How are US tariffs and the global trade war affecting Emirati consumers?

Campaign ME

07-05-2025

Emirati consumers have opened up about the perceived impact of recent global trade tariff shifts, particularly US tariffs on Chinese goods, as well as how it affects their expectations around the prices of goods, product variety, and overall market and consumer sentiment.
In a recent SixthFactor survey, 100 UAE nationals who were part of a proprietary panel of UAE-based respondents provided a unique view into the local citizen mindset, particularly in a region where national sentiment often reflects broader socio-economic priorities.
When asked about the methodology of the survey, SixthFactor revealed to Campaign Middle East that it used a structured online survey approach, combining quantitative metrics with attitudinal questions to uncover patterns in sentiment, awareness, and expectations. The study was fielded in April 2025 and captured real-time responses to ongoing global developments in trade.
Key Emirati consumer sentiment findings on the fallout of US tariffs
More than three out of every four Emirati respondents (77 per cent) indicated strong confidence in the UAE's ability to benefit from current global trade disruptions.
The survey results also reflect strategic consumer awareness and a mixture of optimism with realism, with consumers waiting patiently for signals from government authorities and retail marketers before changing their purchase patterns.
'While expectations are positive, the market is waiting for signals – especially from local authorities or large retailers before making big buying or investment decisions. That highlights the opportunity for businesses and policymakers to step in with clarity and guidance, and help translate macro shifts into local confidence,' said Himanshu Vashishtha, CEO, SixthFactor Consulting.
Of the UAE nationals surveyed, 42 per cent of consumers shared that they expect prices to decrease due to increased supply.
Additionally, 33 per cent of the Emiratis surveyed anticipate greater product variety, while 17 per cent are concerned some products might become harder to find.
'That's a strong vote for anticipated consumer value. There's also realism – 17 per cent foresee potential shortages, and a smaller group (8%) don't expect to be affected at all. In essence, consumers are hopeful about lower prices, but are watching closely to see if that promise materialises,' Vashishtha added.
UAE sectors expected to benefit most from increased trade activity following the US tariffs and the ensuing global trade war include online shopping, retail and and malls, manufacturing, warehousing, and shipping and logistics.