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EuroPCR 2025: Late-Breaking Data Demonstrate Sustained Significantly Lower Event Rates With Elixir Medical's DynamX Bioadaptor Over Drug-Eluting Stent Through Three Years

EuroPCR 2025: Late-Breaking Data Demonstrate Sustained Significantly Lower Event Rates With Elixir Medical's DynamX Bioadaptor Over Drug-Eluting Stent Through Three Years

Yahoo21-05-2025
Paris, May 21, 2025 (GLOBE NEWSWIRE) -- —Sustained durability of treatment effect with significantly lower TLF rates (2.7% versus 7.2%, p=0.030) with DynamX® compared to DES—
—Significantly lower rate of Cardiac Death (0.5% versus 3.2%, p=0.033) with DynamX® compared to DES—
Paris – May 21, 2025 – Elixir Medical, a developer of transformative technologies to treat cardiovascular and peripheral disease, today announced three-year results from the large 445-patient BIOADAPTOR Randomized Controlled (1:1) Trial (RCT), comparing the DynamX® Coronary Bioadaptor System to standard of care Resolute OnyxTM Drug-Eluting Stent (DES) from 34 centers in Japan, Europe, and New Zealand. The results demonstrate sustained very low adverse events and durability of clinical outcomes with DynamX® bioadaptor in target lesion failure (TLF) and Cardiovascular Death (CVD) compared to non-plateauing increase in adverse events in the DES arm. The data were presented at a late-breaking clinical session during the EuroPCR 2025 conference in Paris.
Clinical results show sustained significant reduction of device-oriented adverse events with DynamX® bioadaptor over the drug-eluting stent at three years:
Significant reduction in TLF rate (2.7% versus 7.2%; p=0.030) demonstrating the durability of DynamX® treatment through three years of follow-up. The significant reduction in TLF was driven by low adverse events across all components of the composite endpoint with DynamX® compared to DES, respectively:
Significantly lower Cardiovascular Death (0.5% versus 3.2%, p=0.033)
Target Vessel Myocardial Infarction (0.9% versus 1.8%)
Ischemia-Driven Target Lesion Revascularization (1.4% versus 2.7%)
Reduction in adverse events amplified in Left Anterior Descending (LAD) artery lesions:
Significantly lower TLF rate in LAD lesions (2.7% versus 10.6%; p=0.019) consistent with bioadaptor mechanism of action of restoring vessel function in this hemodynamically critical coronary vessel as reported previously in the imaging subgroup at 12 months1.
'These three-year results from the BIOADAPTOR RCT demonstrate that DynamX bioadaptor provides for a new class of treatment—with significant clinical benefit from six months when the bioadaptor mechanism of action is activated and sustained through long-term follow-up, including the hard clinical endpoint of cardiovascular death,' said Shigeru Saito, M.D., director of the Division of Cardiology and Catheterization Laboratory at Shonan Kamakura General Hospital in Kamakura, Japan. 'We also see the heightened importance of restoring hemodynamic modulation in the LAD vessel demonstrated by the large difference in clinical events in LAD lesions between the two treatment arms.'
The DynamX bioadaptor is differentiated from the current therapies, having a novel mechanism of action designed to return vessel health through three distinct phases of adapting in the body to restore vessel biology. In the locked phase during the implant, the bioadaptor opens the artery and restores blood flow. Unique to bioadaptor, after six months the implant unlocks, separates into three helical strands, releasing the vessel and providing dynamic support to maintain the established blood flow lumen. The continued adaptive dynamic support helps return vessel hemodynamic modulation through restoration of pulsatility and adaptive blood flow volume and has also shown evidence of plaque stabilization and regression in the lesion.
'With these results, we are pleased to demonstrate that restoring hemodynamic modulation of the artery translates to lasting clinical outcomes, elevating the level of care for patients,' said Motasim Sirhan, CEO of Elixir Medical. 'With the three-year BIOADAPTOR-RCT data presented today, and the results from the 2,400 patient INIFINITY-SWEDEHEART RCT published in The Lancet, we have shown consistently across multiple trials significantly lower, plateauing clinical events after six months with DynamX® bioadaptor compared to DES, validating the benefit of our transformative technology.'
About BIOADAPTOR RCT TrialThe BIOADAPTOR RCT is an international, single-blind, randomized controlled (1:1) trial comparing a sirolimus-eluting bioadaptor with a contemporary zotarolimus-eluting stent in 445 patients in 34 centers in Japan, Europe, and New Zealand. Both arms had large randomized multi-modality imaging subgroups of 50 patients each to document standard effectiveness benchmarks of establishing and maintaining artery flow lumen measured by percent diameter stenosis (%DS) and late lumen loss (LLL), and the new effectiveness benchmarks of restoring artery hemodynamic modulation, including pulsatility, vessel compliance, adaptive flow volume, and plaque stabilization and regression. Clinical follow-up will continue through five years.
BIOADAPTOR RCT trial is the third trial of Elixir Medical's robust DynamX® bioadaptor clinical evidence program consisting of nine company-sponsored and investigator-initiated studies involving over 9,000 patients, including INFINITY SWEDEHEART RCT (n=2400) and a global BIO-RESTORE registry with a target enrollment of up to 5,000 patients.
About DynamX Coronary Bioadaptor SystemThe DynamX® bioadaptor is the first coronary implant technology designed to restore coronary artery hemodynamic modulation as demonstrated by restored vessel pulsatility, compliance, and adaptive increase in blood flow volume, and providing plaque stabilization and regression. With its unique mechanism of action (MOA), it addresses the shortcomings of drug-eluting stents and bioresorbable scaffolds (BRS) with remarkably low clinical event rates that showed a plateau from six months through three-year clinical follow-up.
The DynamX® Coronary Bioadaptor System is CE-marked. The DynamX® Sirolimus Eluting Coronary Bioadaptor System is an investigational device. Limited by Federal (or United States) law to investigational use.
About Elixir MedicalElixir Medical Corporation, a privately held company based in Milpitas, California, develops disruptive platforms to treat coronary and peripheral artery disease. Our transformative technologies have multiple applications across the cardiovascular space capable of delivering improved clinical outcomes for millions of patients. Elixir Medical was named to Fast Company's prestigious list of the World's Most Innovative Companies of 2025. Visit us at www.elixirmedical.com and on LinkedIn.
Media ContactRichard LaermerRLM PRelixir@rlmpr.com(212) 741-5106 X 216
1 Saito S et al. 12-Months Outcomes BIODAPTOR-RCT. The Lancet eClinicalMedicine. 2023;65:102304.Sign in to access your portfolio
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Personalized Retail Nutrition and Wellness Market to Drive USD 16.25 Billion by 2034
Personalized Retail Nutrition and Wellness Market to Drive USD 16.25 Billion by 2034

Yahoo

time28 minutes ago

  • Yahoo

Personalized Retail Nutrition and Wellness Market to Drive USD 16.25 Billion by 2034

The global personalized retail nutrition and wellness market is projected to grow from USD 4.54 billion in 2025 to approximately USD 16.25 billion by 2034, driven by a CAGR of 15.22% during the forecast period. Ottawa, Aug. 13, 2025 (GLOBE NEWSWIRE) -- Towards Healthcare, a sister firm of Precedence Research, reports that the global personalized retail nutrition and wellness market size was valued at USD 3.94 billion in 2024 and is projected to reach approximately USD 16.25 billion by 2034, growing at a CAGR of 15.22%. Putting efforts into a healthy lifestyle and awareness regarding nutrition and wellness are fueling the global market. The Complete Study is Now Available for Immediate Access | Download the Sample Pages of this Report @ Key Takeaways North America was dominant in the personalized retail nutrition and wellness market in 2024. Asia Pacific is expected to register the fastest growth in the upcoming years. By type, the repeat recommendations segment led the market in 2024. By type, the personalized testing segment is expected to witness rapid growth during 2025-2034. Market Overview & Potential Primarily, the personalized retail nutrition and wellness market offers tailored dietary and wellness recommendations and products to individuals, which rely on specific demand and preferences, over the generic solutions. Ongoing breakthroughs in digital technologies are boosting the development of wearable sensors and other devices to track progress and offer data to select customized plans. Whereas, nowadays, a rise in AI-driven platforms, enhanced regulatory scrutiny, expansion in direct-to-consumer (DTC) services, and strategic mergers and acquisitions within the sector are accelerating further market development. What are the Key Growth Drivers Involved in The Expansion of The Market? The personalized retail nutrition and wellness market is fueled by an eventual rising shift towards a holistic approach to wellness that includes nutrition, fitness, sleep, and mental health. Besides this, a rise in chronic health concerns such as obesity, diabetes, and heart disease is assisting consumers to adopt preventive healthcare strategies. In these cases, personalized nutrition and wellness programs are effective ways to manage and potentially prevent these conditions. Moreover, an integrated approach with retailers is expanding tailored nutrition services into their provision, like in-store wellness hubs and personalized coaching. What Are the Emerging Trends Associated with the Market? Trends involved in the personalized retail nutrition and wellness market are supporting the customization of nutritional supplements, personalized meal planning, integration of AI and data analytics, and holistic wellness approaches. In February 2025, two startups, Fay and Berry Street, raised $50 million to increasing demand for weight management and metabolic health solutions, with expanded connectivity of consumers with dieticians and nutrition counselling. In December 2024, Cristiano Ronaldo invested $15 million in personalised nutrition company Bioniq, increasing the value of the company to $82 million. You can place an order or ask any questions, please feel free to contact us at sales@ Top 5 Countries in Personalized Retail Nutrition and Wellness Market: 1. United States Contribution: Leads the market with a strong ecosystem of tech-enabled wellness startups, DTC nutrition brands (like Care/of and Persona), and advanced genomic and microbiome testing companies. Highlights: High consumer awareness, widespread adoption of personalized supplements, and integration of AI and health data into nutrition apps. 2. Germany Contribution: A major player in Europe, Germany drives innovation through functional foods, nutraceuticals, and personalized supplement brands. Highlights: Strong regulatory framework, consumer focus on preventive health, and high investment in health tech R&D. 3. Japan Contribution: Pioneers in functional and fortified foods tailored to aging populations and individual health needs. Highlights: Government support for "Food for Specified Health Uses" (FOSHU), and integration of traditional wellness practices with modern health science. 4. United Kingdom Contribution: A growing hub for AI-driven personalized nutrition platforms and DNA-based wellness companies. Highlights: High penetration of wellness-focused mobile apps and subscriptions, with strong consumer demand for sustainable and health-optimized diets. 5. India Contribution: An emerging market fueled by rising health consciousness, mobile health startups, and traditional wellness systems like Ayurveda being personalized through tech. Highlights: Rapid urbanization, growing middle class, and the fusion of modern diagnostics with ancient nutrition principles. What Is the Arising Challenge in the Market? Mainly, the challenge contributing to the personalized retail nutrition and wellness market is restricted access to advanced testing. In the respective market, it is a major limitation which encompasses access to genetic testing and other advanced tailored testing methods remains limited, especially in developing markets, because of limited high-cost and well-developed infrastructure. Also, this market is based on personal health data, which may raise major privacy and security-related issues. Become a valued research partner with us - Regional Analysis How Did North America Dominate the Market in 2024? North America led the personalized retail nutrition and wellness market share by 42%. North America consists of convenient, accessible DTC models that assist in the easy availability of personalized products and services. Along with this, North America's accelerating disposable income and enhanced emphasis on self-care are also driving the overall market expansion. As well as the presence of widespread e-commerce and digital health platforms is creating a smooth way for personalized solutions access, and convenience among consumers. For instance, In June 2025, Walmart, the world's leading omnichannel retailer, and Soda Health, a health technology company focused on smarter health benefits administration, launched the Walmart Everyday Health Signals™ program to deliver AI-driven personalized nutrition and wellness insights. In May 2025, NationsBenefits®, the global healthcare fintech, supplemental benefits, and outcomes platform, and Walmart, the world's largest retailer, partnered to transform health plan member engagement with technology, retail, and nutrition integrations. What Made the Asia Pacific Significantly Grow in the Market in 2024? In the personalized retail nutrition and wellness market, the Asia Pacific is predicted to grow at the fastest CAGR during 2025-2034. Whereas, in 2024, its notable expansion is propelled by a rise in the prevalence of chronic diseases like diabetes and obesity in China and India. These cases are boosting the adoption and demand for preventative and personalized healthcare approaches. Alongside, Asia Pacific region's consumers are more aware of their health and actively looking to optimize their well-being through personalized nutrition and wellness solutions. For this market, In November 2024, Gut-health start-up Sova Health introduced Sova X, Asia's foremost personalized gut health solution customized to an individual's unique microbiome. Get the latest insights on healthcare industry segmentation with our Annual Membership: Segmental Insights By type analysis How did the Repeat Recommendations Segment Dominate the Market in 2024? The repeat recommendations segment held a major share of the personalized retail nutrition and wellness market. Mainly, the segment is driven by progression in technologies, such as AI and machine learning, which are playing a vital role in allowing and escalating the delivery of repeat recommendations. Widespread going advice and additional updates regarding user choices, health reports, and lifestyle modifications are assisting the segment's growth. The wider emergence of Persona Nutrition and Viome in Persona Nutrition and Viome for personalized supplement regimens and diet plans is highly employing AI-driven and ML approaches. How will the Personalized Testing Segment Expand Rapidly During 2025-2034? The personalized testing segment is estimated to register rapid expansion during the forecast period. This segment comprises nutrigenomics and genetic testing, key aspects involved in the overall expansion of the personalized retail nutrition and wellness market. Moreover, broad emphasis on individual characteristics is revolutionizing the retail area, with companies providing customized products and services dependent on data analysis and genetic information. Apart from this, consumers are increasingly seeing personalized solutions over one-size-fits-all approaches. Besides this, ongoing advances in devices like Fitbit or Apple Watch track activity levels, sleep patterns, and heart rate, allowing data for personalized recommendations on exercise, nutrition, and overall wellness. Recent Developments In June 2025, Walmart and Soda Health, a health technology company focused on smarter health and launched the Walmart Everyday Health Signals™ program. In March 2025, SurvivorRx, the first-of-its-kind wellness brand dedicated to cancer survivors, unveiled a first-of-its-kind personalized wellness program for cancer survivors. In October 2024, Zepp Health Corporation, a leading player in smart wearables and health technology, launched the enhanced Zepp App 9 for elevating personalized health and wellness for Amazfit Users worldwide. In September 2024, InsideTracker, the leading personalized health platform, introduced Nutrition DeepDive, an app-based tracker that assists its members' food, beverages, and supplement intake to their overall health goals. 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Segments Covered in The Report By Type Fixed Recommendation Dietary Supplements & Nutraceuticals Vitamins Proteins Minerals Amino Acids Enzymes Others Functional Foods Proteins Vitamins Dietary Fibers Fatty Acids Minerals Prebiotics & Probiotics Carotenoids Traditional Botanicals Repeat Recommendation Dietary Supplements & Nutraceuticals Vitamins Proteins Minerals Amino Acids Enzymes Others Functional Foods Proteins Vitamins Dietary Fibers Fatty Acids Minerals Prebiotics & Probiotics Carotenoids Traditional Botanicals Continuous Recommendation Dietary Supplements & Nutraceuticals Vitamins Proteins Minerals Amino Acids Enzymes Others Functional Foods Proteins Vitamins Dietary Fibers Fatty Acids Minerals Prebiotics & Probiotics Carotenoids Traditional Botanicals Personalized Testing By Region North America U.S. Canada Asia Pacific China Japan India South Korea Thailand Europe Germany UK France Italy Spain Sweden Denmark Norway Latin America Brazil Mexico Argentina Middle East and Africa (MEA) South Africa UAE Saudi Arabia Kuwait Immediate Delivery Available | Buy This Premium Research @ Access our exclusive, data-rich dashboard dedicated to the healthcare market - built specifically for decision-makers, strategists, and industry leaders. The dashboard features comprehensive statistical data, segment-wise market breakdowns, regional performance shares, detailed company profiles, annual updates, and much more. From market sizing to competitive intelligence, this powerful tool is one-stop solution to your gateway Access the Dashboard: About Us Towards Healthcare is a leading global provider of technological solutions, clinical research services, and advanced analytics, with a strong emphasis on life science research. Dedicated to advancing innovation in the life sciences sector, we build strategic partnerships that generate actionable insights and transformative breakthroughs. As a global strategy consulting firm, we empower life science leaders to gain a competitive edge, drive research excellence, and accelerate sustainable growth. You can place an order or ask any questions, please feel free to contact us at sales@ Europe Region - +44 778 256 0738 North America Region - +1 8044 4193 44 Web: Find us on social platforms: LinkedIn | Twitter | Instagram | Medium | PinterestSign in to access your portfolio

Smart Medical Devices Market to Grow at 17.1% CAGR Through 2030
Smart Medical Devices Market to Grow at 17.1% CAGR Through 2030

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timean hour ago

  • Yahoo

Smart Medical Devices Market to Grow at 17.1% CAGR Through 2030

'Smart medical devices are reshaping healthcare through real-time monitoring, early diagnosis, and personalized treatment, driven by innovation, rising demand for remote patient care, and the global shift toward value-based healthcare.' Boston, Aug. 13, 2025 (GLOBE NEWSWIRE) -- According to the latest study from BCC Research, 'Smart Medical Devices: Global Markets' is projected to grow from $87.7 billion in 2025 to $193.3 billion by the end of 2030, at a compound annual growth rate (CAGR) of 17.1% from 2025 through 2030. The report provides a detailed analysis of the global smart medical devices market, segmented by product type, application, and end user. It highlights the growing adoption of implantable, wearable, and non-wearable devices across major medical areas such as cardiovascular health, diabetes management, neurology, and sleep disorders. The study also explores regional market dynamics in North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, identifying major trends, challenges, and innovations driving growth. It concludes with insights into leading market players and their product offerings, emphasizing advances in device performance and functionality. This report is particularly relevant today because smart medical devices are transforming healthcare by enabling real-time monitoring, early diagnosis, and personalized treatment. They play a vital role in managing chronic conditions like diabetes, cardiovascular, and respiratory diseases, while also supporting emergency response and telecare. Their integration with digital platforms enhances data sharing and clinical decision-making, promoting preventive care and reducing hospital visits. As healthcare systems worldwide focus on to improving outcomes and lowering costs, the adoption of smart medical devices is becoming increasingly critical. The factors driving the market's growth include: Increasing Prevalence of Chronic Diseases and Aging Population: The global rise in chronic conditions like diabetes and heart disease, along with a growing elderly population, is driving demand for smart medical devices. These devices help monitor health continuously and manage long-term conditions more effectively, reducing hospital visits and improving patient outcomes. Improved Wireless Communication and Digital Health Technologies: Advances in wireless tech (like 5G, Bluetooth, and cloud computing) have enabled real-time data sharing between patients and healthcare providers. This supports remote monitoring, telehealth, and faster decision-making, making healthcare more accessible and more efficient. Development of Internet of Things (IoT) Technologies in Healthcare: IoT technology connects medical devices to networks, allowing them to collect and transmit health data automatically. This enables predictive care, real-time alerts, and better management of patients and hospital resources, enhancing the overall healthcare ecosystem. Request a sample copy of the global market for smart medical devices report. Report Synopsis Report Metric Details Base year considered 2024 Forecast period considered 2025-2030 Base year market size $75.9 billion Market size forecast $193.3 billion Growth rate CAGR of 17.1% from 2025 to 2030 Segments covered By Product Type, Application, End User, and Region Regions covered North America, Europe, the Asia-Pacific region, South America, and the Middle East and Africa (MEA) Countries covered U.S., Canada, Mexico, Japan, China, India, Rest of Asia-Pacific, the U.K., Germany, France, Italy, Spain, Rest of Europe, Brazil, Argentina, Rest of South America, The Middle East, and Africa Market drivers Increasing prevalence of chronic diseases and an aging population. Improved wireless communication and digital health technologies. Development of Internet of Things (IoT) technologies in healthcare. Interesting facts: Wearables and AI: Demand for wearable health monitors is rising. AI boosts diagnostics and treatments, and the Internet of Medical Things (IoMT) enables remote, proactive care. Smart Medications and Home Care: Devices like smart inhalers and pill trackers improve medication compliance; home healthcare use is growing, making care more patient centric. Emerging startups: ComeBack Mobility Senzo, Inc. Parasym Able Human Motion Biomotum The report addresses the following questions: What are the projected size and growth rate of the market? The global market for smart medical devices was valued at $75.9 billion in 2024 and is projected to reach $193.3 billion by the end of 2030. The market is expected to grow at a CAGR of 17.1% during the forecast period. Which factors are driving the growth of the market? The increasing prevalence of chronic diseases and an aging population improved wireless communication and digital health technologies and the development of IoT technologies in healthcare. Which market segments are covered in the report? The market in this report is segmented into product type, application, and end user. Based on type, the report covers implantable smart medical devices, wearable smart medical devices, and non-wearable smart medical devices. The market is segmented by application into cardiovascular, diabetes, neurology, sleep disorders, and others. End users include hospitals and clinics, home healthcare settings, and others. Which application segment will be dominant through the forecast period? Cardiovascular will be the dominant application in the smart medical devices market. Which region has the largest market share? The North America market for smart medical devices was valued at $34.3 billion in 2024 and is projected to reach $85.8 billion in 2030, at a CAGR of 16.9% during the forecast period. Market leaders include: Abbott Biotronik Boston Scientific Corp. Connectedhealth Debiotech SA Dexcom Inc. F. Hoffmann-La Roche Ltd. Health Care Originals Insulet Corp. Koninklijke Philips N.V. Livanova Plc Medtronic Novo Nordisk A/S Omron Corp. Ypsomed Related reports: Needle-Free Devices: Technologies and Global Markets: This report offers a detailed analysis of the global needle-free devices market, examining current market dynamics, technological advances, and product performance. It includes insights into popular products, clinical trials, new product approvals, and emerging technologies. The market is segmented by product type (such as needle-free injectors and transdermal patches), application (vaccines and insulin delivery), and end-users (hospitals and homecare settings). Regional outlooks are provided for North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, along with profiles of leading companies and their strategic initiatives. Global Implantable Remote Patient Monitoring Devices Market: This report provides an in-depth analysis of the implantable remote patient monitoring (IRPM) devices market, covering product types, medical indications, and end-user segments. It highlights key market players, their rankings, and strategic developments, offering insights into competitive dynamics. The market is segmented into device categories such as cardiovascular, brain, gastrointestinal, respiratory, hematological, and musculoskeletal monitoring. It also examines applications across diseases like cardiovascular conditions, brain disorders, and diabetes. Purchase a copy of the report direct from BCC Research. For further information on any of these reports or to make a purchase, contact info@ About BCC Research BCC Research market research reports provide objective, unbiased measurement and assessment of market opportunities. Our experienced industry analysts' goal is to help you make informed business decisions free of noise and hype. For media inquiries, email press@ or visit our media page for access to our market research library. Any data and analysis extracted from this press release must be accompanied by a statement identifying BCC Research LLC as the source and publisher. CONTACT: BCC Research Corporate HQ: 50 Milk St., Ste. 16, Boston, MA 02109, USA Email: info@ Phone: +1 781-489-7301Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

New Survey Reveals Pediatricians Overwhelmingly Prefer Genexa's Ingredients Over Children's Tylenol
New Survey Reveals Pediatricians Overwhelmingly Prefer Genexa's Ingredients Over Children's Tylenol

Business Wire

time2 hours ago

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New Survey Reveals Pediatricians Overwhelmingly Prefer Genexa's Ingredients Over Children's Tylenol

ATLANTA--(BUSINESS WIRE)--In a category long dominated by legacy brands and artificial additives, a new national survey reveals a powerful shift: U.S. pediatricians overwhelmingly prefer the ingredient profiles in Genexa's pediatric pain and fever liquid medicines over those in Children's Tylenol ® top-selling comparable products. Genexa is the first clean medicine company, revolutionizing the over-the-counter (OTC) medicine aisle by making medicine with the same effective active ingredients as the leading brands, but without any artificial additives. The results of this study—drawn from a double-blind national survey of U.S. pediatricians (FRC 2025) — found that an overwhelming majority of respondents prefer Genexa's oral suspension ingredient profiles for treating their own patient's pain and fever over the ingredient profiles in Tylenol ® 's top-selling comparable products 1. 'This should be a wake-up call for the industry,' said David Johnson, CEO and Co-Founder of Genexa. 'Pediatricians are sending a clear message: it's time to change our medicines. We are so proud to be the first company to make clean medicine because we believe that no parent should have to choose between clean ingredients and effective relief.' A Moment of Trust in Pediatric Care The survey results arrive as transparency and ingredient awareness take center stage for parents and healthcare providers. With 88% of parents identifying pediatricians as their most trusted source for children's health advice 2, these pediatrician preference results signal a strong alignment between medical guidance and parental values. 'Fewer artificial additives isn't a trend, it's a clinical and parental priority,' said Dr. Shayna Smith, board-certified pediatrician and Genexa partner. 'Genexa reflects what we as doctors want to see more of: clean, simple, and effective formulas for acute symptom relief.' The Brand at the Center of a Clean Medicine Movement These findings reinforce broader market trends: clean label products, those made with familiar, simple ingredients and without artificial additives, are growing faster than their conventional counterparts 3. Genexa is leading that shift in the medicine aisle, offering children's medicine from pain relievers to cold and flu treatments that are made with the same effective ingredients as traditional brands, but without additives such as artificial preservatives, artificial sweeteners, dyes, or common allergens. With high standards for safety and efficacy, Genexa gives families a new choice that aligns with their health priorities without compromise. 'Knowing that the medical professionals who have made a commitment to children's health prefer our ingredients is incredibly validating,' added Johnson. 'We hope this empowers even more parents to make the switch to clean medicine.' Genexa's full line of products are available at retailers nationwide including Target, Walmart, Whole Foods, Walgreens, CVS, and more as well as Amazon. For more information on the survey results and to learn more about Genexa's commitment to clean medicine, please visit About Genexa: Founded with the goal of revolutionizing the medicine aisle, Genexa makes medicines with the same effective active ingredients as leading brands, but without artificial additives including artificial preservatives, sweeteners, and dyes. Made in the USA with globally sourced non-GMO ingredients, Genexa medicines are certified gluten-free and free of the top 9 common allergens. As a Certified B Corp, Genexa is leading the clean medicine movement and setting a new standard for what goes into children's and family health products. 1 The ingredient lists that the pediatricians reviewed in the children's pain and fever category were from the following products: Children's Tylenol Pain + Fever Suspension (Dye Free Cherry); Children's Tylenol Pain + Fever Suspension (Dye Free Natural Apple); Children's Tylenol Pain + Fever Suspension (Grape); Genexa Kids' Pain & Fever (Blueberry and Cherry). The ingredient lists that the pediatricians reviewed in the infants' pain and fever category were from the following products: Infants' Tylenol Pain + Fever Suspension (Dye Free Cherry); Infants' Tylenol Pain + Fever Suspension (Grape); Genexa Infants' Pain & Fever (Blueberry and Cherry). 2 2023 RAPID National Survey, Stanford University, 3 2024 Clean Label Products Driving Retail Sales as They Gain Preference Among Consumers, Acosta Group,

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