Comcast Advertising's AudienceXpress Introduces Solution to Boost Audience Targeting for Marketers This Upfronts Season
NEW YORK--(BUSINESS WIRE)-- AudienceXpress, a division of Comcast Advertising that provides market-leading national media solutions, announced the launch of its new offering built for brands and agencies who want to reach new audiences across the premium video ecosystem. AudienceXtn is an incremental reach platform powered by AudienceXpress and Comcast's first-party data to help marketers engage with their most receptive audiences, at the right time and in the right environment.
'With increased fragmentation in the marketplace, agencies and brands need to deterministically find and optimize efficiently against incremental audiences across the linear and digital landscape,' said Chris Harris, Head of Sales at AudienceXpress. 'Built on top of AudienceXpress's automated video media buying platform, AudienceXtn provides an agnostic, full-funnel solution powered by Comcast viewership data to empower brands to engage with their audiences wherever they are consuming content.'
'When we wanted to understand the effectiveness of our live campaign in driving our key metrics, we knew AudienceXpress could be trusted to get us there,' says Andrew Martinson, Senior Marketing Manager, Media and Strategy at H&R Block. 'They continue to deliver full-funnel results with white-glove service that has made them integral to our overall media strategy.'
To take advantage of AudienceXtn, AudienceXpress clients can go directly to AudienceXpress.com to input their specific campaign goals, including KPIs and desired audience segment. From there, a dedicated AudienceXpess Sales Executive will work in lockstep to launch their media plans, enabling clients to reach and engage effectively and efficiently with their target audience and optimize at every step.
To learn more about AudienceXtn, please visit https://audiencexpress.com/audiencextn/.
About AudienceXpress
AudienceXpress, a division of Comcast Advertising, is a market-leading managed service media buying platform providing an agnostic approach to agencies and brands looking to engage with audiences across the full multiscreen TV ecosystem.
AudienceXpress leverages its proprietary technology to provide buyers with direct access to traditional TV, streaming TV, and digital video platforms—all powered by authenticated first-party viewership data—and empowering marketers to reach their target audiences, no matter how they watch content. For more information, visit audiencexpress.com.
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