W.i.S.H Drops Debut Album Sweetburn, Blending Desi Glam With Global Pop Sounds

News18

6 days ago

W.i.S.H, India's first all-girl pop group in over two decades, drops their debut album Sweetburn.
India's pop scene just got a major jolt of energy — and a lot more sparkle — with the arrival of Sweetburn, the debut album by W.i.S.H., the country's first all-girl pop group in over two decades. Packed with unapologetic confidence, bilingual hooks, and genre-crossing production, the album marks a new chapter for homegrown music that is proudly Indian yet universally relatable.
Launched in March 2024 under the creative guidance of music director Mikey McCleary, W.i.S.H. — comprising four dynamic young women — has quickly built a devoted fanbase called the 'WishStars." Now, with Sweetburn, they're not just making music, they're rewriting the rules for what an Indian girl group can sound and look like.
At a time when female artists are often reduced to stock stereotypes — 'the good girl," 'the wild one," 'the heartbreaker" — W.i.S.H. pushes back. Sweetburn celebrates the complexity of being young, creative, and unapologetically yourself. It's 'equal parts sweet and savage, soft and unfiltered, polished and personal," as the group puts it. From intimate bedroom-pop ballads to high-energy bangers, the record refuses to be boxed into any single genre or narrative.
'Sweetburn is for every girl who's ever been told to tone it down," the members of W.i.S.H. say. 'It's messy, magical, moody, flirty, fierce — just like us. We're not here to fit in, we're here to take up space. We hope audiences and WishStars relate to this and continue to love and support us. So stream it and scream it because it's our Sweetburn era."
Musically, the album pulls from a broad sonic palette: the bounce of Afro-pop, the shimmer of synth-pop, the punch of electronic beats, and even flourishes of Indian classical music. Produced by McCleary alongside Parth Parekh, Sweetburn maintains a fresh, youthful energy while staying rooted in a distinctly contemporary Indian identity.
The lead single, 'Bolo Bolo" featuring Panther, dropped last month and has already gone viral thanks to its irresistible hookstep, trending not just in India but globally. Other highlights include 'Drameboss," a swaggering anthem dripping with main character energy; 'Ishaare," a flirtatious track laced with classical influences; and 'Mera Aasmaan," a funk-infused empowerment song about reaching for your dreams. The tracklist also features early fan favourites like 'Lazeez," 'Galti," and the cheeky breakup-detox bop 'Therapy."
Visually, W.i.S.H. leans into desi-glam aesthetics, pairing slick choreography with styling that blends traditional Indian elements and modern pop star polish. It's a look and sound designed to resonate with a generation that's just as comfortable streaming K-pop and Afrobeat as it is dancing to Bollywood hits.
With Sweetburn, W.i.S.H. isn't just introducing themselves to the world — they're making a statement. This is bold, bilingual, and boundary-pushing pop with something to say, and the message is clear: the new era of Indian girl groups has officially begun.
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