logo
‘Infosys doesn't want employees to work extra hours to ensure work-life balance, better productivity'

‘Infosys doesn't want employees to work extra hours to ensure work-life balance, better productivity'

The Hindu11 hours ago
At a time when N. R. Narayanamurthy is holding firm about Indian workers logging in at least 70-hour work weeks, the company he co-founded and has later retired from, Infosys, has been mailing its employees to ensure they maintain a good work-life balance.
The country's second-largest tech firm wants its employees to work only 9.15 hours, five days a week, on average. And, if anyone is found working more hours than required, a system triggers a message to that employee reminding him or her of the importance of work-life balance. This platform tracks all employees working from home and from various offices of the company.
'We reach out to employees who are spending more time at work very proactively to ensure proper work-life balance and encourage them to focus on holistic well-being,' said a source at the company. Infosys is currently in a silent period and therefore did not comment officially.
'⁠Our commitment to mental and physical wellness is supported by a wide range of health initiatives and resources. ⁠Through our award-winning HALE (Health Assessment and Lifestyle Enrichment) programme, we continue to foster a culture of health, safety, and overall wellness,' he further said.
According to information available with The Hindu, since its inception, HALE has done pioneering work in the area of employee health (physical & mental), employee safety, encouraging leisure and creating and sustaining a healthy workforce, which can balance work life and is productive. HALE has four key pillars to make the programme more holistic: Health, Safety, Leisure and Emotional Wellbeing.
'A proactive approach to health and life enrichment aimed at increased awareness, overall wellbeing resulting in good health, reduced stress levels, safe work environment and improved productivity levels,' says the company.
The source further said, the Infosys Employee Relations team anchored activities which involve constant employee engagement and understanding of people issues. Through their experience, the team found strong evidence of an early onset of physical, mental and psycho-somatic illness in a young workforce. A sedentary lifestyle coupled with high work pressure and stress was resulting in heart ailments, high blood pressure, cases of depression and mental disorders, cases of suicide, attempts at bodily harm, and many cases of marital discord.
'Yes, we have deadlines and a lot of stress at work. Still, we have facilities at the workplace to relax, rest and rejuvenate ourselves. These days, bosses don't want us to work extra hours and they want us to focus on work-life balance and be productive,'' said a techie employed by Infosys.
Further, medical research corroborated these findings and showed that proactive early interventions that lead to early detection, coupled with treatment options and lifestyle changes, can contribute significantly towards enhancing the active working age of an individual as well as directly impact workplace productivity.
A twin focus on the Infosys commitment to provide employees an emotional value proposition as well as on the company's adherence to its core values led to the formation of HALE, the source added.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Eureka Forbes partners with Dixon Technologies
Eureka Forbes partners with Dixon Technologies

Business Standard

time29 minutes ago

  • Business Standard

Eureka Forbes partners with Dixon Technologies

Dixon Technologies to produce a range of vacuum cleaners for Eureka Forbes Eureka Forbes (Eureka) announced its strategic partnership with Dixon Technologies (India) (DTIL), a leader in electronic manufacturing services (EMS). This collaboration marks an important step in expanding Eureka's vacuum cleaners portfolio by assembly/manufacture & supply of robotic vacuum cleaners, reinforcing its position as a trusted name in Indian households. Under this partnership, DTIL will produce a range of robotic vacuum cleaners for Eureka leveraging its cutting-edge facilities and extensive manufacturing expertise. DTIL's ISO certified plants will ensure that Eureka's robotic vacuum cleaners meets rigorous standards of durability, quality, and innovation. This collaboration aligns with Eureka's vision of delivering value-driven, high-performing products that cater to the evolving needs of Indian consumers.

DS Group's Pulse Candy Becomes A INR 750 Crore Consumer Brand
DS Group's Pulse Candy Becomes A INR 750 Crore Consumer Brand

Business Standard

time36 minutes ago

  • Business Standard

DS Group's Pulse Candy Becomes A INR 750 Crore Consumer Brand

NewsVoir New Delhi [India], July 7: The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has announced a significant milestone for one of its popular brands, Pulse. Pulse candy recorded over INR 750 crore at consumer price in the FY 2024-25 translating into 750 crore Pulse candies being sold in one year making it India's largest distributed hard boiled candy. This achievement establishes Pulse's strong market leadership in the hard-boiled candy segment for the last 9 years and its sustained appeal to consumers. Over the past three fiscal years, Pulse has registered an impressive Compound Annual Growth Rate (CAGR) of 15% against a CAGR of 9 % in the hard boiled candy segment industry. This consistent growth in revenue highlights the brand's strong pull across both urban and rural markets, especially when the broader market dynamics have not been as buoyant. According to market data, Pulse candy currently holds a 19% market share in India's hard-boiled candy segment and has been growing consistently. This significant share, achieved in a highly competitive landscape, reflects the brand's strong consumer pull and high repeat purchase rates. In the initial years following its launch, Pulse candy prioritized the establishment of robust distribution thrust, focusing on both expansion and deeper market penetration. Today, the distribution system has evolved significantly, becoming far more robust and efficient. This enhanced system optimizes inventory flow, expands customer touchpoints, and improves market responsiveness. This results in a mature and well-managed supply chain. "DS Group's vision for Pulse, a leading Indian ethnic confectionery brand in India, is to evolve it into a multi-format, multi-occasion offering. We plan to achieve this by strategically moving into adjacent product categories, exploring innovative new formats, and capitalizing on the rich tapestry of regional flavors. Our consistent focus on brand building, enhanced consumer engagement, and achieving deeper market penetration will help us maintain our leadership position. We're aggressively pursuing both domestic and international markets for expansion. On the domestic front, we're leveraging our robust distribution network that has a reach of over 35 lakh outlets across India," said Mr Rajiv Kumar, Vice Chairman, DS Group. "Pulse, with its delightful fusion of fruity and surprisingly tangy flavors, particularly the familiar raw mango with a zesty core, offered an unparalleled sensory experience to the consumer. This distinctly appealed to India's preference for tangy tastes which was a significant departure from the Western-format candies prevalent at the time. Pulse candy stands as a testament to the evolving Indian consumer who is more value-conscious today and DS Group truly leveraged this understanding by disrupting the market with its pricing strategy. At a time when 86% of the hard boiled candy market was at the 50-paise price point, Pulse boldly launched at INR 1. This wasn't just a higher price; it was a perceived higher value that resonated deeply with our palates and our pockets," Mr Kumar added. "Pulse revolutionized the confectionery market by challenging the notion that candies were solely for children. It strategically tapped into an overlooked demographic, the adults, thereby significantly broadening the consumer base for impulse confectionery. Why should kids have all the fun? That was the premise. We leveraged our keen understanding of local palates and unmet consumer needs, allowing Pulse to redefine the segment and establish itself as a trendsetting brand with remarkable consumer loyalty. Even our packaging and design for Pulse was clutter breaking," he said. DS Group revolutionized the Indian confectionery market in 2015 with Pulse. Leveraging its expertise in flavors and fragrances and deep understanding of Indian ethnic tastes, the organization reimagined the hard-boiled candy into a vibrant sensory experience with a surprising tangy core. Pulse was born out of a sharp consumer insight. Mango once captured 50% of the hard-boiled candy market, with raw mango accounting for 26% of this share, making it the dominant flavor profile within that segment. Leveraging the nostalgic element of the raw mango, DS Group transformed it into an innovative product. Pulse's success stemmed from its raw mango flavor profile resonating with Indian palates and the signature tangy core delivering a layered sensation. Targeting all age groups, Pulse bridged traditional tastes with the contemporary format - it brought Indianness into a Western format, appealing to everyone. Driven initially by strong word-of-mouth and a loyal base, its differentiated positioning with "Pran Jaaye Par Pulse Na Jaaye" deeply resonated. Flavour extensions like Guava, Orange, Pineapple, and Litchi, along with format innovations like 'Shots' in the original Kachcha Aam flavour, have helped keep the brand fresh and relevant in India's impulse confectionery segment. The Pulse brand's trajectory from disruptive entrant to industry leader is also an IIM Ahmedabad marketing excellence case study, complementing its sustained benchmark-setting in product innovation and marketing proficiency. The IIMA case study offers a deep dive into the innovative marketing strategies and strategic decisions behind Pulse Candy's remarkable success. It comprehensively explores how the DS Group identified a market need, developed a unique product, and overcame challenges to achieve its phenomenal rise to prominence. Pulse candy pioneered India's hard-boiled sector and its unconventional marketing also gained recognition, notably the 'Pulse of the Sky' campaign, which entered the Limca Book of Records for simultaneously flying 1,150 kites during Uttarayan 2023 making it the only hard boiled candy to enter the Limca Book of Records. Pulse cultivated enduring brand engagement through initiatives like the award-winning 'Pulse Ka Pandal,' Pulse Ganesh Mahotsav and received widespread industry acclaim for various campaigns securing accolades across platforms like the Abbys South Asia and Kyoorius Creative Awards. In fact, Pulse Candy's initial success was significantly driven by strong word-of-mouth, organic posts by celebrities and influencers, several user generated content from a loyal consumer base and social media promotion. Pulse expanded its product line by adding 'Pulse Golmol - Imli Flavour,' a treat that takes one on a nostalgic journey. Inspired by the familiar tamarind (imli) flavour that has delighted generations again, Pulse Golmol Imli is a tangy soft chew. Made from high quality ingredient, 'Pulse Golmol Imli Goli' is infused with natural tamarind. It offers a distinctive combination of tangy and sweet flavours, delivering an irresistible burst of fun filled tanginess. DS Group's culture of innovation and commitment to quality is evident across all segments of the confectionery business of DS Group. Besides Pulse candy, DS Group has also crafted compelling brand narratives and distinct consumer propositions for its key brands like Pass Pass, Rajnigandha Silver Pearls, Chingles, Oval, Pinata, Cherio, Pulse Golmol and LuvIt. In the competitive Indian Ethnic Confectionery segment, DS Group stands out with its diverse offerings. Pass Pass offers a vibrant mix of flavours crafted for those who enjoy layered taste experiences, while Rajnigandha Silver Pearls continues to lead the market with its iconic, single-ingredient purity. With continuous innovation, DS Group has successfully transformed the Indian Ethnic Confectionery category into a branded and organized market, providing consumers with unique options to suit their preferences.

Clean-label food startup Khetika raises ₹154 crore for expansion
Clean-label food startup Khetika raises ₹154 crore for expansion

Business Standard

time36 minutes ago

  • Business Standard

Clean-label food startup Khetika raises ₹154 crore for expansion

Clean-label food startup Khetika on Monday said it has raised ₹18 million, or about Rs 154 crore, from a clutch of investors for expansion. Narotam Sekhsaria Family Office and Anicut Capital, along with existing investors Incofin India Progress Fund, Rajasthan Gum, and Shree Ram India Gums participated in the funding round, a statement said. The company, which aims to make preservative-free food accessible to every Indian household, plans to use the funds to fuel growth, brand building and operational expansion, the statement said, adding that it will also provide secondary exit to early investors. The Mumbai-based company sells products through e-commerce platforms and large retail stores only, and is aiming to expand into new cities and build teams across innovation, marketing, and operations. The company's co-founder and chief executive, Prithwi Singh said at a time when the Indian food sector is grappling with "adulteration and high use of harmful chemicals" Khetika procures directly from farmers and has a differentiated product and supply chain ecosystem. He added that the company has had a remarkable growth in the past, and is now "aiming to scale by 10X over the next three years". "We believe the Indian Food space is set for transformation with more consumers preferring healthy and clean food," Narotam Sekhsaria Family Office's head of private investments Narayanan Venkitraman said.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store