Malaysia and Vietnam boost MICE cooperation for tourism growth
Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing recently met with Viettours, a leading Vietnamese travel company, to discuss potential collaborations.
Tiong highlighted Malaysia's robust infrastructure, diverse convention facilities, and rich tourism offerings as key advantages.
'By partnering with agencies like Malaysia Convention & Exhibition Bureau (MyCEB), we can create integrated business-leisure packages,' he said in a Facebook post.
Examples include corporate retreats in Langkawi, adventure programmes in Sabah, and tech-focused meetings in Penang or Perak.
Viettours expressed interest in detailed destination insights and professional partnerships for tailored itineraries.
Malaysia plans a dedicated MICE roadshow in Vietnam to foster business-to-business engagements.
'This marks a new chapter in Malaysia-Vietnam tourism cooperation, promising mutual benefits,' Tiong added. - Bernama
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