Unilever to close Ren Clean Skincare by the end of Q3 2025, a decade after its acquisition
Under the leadership of Vasiliki Petrou, director of Unilever's Prestige division, the brand generated £1.2 billion in turnover in 2023. Following Petrou's departure, however, Ren Clean Skincare experienced declining profits. The company then implemented strategic changes, cutting its product portfolio by one-third to modernize and shift focus toward the U.S. market.
Ren Clean Skincare maintained a strong retail presence in France, with distribution across nearly 1,000 outlets, including concept stores like Oh My Cream! In 2019, the UK generated 25% of the brand's sales, while North America contributed nearly 40%. In July 2024, Managing Director Michelle Brett stepped down, and Unilever chose not to appoint a successor.
Speculation emerged in mid-2024 that Unilever planned to sell Ren Clean Skincare and Kate Somerville, particularly after the company reported a 0.9% dip in Q1 2025 revenue to €14.8 billion. However, no transactions followed.
Unilever's decision to shutter the brand forms part of a wider brand and workforce streamlining strategy introduced nearly a year ago as part of its ongoing restructuring plan.
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