My Drive with Qing Madi
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Insider
8 hours ago
- Business Insider
Why cultural strategy is outperforming viral campaigns in Africa
One notable example of a brand tapping into this cultural shift is Prime Video. When the global streaming platform entered the Nigerian market, it wasn't just aiming for viewership numbers. It was looking to establish cultural relevance. To achieve this, Prime Video partnered with Pulse, a media and marketing company with deep roots in youth culture across Africa. The result was a series of culturally resonant marketing executions that met audiences at the intersection of entertainment, technology, and local nuance. Among the standout initiatives: A four-city roadshow that brought the brand physically closer to its audiences. High-profile premieres that doubled as real-time content opportunities. Collaborations with influencers and media partners who could localize the message in ways that felt authentic. A nimble, community-driven social media strategy that kept conversations active and evolving. The approach was not just about performance marketing; it focused on perception and cultural imprint. The results point to its success: Brand Launch Reach: Over 4.5 million Engagements: More than 133,000 In a landscape where consumers want to see their values, humor, and realities reflected in brand messaging, such culturally tuned campaigns stand out. Platforms today are more than distribution channels; they are cultural playgrounds. Brands that participate in culture, rather than just advertise within it, are the ones breaking through the noise. Why cultural strategy is outperforming viral campaigns in Africa
Hypebeast
2 days ago
- Hypebeast
A$AP Rocky 為 Spike Lee 最新犯罪驚悚片《Highest 2 Lowest》獻唱兩首新曲
重點摘要 Spike Lee 的《Highest 2 Lowest》宣傳巡迴早已吸睛無數，主演 Denzel Washington 與 A$AP Rocky 無論鏡頭內外都霸氣外露，橫掃各大紅毯。有如此夢幻卡司坐鎮，配樂水準自然不在話下；隨著這部犯罪鉅作全球首映，整張原聲帶亦於今日同步登陸各大串流平台。 整張原聲帶共收錄 19 首歌，Aiyana Lee、Howard Drossin、Jensen McRae 以及 Rocky 本人均有參與。 在即將發行的新專輯《DON'T BE DUMB》— 繼上月疑似最後一首單曲〈pray4dagang〉後，A$AP Rocky 再度帶來兩首全新獨唱作品。 首先登場的是第八首〈Trunks〉，延續 Rocky 招牌的硬派風格；而在第十四首〈Both Eyes Closed〉中，他則收起鋒芒，轉向更內省的氛圍。 完整曲目清單如下：1. Highest 2 Lowest – Aiyana-Lee2. We Got This – Fergus McCreadie Trio, Howard Drossin3. And Now We Shall Begin – Howard Drossin4. Oh, What A Beautiful Mornin' – Norm Lewis5. All Money Ain't Good Money – Howard Drossin6. Loving Partners – Fergus McCreadie Trio7. Da Lowdown – Eddie Palmieri & Afro-Caribbean Jazz Octet8. Trunks – A$AP ROCKY9. The Chase – Fergus McCreadie Trio, Howard Drossin10. Paul Begs (Solo Piano) – Fergus McCreadie Trio11. Da Kings – Howard Drossin12. Questioning Kyle – Howard Drossin13. King David – Jensen McRae14. Both Eyes Closed – A$AP ROCKY15. Loving Partners – Howard Drossin16. Puerto Rico – Eddie Palmieri & The Salsa Orchestra17. Paul Begs – Fergus McCreadie Trio18. Brooklyn Hospital – Howard Drossin19. Prisencolin (Americano Joint) – Aiyana-Lee Lee 回憶當時策劃原聲帶時說：「我第一次在 Instagram 上看到、聽到 Aiyana、Jensen 和 Fergus McCreadie Trio。我的眼睛和耳朵可不會騙人，這就是真相，明白嗎？沒錯！」 立即串流收聽整張《Highest 2 Lowest》原聲帶，現已於各大串流平台上架。
Hypebeast
5 days ago
- Hypebeast
There Are Two New A$AP Rocky Tracks on the 'Highest 2 Lowest' Soundtrack
Summary Spike Lee'sHighest 2 Lowestpress run had us all hooked, with film starsDenzel WashingtonandA$AP Rockycommanding the screen and charming every red carpet they graced. With such a visionary cast, it's no surprise the soundtrack to Lee's latest visual endeavor is top-tier; the full sonic component of the film is available on streaming services today as the crime drama makes its global premiere. The full soundtrack spans 19 tracks, with features coming from Aiyana Lee, Howard Drossin, Jensen McRae, and Rocky himself. Surfacing before any new semblance of his forthcoming albumDON'T BE DUMB –the album's last presumed single 'pray4dagang' dropped last month – come two new solo Rocky tracks. First up is track number eight in the lineup, 'Trunks,' a classic Rocky cut. He gets more introspective on his second solo offering on the soundtrack, track 14, 'Both Eyes Closed.' 1. Highest 2 Lowest – Aiyana-Lee2. We Got This – Fergus Mcreadio Trio, Howard Drossin3. And Now We Shall Begin – Howard Drossin4. Oh, What A Beautiful Mornin' – Norm Lewis5. All Money Ain't Good Money – Howard Drossin6. Loving Partners – Fergus McCreadie Trio7. Da Lowdown – Eddie Palmieri & Afro-Caribbean Jazz Octet8. Trunks – A$AP ROCKY9. The Chase – Fergus McCreadie Trio, Howard Drossin10. Paul Begs (Solo Piano) – Fergus McCreadie Trio11. Da Kings – Howard Drossin12. Questioning Kyle – Howard Drossin13. King David – Jensen McRae14. Both Eyes Closed – A$AP ROCKY15. Loving Partners – Howard Drossin16. Puerto Rico – Eddie Palmieri & The Salsa Orchestra17. Paul Begs – Fergus McCreadie Trio18. Brooklyn Hospital – Howard Drossin19. Prisencolin (Americano Joint) – Aiyana-Lee 'I First Saw And Heard Aiyana, Jensen And The Fergus McCreadie Trio On INSTAGRAM,' recalls Lee of curating the soundtrack. 'My EYES And EARS Don't LIE. It's Da TRUTH,RUTH. Ya-Dig? SHO-NUFF.' Stream the fullHighest 2 Lowestsoundtrack on streaming platforms now.
