Morocco's Tourism Revenues Hit $1.6 Billion in February
The number reflects a growth of 2.8%, an increase of MAD 428 million ($44.4 million) compared to the same period a year earlier.
Morocco's tourism stakeholders have been celebrating the strong performance the sector has been generating in the past decade.
Earlier this month, the Tourism Ministry said Morocco witnessed nearly 2.7 million arrivals by the end of February.
The number shows a 24$ % increase compared to 2024, it explained.
February alone saw almost 1.4 million arrivals, marking a 22% increase, or 248,000 more visitors, compared to the same month last year.
Last year, the North African country attracted over 17.4 million visitors, marking a 20% increase compared to a year earlier.
The number also means Morocco achieved its target two years ahead of the set year.
The data from the exchange office further indicated that travel expenses in February amounted to MAD 5 billion, marking a 27.2% increase.
The travel surplus exceeded MAD 10.76 billion by the end of this past February, down 5.6% compared to the previous year.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Morocco World
3 hours ago
- Morocco World
TikTok Removes Over 1 Million Videos in Morocco During Q1 of 2025
Rabat — TikTok removed more than one million videos from its platform in Morocco during the first quarter of 2025, according to the company's latest Community Guidelines Enforcement Report, released Monday. The social media giant took down 1,040,981 videos between January and March for violating its community standards, with the vast majority identified through automated systems before users could report them. The platform said it achieved a 98.9% proactive removal rate in Morocco, meaning nearly all violative content was detected and removed without requiring user reports. Additionally, 92.1% of the removed videos were taken down within 24 hours of being posted, demonstrating what TikTok calls 'strong moderation efficiency' in the North African country. Beyond short-form video content, TikTok also intensified its enforcement of live streaming violations in Morocco during the quarter, banning 44,121 live hosts and disrupting 77,396 livestreams for breaching community guidelines. The numbers reflect the company's expanded focus on real-time content moderation. However, 53,525 videos were restored in Morocco after successful appeals, indicating the company's willingness to reverse decisions when users demonstrate that content was removed in error. The enforcement actions in Morocco were part of a broader regional crackdown that saw TikTok remove over 16.5 million videos across the Middle East and North Africa (MENA) region. Iraq recorded the highest number of removals with 10 million videos taken down, followed by Egypt with over 2.9 million removals. The United Arab Emirates saw 1,051,226 video removals, while Lebanon had 1,349,478 videos removed. All countries in the region maintained proactive removal rates above 98%, with response times consistently under 24 hours for the majority of violations. TikTok's global enforcement efforts also extended to live content, where the platform 'stopped more than 19 million violative livestreams worldwide in Q1 2025 — a 50% increase from the previous quarter.' The company attributes this surge to enhanced automated moderation technologies capable of detecting policy violations in real-time streaming content. The platform maintained its commitment to transparency through an appeals process that allows users to contest moderation decisions. 'Upholding community guidelines remains a core priority for the platform,' TikTok said in its report. The platform adopts a hybrid approach that combines automated detection systems with human moderation review, and users are always informed when content is removed and retain the ability to appeal these decisions. The company indicated that its Q1 2025 figures reflect an 'evolving approach to community protection' that combines advanced technology with human oversight and community partnerships. Tags: TikTok in MoroccoTikTok videosTikTok videos in Morocco
Morocco World
4 hours ago
- Morocco World
Chinese Auto Supplier Kuntai to Invest $13.7 Million in Moroccan Factory
Marrakech – Chinese automotive interior materials manufacturer Kuntai has announced plans to establish a production facility in Morocco through its subsidiary Kuntai Hongjing Co Ltd. The project represents a total investment of 100 million RMB (approximately $13.7 million or MAD 126.5 million) and will focus on manufacturing car floor mats and carpets for vehicles. The new Moroccan facility will integrate research and development, production, and sales operations for automotive floor mats. The company will also develop a service network in Europe to meet regional customer needs. This strategic move aims to strengthen Kuntai's international development strategy and reinforce its presence in the European market. The project will be implemented in phases, with deployment depending on market evolution and operational progress. It will be financed through the company's own funds without significant debt. The Moroccan factory follows Kuntai's international expansion roadmap, which already includes a production site in Mexico established in 2024 that serves the North American market. Kuntai specializes in tufted and non-woven carpets for the automotive industry. The company supplies Chinese manufacturers like BYD, Xiaomi Auto, Li Auto, and NIO, as well as European (Audi, Volvo, Land Rover, BMW), Japanese (Toyota, Honda, Mazda, Nissan), and American (General Motors, Tesla) automakers. Its product range includes floor mats, wheel covers, spare wheel covers, engine protection plates, and seat back covers. In the first quarter of 2025, Kuntai recorded revenue of $178.6 million and a net profit of $900,000. The Moroccan investment represents less than one quarter of its revenue but constitutes a strategic development axis targeting the European market. Morocco's geographic proximity to European markets like France and Spain, combined with free trade agreements with the European Union, provides far-reaching advantages. Products exported from Morocco benefit from duty-free access, which Kuntai notes 'significantly reduces arrival costs and neutralizes the effects of anti-dumping measures.' Maritime transport from Morocco reduces shipping distance to Europe by 80% compared to exports from China and cuts logistics costs by more than 60%, according to internal data cited in the company's announcement. Additionally, Morocco's lower labor costs compared to European countries contribute to product competitiveness, while the local regulatory framework offers incentives for foreign investors. According to Kuntai's 2024 annual report, international sales represented only 10.95% of revenue, with the Chinese domestic market accounting for 89.05%. The Moroccan facility will help rebalance production between China, Mexico, and Morocco, with each covering a major geographic region of the automotive market. The global automotive carpet market is valued between $166 billion and $189 billion. North America represents approximately $41 billion of this market, while Europe accounts for about $24 billion. Kuntai aims to capture a share of these markets through its two new factories. The company also reports expected profitability improvements, stating that the export gross margin rate reaches 35.05%, compared to 25.55% in the domestic market. Kuntai anticipates that Moroccan production will significantly improve the group's overall profitability while enhancing delivery times and product diversity. Read also: Stellantis Strengthens Presence in Morocco with €1.2 Billion Project Tags: chinese investments in MoroccoMorocco's automotive sector
Morocco World
a day ago
- Morocco World
Morocco Captures Hearts of Indian Travel Magazine
Travel Turtle, India's leading travel magazine for South Asia, featured Morocco in its latest issue as a stunning tourist destination that amazes visitors with every detail. The publication wrote that 'rarely does a tourist destination amaze with all its details, but this is exactly what Morocco offers.' The magazine pointed out the deep experience the North African country provides, where each city reveals a unique face, distinctive rhythm, special cuisine, and unique traditional crafts. In an article titled 'One Country, Eight Cities, A Thousand Stories,' the writers shared their journey. 'We traveled hundreds of kilometers and visited famous tourist landmarks, but we feel we discovered only a small part of Morocco's richness. The country's true beauty lies in its diversity,' they wrote. A journey through diverse cities The magazine took readers on a tour from Casablanca, described as 'the gateway to travel between past and modernity,' to Marrakech, 'vibrant with life and elegance.' The journey continued through Rabat, the elegant capital, and Chefchaouen with its blue alleys, reaching spiritual Fes. Morocco emerges as a land of multiple identities that can amaze even the world's most seasoned travelers. Modern infrastructure impresses Travel Turtle focused on the Al Boraq high-speed train experience, describing the journey as 'a business-class trip on rails' that connects Casablanca to Tangier in just two hours. The magazine also commended the quality of hospitality provided to travelers and the advanced infrastructure. It noted the efforts made by the Moroccan National Tourism Office to develop and promote Morocco's tourism sector. Something for every traveler The publication concluded that the country cannot be reduced to a single experience. 'Whether it involves individual trips, group travel, special events, or luxury vacations, Morocco meets all needs,' the magazine said. The feature reinforces Morocco's growing reputation as a premier destination that successfully combines authentic cultural heritage with modern amenities, offering travelers an unforgettable experience that goes far beyond typical tourist attractions. Tags: MoroccoTourismTourism turtleTravel Tourism magazine
