See inside The Travel Agency's trippy new dispensary in Soho
The Travel Agency has been one of our favorite dispensaries in the New York since it debuted in 2023—partially, because shopping at one of its locations can feel like stepping into a museum, and its expertly-curated inventory of cannabis and lifestyle products is second to none. If you're a newbie, don't worry—it has expert "budtenders" willing to help you sort through the weeds.
Now, in addition to its much-loved locations across Union Square, Downtown Brooklyn and Fifth Avenue, the Travel Agency just opened a new store at 598 Broadway in the heart of Soho, and it's giving pure psychedelic vibes.
The newest Travel Agency pays homage to downtown artists and design by blending sculptural art, trippy architecture and functional cannabis pieces in a deeply immersive store. This particular location was designed in collaboration with several creative studios, including Leong Leong Architecture, which created the store's minimalist architecture; Big Heavy Studios, which made custom fabrications to display the store's products as if they were art in a gallery; and Breakfast Studio, which installed a kinetic data-driven art installation by artist Andrew Zolty.
The new store also includes a curated bong gallery featuring water pipes crafted by Milan-based artist Serena Confalonieri and Mexican sculptor Juan Manuel Carmona.
Here's a sneak peek inside the new store.
"As part of our mission to create retail experiences worth sightseeing, The Travel Agency has expanded to SoHo, one of New York's most iconic cultural destinations," says Arana Hankin-Biggers, one of the founders of The Travel Agency. "Long associated with boundary-pushing artists like Keith Haring and Jean-Michel Basquiat, the neighborhood's creative legacy serves as key inspiration for the brand's newest location."
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