
Eurovision explained as the extravagant pop contest reaches its grand final
There has already been triumph and tears, singing onstage and in the streets, and a touch of political division, as the 69th Eurovision Song Contest approaches its grand final in the Swiss city of Basel.
Musical acts from 26 countries will take the stage at the St. Jakobshalle arena on Saturday in a spectacular, sequin-drenched competition that has been uniting and dividing Europeans since 1956.
Here's everything to know:
What is Eurovision?
Eurovision is competition in which performers from countries across Europe, and a few beyond it, compete under their national flags with the aim of being crowned continental champion. Think of it as the Olympics of pop music or the World Cup with singing instead of soccer.
It's a celebration of silly fun and music's unifying power, but also a place where politics and regional rivalries play out.
'It's Europe's biggest cultural event,' said Dean Vuletic, an expert on the history of Eurovision. 'It has been going on for almost 70 years and people love to watch it, not only for the show, for the glitter, the stage effects, the crazy costumes, but also because they like to see it as a reflection of the zeitgeist in Europe.'
Who is in the Eurovision 2025 final?
Of 37 countries that sent performers to Eurovision, 11 were knocked out by public voting in semifinals on Tuesday and Thursday. Another six automatically qualified for the final: the host, Switzerland, and the 'Big Five' that pay the most to the contest — France, Germany, Italy, Spain and the U.K.
The 26 countries competing Saturday, in order of performance, are: Norway, Luxembourg, Estonia, Israel, Lithuania, Spain, Ukraine, the U.K, Austria, Iceland, Latvia, the Netherlands, Finland, Italy, Poland, Germany, Greece, Armenia, Switzerland, Malta, Portugal, Denmark, Sweden, France, San Marino and Albania.
Favorites, according to oddsmakers, are KAJ, representing Sweden with 'Bara Bada Bastu,' a jaunty serenade to the sauna. Dutch singer Claude is also highly rated with soulful ballad 'C'est La Vie.' Other favorites include classically trained Austrian countertenor JJ with his pop-opera song 'Wasted Love,' and Israel's Yuval Raphael, with her anthemic 'New Day Will Rise.'
What is Eurovision music like?
Eurovision has a reputation for campy europop with nonsense lyrics — past winners include 'La, La, La' and 'Boom Bang-a-Bang.' But It has also produced some enduring pop classics. And it helped make stars of performers including ABBA — winners in 1974 with 'Waterloo' — Celine Dion, Austrian drag performer Conchita Wurst and Italian rock band Måneskin.
This year's finalists range from Lithuanian emo rockers Katarsis to a power ballad Spanish diva Melody and Ukrainian prog rockers Ziferblat.
Campiness, humor and double entendres abound. 'Espresso Macchiato' is a comic ode to Italian stereotypes performed by Estonia's Tommy Cash. Miriana Conte sings for Malta with the double entendre-filled 'Serving' -- performed on a set including a glitter ball and giant lips, it is classic Eurovision.
It was once widely accepted that the most successful Eurovision songs were in English, but that is changing. This year's contest features songs in a record 20 languages, including Ukrainian, Icelandic, Latvian, Maltese and Armenian.
Vuletic said viewers these days want 'more authenticity in Eurovision entries.
'They don't just want a standard pop song sung in English,' he said. 'They want to also see something about the culture of the country that the song represents.'
How is the winner chosen?
Once all the acts have performed in the final, the winner is chosen by a famously complex mix of phone and online voters from around the world and rankings by music-industry juries in each of the Eurovision countries. As the results are announced, countries slide up and down the rankings and tensions build.
Ending up with 'nul points,' or zero, is considered a national humiliation.
Sounds fun. How can I watch and vote?
The final starts Saturday at 1900 GMT (3 p.m. EDT) and will be aired by national broadcasters in participating nations, on streaming service Peacock in the United States and in many countries on the Eurovision YouTube channel.
During and immediately after the final, viewers in participating countries can vote by phone, text message or the Eurovision app — but not for their own country. Viewers in the U.S. and other nonparticipating countries can vote all day Saturday, online at www.esc.vote or with the app. The combined 'rest of the world' vote is given the weight of one individual country.
Is Eurovision a politics-free zone?
The contest's motto is 'united by music,' but the world's divisions inevitably intrude.
Russia was banned from Eurovision after its full-scale invasion of Ukraine in 2022, and since then Ukrainian musicians — including 2022 winner Kalush Orchestra — have competed under the shadow of war in the home country.
This year's contest has been roiled for a second year by disputes over Israel's participation. Dozens of former participants, including Nemo, have called for Israel to be excluded over its conduct in the war against Hamas in Gaza. Pro-Palestinian and pro-Israel protests have both taken place in Basel, though on a much smaller scale than at last year's event in Sweden.
A handful of protesters attempted to disrupt a rehearsal by Israeli singer Raphael on Thursday with oversized flags and whistles and were escorted from the arena. Organizers say they have tightened security ahead of the final.
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Daily Mail
29 minutes ago
- Daily Mail
Love Island star Blu says he had 'a stronger bond' with the islanders than Shea after they DUMPED him from the villa in brutal recoupling
Love Island's Blu Chegini became the second star to be dumped from the Mallorca villa during Friday night's brutal episode. After a dramatic recoupling, Blu, 26, and Shea Mannings, 25, were left single and at risk of being sent home. In a shocking twist, a text announced that they would have to decide between themselves who would leave – a first for the show. However, after neither budged, the decision was handed to their fellow islanders, and ultimately, Blu was dumped from the villa. Speaking in his exit interview, the construction project manager from London opened up about how he felt about the decision and his time in the villa. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the Daily Mail's new showbiz newsletter to stay in the loop. He said: 'We asked them for their point of view as we were both really stubborn in that situation. We weren't going to budge, so we had to get them to make the decision. 'I felt like I had a stronger bond with everyone in there, obviously, I'd been there a bit longer. 'I was constantly trying to make a connection and exploring everyone. I was making moves as quickly as I could, as opposed to Shea who was a bit more laid back. 'Everyone had their own thoughts. But listen, someone's got to go at the end of the day. 'The way it went was better than I thought it would have gone; I had some nice things said about me and that meant a lot to me.' Blu also spoke about his relationship with Alima, 23, who he was initially coupled up with. He admitted: 'I didn't have that initial spark, she didn't either. We spoke and it was fine. We left it amicable and on a friendly level - there's no hard feelings between us both.' Asked whether he felt like he was leaving with unfinished business, Blu insisted he gave it his all. He said: 'I don't think I could have done any more than I did. I wanted to go there and find a spark, and as much as I tried to see if I could get a connection or have that sort of flirty banter, I couldn't really find it' Blu also shed light on who he thinks is the best couple in the villa, adding: 'Meg and Dejon have formed a connection straight away. Everyone wants to go in there and find that connection straight away. 'They've formed a bond that is nice to see and I think they can go far. It's between them and Tommy and Megan. 'Tommy is really trying with Megan and I think they could do well as well. But you just don't know because a bombshell could come in and choose Megan or Meg and it would stir the pot, so who knows.' The exit interview comes after Blu and Shea were left raging when the new rule was introduced. Blu was quick to state, 'I ain't f***ing leaving', with Shea also making it clear he wasn't willing to leave before they forced their co-stars to make the call. Viewers were also particularly shocked that Shea was even put up for elimination, given new bombshells are usually immune during their first recoupling. During Thursday's episode, Alima had kicked the recoupling off, giving Remell a shot after their earlier chinwag. He said: 'We weren't going to budge, so we had to get them to make the decision. I felt like I had a stronger bond with everyone in there' Toni was next, choosing Conor following a smooch they shared, while Megan stuck with Tommy. Helena went for Harry amid their love triangle with Shakira, who went for Ben after the pair were originally coupled up. Meg also stayed put with picking Dejon, leaving Blu and Shea not in a couple. After just 24 hours in the villa, motivational speaker Sophie, 29, was the first star to be booted off the show. Her departure came after the arrival of the first bombshell of the season, American beauty Toni Laites, 24, who decided to steal Ben, 23, off Shakira, 22. This meant that Shakira was left single and had to try and find a connection with someone before the next recoupling ceremony. She managed to leave a lasting impression on Harry, 30, who decided to come forward to recouple with her, leaving his then-partner Sophie single. However, Shakira and Harry's connection wasn't to last as he dashed off to the Hideaway with Helena hours later while Shakira kissed Blu. Three new bombshells also rocked the villa on Friday night as they crashed boys' night, with the girls able to watch their antics on TV in a shocking twist. As day dawned in the villa, Harry got a text, saying: 'Boys, clear your schedules and get ready to leave the villa! #brotime #beersandbants.' The lads were ecstatic, excited for the boys' night ahead - but the evening was not without fun for the girls either. Walking into the garden, they were stunned to see a massive screen, allowing them to hear exactly what their partners were saying about them. For the first time in worldwide Love Island history, the girls watched exactly what the boys get up to as it happens - and the lads had no idea. As they gradually worked out the nature of the set-up, seeing and hearing the boys talking on the enormous screen, an astonished Meg said: 'F*** off!' Alima added: 'We'll get to see how they act!' What's worse is the lads' hangout was soon interrupted by three brand new bombshell girls - Emily, Malisha and Yasmin. Megan shouted, 'There's three of them!', as Harry, on-screen, asked the newbies: 'Are you coming back with us?' Malisha replied: 'Of course I am!' The new ladies wasted no time getting to know the boys, with Yasmin saying: 'Tell us what your situation is in the villa at the moment.' With the lads blissfully ignorant of the fact they were being watched, they did not hold back with their answers. Malisha, 24, a teaching assistant from Broxbourne, Hertfordshire, has a very clear idea of the kind of guy she is looking for: 'A tall, dark, handsome man. 'He has to be very tall. I'm 5ft7/5ft8. I want to be able to wear heels and feel feminine. He has to be funny, but not too funny; I have to be the funniest. 'I want someone that's caring and a bit loving, but then I like someone that can give me a bit of rude banter. I like to be a bit cheeky. 'I like nice teeth. Someone who's calm, but not too nonchalant. Someone that's really loving and is all about me. 'They need to know what they want. I like a determined man who is like, "I want you and I'm coming for you".' The bombshell is determined to find love in the villa: 'If I want it, I'm going to get it. I always get what I want. I'm an only child, so of course I'm going to get what I want.' Commercial banking executive Yasmin, 24, from London, does not have quite so many requirements, sharing: 'I'm looking for a guy who is fit, has a nice body and who is funny with a bit of banter.' Meanwhile, she is immediately put off by any man who is 'stingy'. Yasmin has many self-professed strengths to offer: 'Flirting. I'd definitely say it's all in the eyes.' And, more unusually: 'I can make a really realistic cat sound...' Emily, 24, an insurance development executive from Aberdare, Wales, has a clear vision for her time on the Island: 'Someone with emotional intelligence for one. 'Someone who is really confident but not cocky. They can hold a room, communicate… oh, and biceps!' She is ultimately looking for a real sweetheart, adding: 'I want someone who is just really genuine and kind. I know that sounds so naff, but it's hard to find these days. 'I'd also like a man who genuinely cares about my wellbeing and my feelings and wants to look after me.' Love Island continues Sunday at 9pm on ITV2 and ITVX. First Aftersun episode follows. Sophie Lee NAME: Sophie Lee AGE: 29 FROM: Manchester OCCUPATION: Motivational Speaker and Author WHAT ARE YOU LOOKING FOR? Someone who is fun, spontaneous, who has a lot of jokes and who is attentive. At the moment I'm only finding ones draped in red flags and 'do not cross' signs IF YOU WERE THE CEO OF SOMETHING, WHAT WOULD IT BE? I'm the CEO of empowerment. I want women to feel beautiful and validated in themselves and feel their best self. NAME: Dejon Noel Williams AGE: 26 FROM: London OCCUPATION: Semi-pro footballer and personal trainer WHAT ARE YOU LOOKING FOR? Someone who is beautiful on the inside and out, looks after themselves and is healthy CLAIM TO FAME? My dad being an ex-professional footballer. I've met all kinds of famous people through him. When I was younger it was weird because he was just my dad, but we'd go to a game and fans were asking for photos. I've met David Beckham, he was really nice. Megan Moore NAME: Megan Moore AGE: 25 FROM: Southampton OCCUPATION: Payroll specialist WHAT ARE YOU LOOKING FOR? I'd like to meet someone who is tall, with a nice tan, nice eyes and a nice smile. He needs to have a good fashion sense and a really good, funny personality that I can get on with HOW WOULD YOU DESCRIBE YOUR LOVE LIFE? Bankrupt, right now. But we're going to make sales and get on that corporate ladder and be booming. Profits, profits, profits! NAME: Tommy Bradley AGE: 22 FROM: Hertfordshire OCCUPATION: Landscape Gardener WHAT ARE YOU LOOKING FOR? A girl who is very ambitious, with a big personality, caring, but also someone that doesn't take themselves too seriously. I don't know if that's asking for too much, but I want a bit of everything. I haven't got a specific type in terms of looks, though. WHAT WOULD YOU BE CEO OF? Taking hours to do my hair NAME: Alima Gagio AGE: 23 FROM: Glasgow OCCUPATION: Wealth Management Client Services Executive WHAT ARE YOU LOOKING FOR? A tall man with a handsome face. You know when you just look at a guy and they have that Disney prince look to them? That's it WOULD MAYA HIRE YOU FOR YOUR FLIRTING SKILLS? I think she'd hire me because I'm a good flirt. I always ask guys on a night out to guess which country I'm originally from. If they get it right, they can get my number. But they never guess correctly so it works really well if you don't want to give a guy your number. I'm originally from Guinea Bissau. If they're close and I really fancy them, I'll give them my number anyway. NAME: Ben Holbrough AGE: 23 FROM: Gloucester OCCUPATION: Private Hire Taxi driver WHAT ARE YOU LOOKING FOR? Someone sexy, good looking, good chat, good vibes, nice teeth and good eye contact - they're all the traits I look for. Oh, and also a cute smile, I just look at you and know I can be around you all day, every day. HOW WOULD YOU DESCRIBE YOUR LOVE LIFE? Bankrupt. I'd have been out of business a long time ago. That's exactly why I'm here. NAME: Helena Ford AGE: 29 FROM: London OCCUPATION: Cabin Crew WHAT ARE YOU LOOKING FOR? Somebody funny or Northern. I feel like Northern people have much more banter than Southerners. If you look through my previous dating history, you'll see I clearly go for personality. You can pretty much laugh me into bed. WOULD MAYA HIRE YOU FOR YOUR FLIRTING SKILLS? I would say hire but then quickly fire soon after. It would only be a temporary contract. NAME: Megan Forte Clarke AGE: 24 FROM: Dublin OCCUPATION: Musical theatre performer and energy broker WHAT ARE YOU LOOKING FOR? Someone who doesn't take themselves too seriously and has a sense of humour. If they're not bad looking, that's always a plus. I love a boy that's a bit pasty, like Timothée Chalamet. I don't mind scrawny, or a bit of a 'dad bod'. I'm 5ft1 so any height really. CLAIM TO FAME? Me and my friends made a Derry Girls TikTok for Halloween and it went a bit viral around Brighton. Sometimes I get stopped in the street about it. I've also done Panto. NAME: Blu Chegini AGE: 26 FROM: London OCCUPATION: Construction Project Manager WHAT ARE YOU LOOKING FOR? Someone who is family oriented, has a lot of love to give and a lot of love to receive. Personality goes a long way. WOULD MAYA HIRE YOU FOR YOUR FLIRTING SKILLS? She'd fire me, but I've got the charm to smooth things over with a girl. The fact I speak fluent Spanish comes in handy when it comes to flirting! NAME: Shakira Khan AGE: 26 FROM: London OCCUPATION: Construction Project Manager WHAT ARE YOU LOOKING FOR? Someone who is tall, charming, witty, with big arms, a good smile and just really funny. HOW WOULD YOU DESCRIBE YOUR LOVE LIFE? Booming, but they're all frogs. It's a busy love life but I've not found 'the husband', I'm looking for 'the one'. I'm looking for the ring. NAME: Harry Cooksley AGE: 30 FROM: Guildford OCCUPATION: Gold trader, semi-professional footballer and model WHAT ARE YOU LOOKING FOR? The girl next door that makes me laugh and can hold eye contact with me. I don't think I'd go for the most obvious girl, I like a real sweet girl. CLAIM TO FAME? I'm the body double for Declan Rice. So when he does a shoot, any body close ups will actually be me. You'll never see my face, but you'll see my shoulder or chest, that kind of thing. NAME: Conor Phillips AGE: 23 FROM: Limerick OCCUPATION: Professional rugby player WHAT ARE YOU LOOKING FOR?Someone who is really sure of themselves, ambitious, a bit of a go-getter and good craic. I like dark eyes and I don't mind a dominant woman. WOULD MAYA HIRE YOU FOR YOUR FLIRTING SKILLS? Definitely hire. I ask girls if they want to go halves on a baby. It doesn't work, but it gets them laughing. It's an ice-breaker, not a serious question of course! NAME: Toni Laites AGE: 24 FROM: Connecticut OCCUPATION: Las Vegas Pool Cabana Server WHAT ARE YOU LOOKING FOR? I'm looking for darker hair, definitely muscular but not too muscular. Super fit. Clean hair cut. Someone that can make me laugh - I'm super outgoing. And someone that's quite active. Maybe one day we could start our own family together. I WANT TO DATE A BRITISH GUY BECAUSE... I've lived in three different states and I'm still single. It's time to try something new! I have some British friends and they're pretty charming. I think all Americans love a good accent. British men are just more polite, with better manners. NAME: Kyle Ashman AGE: 23 FROM: Stafford OCCUPATION: Water operative WHAT ARE YOU LOOKING FOR? Someone that's fun, confident and just themselves. WOULD MAYA HIRE YOU FOR YOUR FLIRTING SKILLS? I'd say I'd be hired. I just go with it, find something to compliment a girl on and go from there. NAME: Shea Mannings AGE: 25 FROM: Bristol OCCUPATION: Scaffolder WHAT ARE YOU LOOKING FOR? She needs to be bubbly and we need to have that initial spark. She needs to have a nice personality - like I think I have - so that we match together. Also, I have a little boy, so I'll be taking him into consideration with who I couple up with, too. WOULD MAYA HIRE YOU FOR YOUR FLIRTING SKILLS? Definitely hire. I'm confident to go up and introduce myself and say, 'You look beautiful', to get a conversation flowing. NAME: Remell Mullins AGE: 24 FROM: Essex OCCUPATION: Self Improvement Content Creator WHAT ARE YOU LOOKING FOR? A bubbly, confident, ambitious and fun girl. One feature that stands out to me is a nice smile, nice teeth and someone that can keep me on my toes. IF YOU WERE THE CEO OF ANYTHING, WHAT WOULD IT BE? I'm the CEO of flirting. Sometimes it's just unintentional. NAME: Malisha Jordan AGE: 24 FROM: Broxbourne OCCUPATION: Teaching Assistant WHAT ARE YOU LOOKING FOR? A tall, dark, handsome man. He has to be very tall. I'm 5ft7/ 5ft8. I want to be able to wear heels and feel feminine. He has to be funny, but not too funny; I have to be the funniest. I want someone that's caring and a bit loving, but then I like someone that can give me a bit of rude banter. I like to be a bit cheeky. WHAT'S YOUR BIGGEST ICK? I have two; bad hygiene and snoring. I'm such an angelic sleeper. NAME: Yasmin Pettet AGE: 24 FROM: London OCCUPATION: Commercial Banking Executive WHAT ARE YOU LOOKING FOR? I'm looking for a guy who is fit, has a nice body and who is funny with a bit of banter. WHAT'S YOUR BIGGEST ICK? A guy that's stingy. NAME: Emily Moran AGE: 24 FROM: Aberdare OCCUPATION: Insurance Development Executive WHAT ARE YOU LOOKING FOR? Someone with emotional intelligence for one. Someone who is really confident but not cocky. They can hold a room, communicate… oh, and biceps! WHAT'S YOUR BIGGEST ICK? Bad manners, being rude, not saying please and thank you. I'd rather someone be overly polite than not say it at all.


The Guardian
an hour ago
- The Guardian
UK broadcasters hail rare win over Netflix in battle for streaming ads
Shows such as Netflix's TV history-making Adolescence and Disney's romp Rivals are among the latest hits to continue the subscriber juggernaut, as the US streamers continue to mount pressure on UK TV broadcasters. However, research reveals that a new breed of viewers being banked on to drive their next era of growth are watching up to 40% less content on some services, giving traditional broadcasters hope that their own streaming services will not ultimately be outmuscled in the battle over the rapidly growing £1bn-plus streaming ad market. It has been two and a half years since Netflix reversed its resistance to advertising, leading the charge to tap a new market as subscriber growth petered out and the cost of living crisis made consumers more open to paying less in return for seeing ads. The strategy has helped breathe life into stalling subscription growth. Netflix added the most customers in a quarter in its history in the final three months of 2024, with 55% choosing its ad-supported package. About a third of its 300 million-strong global subscriber base are now watching with ads. Disney+ followed suit in late 2022 and has since amassed 157 million ad-tier subscribers, including its US-only ESPN and Hulu services. And in February last year, Amazon started automatically introducing ads to the 200 million potential monthly viewers of Prime Video, requiring customers to pay if they wanted an ad-free experience. However, research into streaming households shows that homes that watch with ads are 'lighter' viewers, in the words of one media agency executive, compared with those who pay for higher-priced, ad-free packages. A snapshot of UK streaming in the fourth quarter of 2024 showed that Netflix households with advertising-supported subscriptions watched an average of 22 minutes less content a day than those with an ad-free subscription, a difference of almost 22%. Netflix is estimated to have about 17.6 million subscribers in total in the UK, of whom just over 4 million are on an ad-supported package, according to Ampere Analysis. At Amazon's Prime Video, which is estimated to have about 12 million UK users, the same trend has emerged. Viewers who accepted ads watched an average of 23 minutes less content a day than those who had opted to pay for an ad-free experience – a difference of 44%. While viewing minutes were not available for Disney+ UK subscribers, the research showed it had the narrowest gap, with those on ad-supported accounts watching just five fewer minutes of content a day on average than those paying for an ad-free subscription. Matt Ross, the chief analytics officer at the streaming research firm Digital i, says two distinct types of viewer have emerged, but adds that lower levels of viewing in ad-supported households is partly because those subscriptions also typically offer access on fewer devices. 'We've seen that more engaged viewers typically opt for ad-free tiers, valuing the uninterrupted experience they provide,' Ross says. 'More premium plans offer multiple simultaneous streams, which appeals especially to larger households and families. This combination of premium features and flexibility often results in higher daily activity for ad-free plans.' Nevertheless, the phenomenon of 'light viewers' will be grasped by UK broadcasters trying to stop the deep-pocketed US giants conquering the streaming advertising market in the same way as they have the world of paid subscriptions. 'The appeal of the global streamers' ad tiers to advertisers doesn't stack up against the streaming services offered by British broadcasters,' says one senior TV industry executive. Certainly in the UK, at least, the drive into advertising by the big US streamers has had a mixed reception from the media agencies that buy commercial space for brands. Netflix started with a gung-ho attitude, buoyed up by the success it had had building a huge paid subscriber base and the belief advertisers would leap at the chance to be able to place commercials in its mega-hits for the first time. However, it demanded almost 50% more than ITV or Channel 4's services charge for advertising, alongside a hefty commitment to a minimum spend, despite initially only having a small audience and extremely limited ability to target ads. 'The rollout was a disaster,' says the chief executive of one media agency. 'Take-up was underwhelming, to say the least. They had to try again six months later and lost their lead over rivals and are now behind the curve in terms of pricing, data and reach versus, say, Amazon.' Amazon charges about the same as the public service broadcasters' streaming services, while Disney+ charges more, despite having the smallest base of the big three US streamers, a situation the media executive describes as a 'mad outlier, given their volume'. Sign up to Business Today Get set for the working day – we'll point you to all the business news and analysis you need every morning after newsletter promotion Last month Netflix rung the changes, announcing that Warren Dias, the head of UK's ad sales, was to leave after two years in the post. The world's biggest and most profitable streaming service has acknowledged it is still a newbie when it comes to the ad market. 'I think you can say that 2025 is the year that we transition from crawl to walk,' Greg Peters, the co-chief executive of Netflix, said in a recent call with analysts. Peters said overall viewing hours per subscriber on its ads plans internationally was similar to those on its standard non-ad plans, and that it expected to double advertising income this year as it focuses on improving ad targeting for brands. The company launched its in-house ad-tech platform in the US in April and intends to start rolling it out to other markets in the coming months. While UK broadcasters feel the tentative start by the US giants has given them the upper hand in the British streaming advertising, which is putting further pressure on the shrinking £3.58bn traditional TV ad market, there is a sense of foreboding that history may ultimately repeat itself. 'We were successful and revolutionised TV viewing,' says Damien Bernet, the vice-president of ad sales for the EMEA region at Netflix. 'We believe we are going to be able to do the same for ads.' More people visit and watch Netflix than any other streaming service in the UK, and in March it made TV history with Adolescence becoming the first programme on a streaming platform to top the weekly audience charts of all shows aired in Britain. In February, 65% of 18- to 64-year-old internet users accessed Netflix, compared with 59% for the BBC's iPlayer, 48% for Prime Video, 46% for ITVX and 34% for Channel 4's streaming service, according to survey data from Ampere Analysis. The US streamers' ad tier strategies have reignited overall growth, are rapidly increasing the scale and attractiveness of the offering for advertisers, and the cheaper pricing has made users more 'sticky' and less likely to think about cancelling. 'Fundamentally, advertising is a scale game, and in that regard many of the streamers are only just getting started,' says Richard Broughton, a director at Ampere. 'UK and European broadcasters will be far from complacent, given the competition they have faced for viewers over the past decade, but they have only a narrow window to batten down the hatches before they start to feel more pressure across their advertiser base too.'


Daily Mail
an hour ago
- Daily Mail
Meet the footballer who was sold by his club after having sex with Playboy model in the middle of the pitch: International star's ex-wife reveals how he 'fulfilled his dream' in wild act that left bosses furious
Many a football player have been known for having an extravagant lifestyle thanks to the generous salaries they earn as professional sportspeople. Earning such large amounts of money gives them enormous financial freedom to spend their wages however they wish. This has seen eye-wateringly priced designer clothes from leading brands become almost as commonplace for footballers as the fast, flash and fiendishly expensive sports cars they drive. But being given such liberty to do with wads of cash whatever they choose can also have its downsides, with the chance of a lifestyle that would make Epicurus himself jealous too good to turn down. That is how one former pro - who was capped at senior level by his national team - was sold by his club after committing a scarcely believable act in the middle of their own stadium. This is the story of a how a fun-loving former international star was said to have 'fulfilled his dream' by having sex in the middle of the pitch with his ex-wife, who was a former Playboy model. Former defender Dino Drpic made 185 appearances during a nine-year spell at Croatian side Dinamo Zagreb. He also played for Croatia 30 times at various different age-group levels and earnt a solitary cap for his country in 2007. While he may be remembered fondly by Dinamo fans for his loyal service to the club - which came before stints in Germany, Greece, Ukraine and Malaysia - his name was also etched in controversy in wild fashion. That came courtesy of a racy incident with his ex-wife Nives Zeljkovic, better known by her stage name Nives Celsius, who also found success as a singer and actress. Speaking on Serbian talk show RTV Pink in January 2009, she said: 'Dino had arranged that people should turn on the stadium lights for us and he finally fulfilled his dream of having sex in the middle of a football pitch. It was very naughty.' This was alleged to have provoked a furious reaction among club officials, who promptly sold him and made sure he never played for the club again - although he was linked with a move to Tottenham Hotspur as Spurs had Luka Modric and Vedran Corluka in their ranks at the time. While he and Nives had two children together - Taisa and Leone - they divorced one another in 2014 after nine years of marriage. Prior to their steamy encounter in the centre of Maksimir Stadium, they endured a frightful incident in the summer of 2008. That saw a British couple try to snatch Leone after mistaking him for Madeleine McCann, who herself had disappeared from her bed aged three while on a family holiday in Portugal on May 3 2007. The former couple were on holiday on the Croatian island of Krk with her sister when British tourists photographed Leone and tried to grab his arm. Recounting the incident, she said: 'I am used to people taking photos of me and approaching me because we are famous in Croatia so I didn't react. 'I started getting suspicious when the British woman approached Leone and started chatting with him. 'Suddenly she grabbed him. However, when I went over she realised my child was a boy and apologised.'