New Google Pixel 10 Teaser Not So Subtly Jabs Apple For Siri Delay
'If you buy a phone because of a new feature that's coming soon but it's coming soon for a full year, you could change your definition of 'soon,' or you could just change your phone,' a male voice intones in the ad, posted Monday on YouTube and across social media. As a shiny Pixel phone rotates on screen, the words 'Ask more of your phone' appear — it's all set to an instrumental version of Dr. Dre's 'The Next Episode.'
At last June's WWDC, Apple announced an enhanced Siri as part of its Apple Intelligence suite of tools that leverage AI for higher productivity and creativity. The enhanced Siri, part of the iOS 18 reveal, is designed to take action within and across your apps and use its knowledge of your emails, texts, photos and other information to assist in a more personalized way. While that Siri was originally expected in April, Apple announced in March that the feature would not arrive until later.
'It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year,' read a statement from Apple.
Apple did not immediately respond to a request for comment on the new Google ad, which is titled 'Soon' and lasts 30 seconds. But amused fans of both Android and iOS had plenty to say. 'Daaaaang taking shots at Apple,' Facebook user Ruben Moreno wrote. Wrote Facebook user Ferdaus Hasan Emon, 'Savage.'
Facebook user Arafat Hossain meanwhile, referenced Google's ironic use of a Dr. Dre song in the ad — Apple acquired Beats by Dr. Dre more than a decade ago. 'You troll yourself by music,' Hossain wrote.
In the lead-up to the Google Pixel 10 launch at the Aug. 20 Made By Google event, the search giant has been busy trying to draw new customers into the Pixel ecosystem — and make sure existing users stay loyal to their Pixels. In the last couple of weeks, the company has announced discounts on the Pixel 8 Pro and Pixel 9. Earlier, it offered a free year of Google AI Pro to Pixel 9 Pro owners.
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