
Delta Air Lines Says Baby Boomers Flock To Europe Despite Stock Prices
Crowds visit the Colosseum in Rome in March 2024. (Photo by Emanuele Cremaschi)
Shares in Delta Air Lines have declined steeply in 2025, reflecting the trend for the entire airline industry, but one thing has not changed for the carrier: baby boomers still want to fly to Europe.
Delta President Glen Hauenstein has proclaimed, for more than a year, that baby boomers – the generation born between 1946 and 1964 – desire European travel experiences. At first, they flocked to Europe as part of the 'revenge travel' phenomenon, compensating for the inability to travel in the pandemic years.
Now they travel because 'There's only so much time to go to Europe,' Hauenstein said on the carrier's first quarter earnings call on Wednesday.
The call occurred as investors fretted about the impact of tariffs on the economy, about three hours before President Trump pulled back most of his immediate tariff threat. Hauenstein was making the point that while Delta's domestic business has been impacted by recession fears, its international business -- particularly in the transatlantic -- has remained strong.
Ticket sales made Tuesday and recorded Wednesday 'are very strong for international through the summer all the way out to September, October,' Hauenstein said. 'So we are actually up significantly in transatlantic, for example, in cash sales year-over-year.
'It's people's intent to travel in the future,' he said, adding 'The cohort that is traveling right now has an average age in Delta One in the 60s, which means the baby boomers are traveling. And being a baby boomer, I can say this without fear of retribution, there is only so much time to go to Europe or almost so much time to go see Australia or Japan and so you've got this wealth effect where this cohort of retirees is wealthier than any other cohort even with the most recent rundown and they want to go do things.'
Delta CEO Ed Bastian added that almost every Delta customer 'has household earnings on an annual basis of $100,000 or more which, by the way, represents 40% of U.S. households. So it's not an elitist definition by any means. That group of people is accumulated just since 2019, $35 trillion of overall wealth between their home real estate, market, etc.' In that context, Bastian said, a market pullback between $5 trillion to $7 trillion range will not deter travel.
On Wednesday, Delta shares gained 23% to close at $44.27. The shares were up around 7% until the Trump administration announced a 90-day pause in reciprocal tariffs. On Thursday shares were down about 7% in morning trading. Year-to-date, at Wednesday's close, shares were down about 25%.
Regarding international travel, Delta became the first carrier to publicly say that President Trump's tough talk regarding tariffs and some U.S. allies has not deterred long-haul travel that originates abroad. (Canada and Mexico origination traffic has been severely impacted.)
Hauenstein followed United CEO Scott Kirby in saying that 80% of long-haul international travel originates in the U.S. As for travel that originates outside the U.S., Hauenstein said on the call that ' We have not seen yet a crack in rest of world to the United States. We're mindful that could happen, but we haven't seen it yet.
'One of the reasons we've biased towards U.S. point of origin is because the fares that we have been getting historically out of the U.S. are significantly higher than they are out of the rest of world,' he said. 'So over time, we've continued to push the percentage of sales that come onshore to where we sit about 80% of our long-haul international now is onshore U.S.'
Later, Hauenstein said that if Europe-origination travel does decline, 'We're able to resell that, maybe not at the yield that we want, but there is enough demand to the U.S. from the entire world that we can mitigate most of that softness should it occur. To this date, it hasn't occurred.' He said such sales could target some passengers outside Delta's hubs in Amsterdam, London and Paris.

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