summer Shoe Collection of Trending Under-$40 Flip-Flops
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Good news: Memorial Day Weekend is right around the corner, bringing with it later sunsets, beach escapes, and peak Aperol Spritz season. That means it's officially time to shop for all your summer footwear. If you're after affordable shoes that look luxe while tapping into this season's top sandal trends, H&M's latest summer shoe collection should be your first stop. From minimalist, designer-inspired flip-flops to standout styles with on-trend fringe and gold hardware detailing, H&M is serving up lust-worthy sandals for summer — all for under $40.
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This summer, the flip-flop sandal trend shows no signs of slowing down. Its high-fashion revival began with The Row's minimalist leather thong sandals, first introduced back in its Spring 2021 collection. Since then, the brand has gradually refined the style into a sleek wardrobe staple that embodies quiet luxury. By the Spring/Summer 2025 season, thong sandals and flip-flop inspired summer shoes fully cemented their status across the fashion month runways — from Alaïa to Sportmax and beyond.
If you're not ready to drop $890 on The Row's cult-favorite flip-flops (understandable), H&M's Summer 2025 sandal collection offers a chic alternative at a fraction of the price. Drawing inspiration from the designer flip-flops of the moment, H&M utilizes luxe details like croc-embossed leather, fringe accents, and gold-tone metal hardware to elevate its thong sandals. The Coated Flip Flops echo the sleek footbed silhouette of The Row's pair, while the Motif Sandals feature gold hardware toe-ring detailing reminiscent of sandals seen at Giuseppe Zanotti and Tod's. Another standout is a boho-inspired thong sandal with fringe detailing, a nod to Proenza Schouler's Spring 2025 runway collection.
While the price of H&M's thong summer sandals range from $24-40, the sleek design and details make these affordable sandals look luxe. And given these designer-inspired shoes are sure to dominate summer, keep scrolling to shop them before they sell out.
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Since 1910, WWD — often referred to as 'the fashion bible' — has been the leading industry voice of authority for senior executives in the global women's and men's fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD's breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD's editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Lauren Alexis Fisher is the Senior Style Commerce Editor at WWD and Footwear News, where she writes and edits fashion, beauty, and lifestyle stories. Previously, she served as Senior Editor at Cosmopolitan and Market Editor at Harper's BAZAAR, where she oversaw digital content from fashion features to news and product reviews. With over a decade of experience as a digital fashion editor, she's an expert in scouring the internet for the greatest emerging brands, top-rated products, and latest trends to shop.
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