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Sascha Giese Archives

Sascha Giese Archives

Tahawul Tech18-03-2025

In the latest in our series of DigiTalks, Sascha Giese, Head Geek at SolarWinds, provides us with a broader overview on the impact he believes its new 'SolarWinds Hybrid Cloud Observability' solution will have for enterprises looking to overcome the challenges they face in today's IT industry.

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Interview with Abdul Rehman Tariq Butt at SolarWinds
Interview with Abdul Rehman Tariq Butt at SolarWinds

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Interview with Abdul Rehman Tariq Butt at SolarWinds

Home » Interview Of The Week » Everyone's Talking About AI. But Is Anyone Getting It Right? Abdul Rehman Tariq Butt, Regional Director – Middle East at SolarWinds, shares insights in this exclusive interview on the company's strategic direction in the region, innovations showcased at GISEC, and how SolarWinds is helping organizations tackle modern cybersecurity challenges with intelligence and agility. How does SolarWinds' participation at GISEC align with its broader strategic goals in the Middle East? As a leading cybersecurity focused exhibition, participating in GISEC enables us to showcase solutions that are helping redefine the digital landscape in UAE and beyond. It is also the ideal platform for us to engage with IT professionals from organizations of all industries and sizes that are looking for solutions to help manage their IT environments faster, address today's security challenges, and maximise the overall value IT provides to the business. Can you share any new product introductions, collaborations, or key announcements SolarWinds is unveiling at GISEC? Our portfolio is constantly evolving, and GISEC provides a great platform to highlight the latest innovations. Since our last appearance, we've made significant strides. We've expanded support to include a wider range of devices—especially SD-WAN nodes—to help customers accelerate their network modernisation efforts. We've also enhanced our multi-cloud capabilities with out-of-the-box support for Google Cloud Platform, alongside AWS and Azure. Most recently, in March, we strengthened our offering further with the acquisition of a solution focused on incident response and business continuity. What specific challenges do enterprise IT environments face today, and how is SolarWinds equipped to address them? AI is augmenting attacks that already plague organisanisations, making these more sophisticated and impactful. At SolarWinds, we're constantly horizon scanning, and enhancing our portfolio to address the greatest challenges and opportunities enterprises face. Most recently, we made a significant acquisition specifically in the incident response space by acquiring Squadcast and its incident response technology. This allows us to provide customers with intelligent incident response capabilities that significantly reduce mean time to resolution (MTTR). With Squadcast, organizations have achieved up to a 68% reduction in MTTR, saving thousands of work hours and nearly half a million dollars in costs. In what ways is SolarWinds partnering with GCC governments and enterprises to strengthen cyber resilience? The pace of digital transformation across the Middle East is accelerating—and we're proud to be right at the heart of it. What we're seeing on the ground is that hybrid cloud has firmly established itself as the model of choice. Organisations are increasingly seeking the flexibility to run workloads either on-premises or in the cloud, depending on their operational, regulatory, or performance needs. Security, control, and agility remain top priorities. With our SolarWinds Observability platform, we give customers the freedom to operate across hybrid and multi-cloud environments—without compromising visibility. That kind of end-to-end insight is critical. Without it, organisations risk overlooking issues that can lead to performance bottlenecks, user dissatisfaction, or even downtime. Another trend we're watching closely is the rush toward AI adoption. While there's immense potential, one of the biggest challenges we see is that many organisations are still grappling with how to apply AI meaningfully. Too often, AI is positioned as a checkbox feature—something added on, rather than integrated with purpose. A vendor might say, 'We offer AI,' but the real question is: how does that translate into business value? At SolarWinds, we take a different approach. Our observability platform is built with AI by design—meaning our AIOps capabilities are embedded from the ground up, not bolted on after the fact. Using machine learning and holistic data insights, we help customers detect anomalies, pre-empt issues, and optimise system health across hybrid and cloud-native environments. Ultimately, we're enabling organisations to realise the true value of AI—empowering IT teams to do more with less, respond faster, and drive transformation with confidence. How do you view the current evolution of the cybersecurity threat landscape across the MEA region? We're seeing an uptick in the use of deepfakes and increasingly complex, multi-pronged attacks. While these tactics aren't entirely new, what's changed is the level of sophistication. Today's attackers are better resourced, continuously evolving, and leveraging AI-powered tools to refine their methods and maximise impact. It's a dynamic threat landscape that demands equally intelligent defence strategies.

SolarWinds to Exhibit AI-Powered IT Solutions at GITEX 2025
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SolarWinds to Exhibit AI-Powered IT Solutions at GITEX 2025

SolarWinds, a provider of simple, powerful, and secure observability and IT management software, will participate in GITEX 2025 events held across various global locations throughout the year. At each event, SolarWinds will showcase its latest innovations across observability, database, and service management solutions. These offerings are designed to help organizations address modern IT challenges, especially within hybrid and multi-cloud environments. Through the unified SolarWinds® Platform, the company delivers full-stack observability powered by AI for IT operations (AIOps). This platform combines observability, database performance, service management, security, and automation. As a result, customers can reduce costs, increase visibility, and improve service delivery and operational efficiency. GITEX events unite the world's most influential tech ecosystems. Each show connects businesses with startups, enterprises, tech giants, and public-private partnerships. These exhibitions help advance innovation and drive digital transformation globally. According to Andre Cuenin, Chief Revenue Officer at SolarWinds, many IT teams today face tighter budgets and increasing complexity. The SolarWinds integrated platform supports greater agility and resilience while optimizing spend. It helps IT professionals manage systems more intelligently and efficiently. SolarWinds will highlight its observability portfolio, which includes flexible deployment options. The SolarWinds Observability Self-Hosted solution supports visibility and fast remediation across on-premises and hybrid environments. The Observability SaaS offering provides end-to-end monitoring for cloud-native, hybrid, and on-premises applications. Database Observability helps maintain data availability and performance, while SolarWinds Service Desk accelerates IT service management using AI. The company will exhibit and speak at the following GITEX 2025 events: GITEX AFRICA , Marrakech, Morocco – April 14–16 Sascha Giese, Global Tech Evangelist, will present 'Open Telemetry: The Future is Here' on April 15 (H2C-10) , Marrakech, Morocco – April 14–16 Sascha Giese, Global Tech Evangelist, will present 'Open Telemetry: The Future is Here' on April 15 (H2C-10) GITEX ASIA , Singapore – April 23–25 Booth HF-A206 , Singapore – April 23–25 Booth HF-A206 GITEX EUROPE , Berlin, Germany – May 21–23 Sascha Giese to speak on 'Open Telemetry: The Future is Here' (H2.2-A40) , Berlin, Germany – May 21–23 Sascha Giese to speak on 'Open Telemetry: The Future is Here' (H2.2-A40) GITEX GLOBAL, Dubai, UAE – October 13–17 Sascha Giese to present 'Open Telemetry: The Future is Here' (H8-C15) For more details, visit

SolarWinds to exhibit at GITEX 2025 Global Events
SolarWinds to exhibit at GITEX 2025 Global Events

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SolarWinds to exhibit at GITEX 2025 Global Events

SolarWinds will showcase product innovations with in-depth demonstrations of its observability, database, and service management solutions to enhance operational resilience AUSTIN, Texas--( BUSINESS WIRE/AETOSWire)-- SolarWinds (NYSE:SWI), a leading provider of simple, powerful, secure observability and IT management software, today announced it will participate in the GITEX 2025 events taking place worldwide throughout the year. At the tech shows, SolarWinds will highlight its latest product innovations in its observability, database, and service management solutions designed to help customers meet modern IT challenges. SolarWinds enables companies to manage increasingly complex hybrid and multi-cloud environments to accelerate digital transformation, drive automation, modernize applications, and undertake cloud migration initiatives. The company has recently launched its redefined solutions through the unified SolarWinds® Platform, providing customers with full-stack observability powered by artificial intelligence for IT ops (AIOps), database, service management, security, and automation capabilities to identify and remediate issues and improve service delivery, reliability, and productivity—all while reducing costs. Each GITEX event is a collective of several shows curated under distinct tech sectors that unify the world's most influential ecosystems, advancing business, economy, society, and culture through the impact of tech innovation. It empowers businesses and connects exhibitors to the most powerful public-private partnerships, tech giants, creative startups, and enterprises powering their digital future. 'With ever-increasing complexities in today's multi-cloud and hybrid IT ecosystems, tight budgets, and often being asked to do more with less, many IT organizations struggle to find effective answers. SolarWinds integrated approach of observability technologies, incident response, service management, and AI-powered automation in one singular platform helps customers to achieve unmatched operational resilience and optimize spend,' said Andre Cuenin, Chief Revenue Officer at SolarWinds. 'We look forward to meeting IT professionals at the GITEX exhibitions to discuss potential challenges and explain how SolarWinds new AI-powered solution enhancements can enable them with increased visibility, intelligence, and efficiency to make them more agile and maximize the overall value IT provides to the businesses.' The SolarWinds observability portfolio with flexible deployment options includes the following: SolarWinds Observability Self-Hosted is designed to help organizations ensure availability and reduce remediation time across on-premises and multi-cloud environments by increasing visibility, intelligence, and productivity. SolarWinds Observability SaaS delivers unified and comprehensive visibility for cloud-native, on-premises, and hybrid custom and commercial applications to help ensure optimal service levels and user satisfaction with key business services. SolarWinds Database Observability helps keep organizations' data available and scalable while pinpointing the root cause of performance issues. SolarWinds Service Desk is a cloud-based and AI-powered IT service management platform built to maximize productivity and accelerate resolution with lightning-fast time to value. SolarWinds will exhibit and speak at the following shows: GITEX AFRICA in Marrakech, Morocco—14 – 16 April Speaker: Sascha Giese, Global Tech Evangelist Observability on Tuesday, April 15, to learn about 'Open Telemetry: The Future is Here' (H2C-10) GITEX ASIA in Singapore—23 – 25 April (HF-A206) GITEX EUROPE in Berlin, Germany—21 – 23 May Speaker: Sascha Giese, Global Tech Evangelist Observability 'Open Telemetry: The Future is Here' (H2.2-A40) GITEX GLOBAL in Dubai, UAE—13 – 17 October Speaker: Sascha Giese, Global Tech Evangelist Observability 'Open Telemetry: The Future is Here' (H8-C15) About SolarWinds SolarWinds (NYSE: SWI) is a leading provider of simple, powerful, secure observability and IT management software built to enable customers to accelerate their digital transformation. Our solutions provide organizations worldwide—regardless of type, size, or complexity—with a comprehensive and unified view of today's modern, distributed, and hybrid network environments. We continuously engage with IT service and operations professionals, DevOps and SecOps professionals, and database administrators (DBAs) to understand their challenges in maintaining high-performing and highly available hybrid IT infrastructures, applications, and environments. The insights we gain from them, in places like our THWACK community, allow us to address customers' needs now and in the future. Our focus on the user and our commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for observability, IT service management, application performance, and database management. Learn more today at T he SolarWinds, SolarWinds & Design, Orion, and THWACK trademarks are the exclusive property of SolarWinds Worldwide, LLC or its affiliates, are registered with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other SolarWinds trademarks, service marks, and logos may be common law marks or are registered or pending registration. All other trademarks mentioned herein are used for identification purposes only and are trad emarks of (and may be registered trademarks of) their respective companies.

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