Sacoor Brothers inaugurates flagship store in Kuala Lumpur
Hugo Carriço, CEO of Sacoor Brothers Southeast Asia, announced in a statement that the reopening of the flagship store in KLCC "marks a turning point for Sacoor Brothers in the region", adding: "Suria KLCC remains one of our most iconic units. This new concept reflects the direction we are taking globally - more modern, more intentional - while staying true to our promise of providing exceptional service and timeless style."
Last October, as part of its 35th anniversary, Sacoor Brothers unveiled its new positioning, under the slogan "The luxury of being you", which is gradually being reflected in its network of stores. The brand's outlets are being rethought to incorporate the new concept, with a "more premium image, guided by neutral tones and organic materials".
Following the brand's new approach, the new store features minimalist architecture, natural textures, and neutral tones, which are complemented by oak wood details and marble finishes to create a modern and sophisticated atmosphere.
In terms of services, the store has a tailoring room, with free professional fitting services in-store. In addition, new personalisation services are available, such as laser engraving, and bespoke gift packaging, services that "further reinforce Sacoor Brothers' commitment to celebrating individuality, careful detail, and the art of personal luxury," announced the brand. The space also still integrates the Sacoor Caffe while the lounge area has been expanded.
Hugo Carriço concludes: "This flagship boutique demonstrates who we are as a brand - innovative, premium and deeply committed to offering each customer a luxurious and personal journey."
Founded in 1989, Sacoor Brothers currently has 18 stores in Portugal (seven of which are in outlet format) and, internationally, in addition to Malaysia (where it operates a dozen stores), it is present in 15 other countries in Europe, the Middle East, and Asia.
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