The Beauty and Personal Care Market in Switzerland 2025-2029: Retail Value Growth in 2024 was Largely due to High Unit Prices, Caused by Rising Costs of Raw Materials, Production and Distribution
Dublin, June 17, 2025 (GLOBE NEWSWIRE) -- The "Beauty and Personal Care in Switzerland" report has been added to ResearchAndMarkets.com's offering.Beauty and personal care in Switzerland posted further slight retail volume sales growth and a healthy rise in retail current value sales in 2024. However, retail value growth was largely due to high unit prices, caused by rising costs of raw materials, production and distribution.The Beauty and Personal Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Key Topics CoveredEXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
MASS BEAUTY AND PERSONAL CARE IN SWITZERLAND2024 DEVELOPMENTS
Steady upward trajectory as consumers look to mass brands for value for money
Kiko Swiss benefits from good price-quality positioning
Mass brands gain momentum in difficult economic conditions
PROSPECTS AND OPPORTUNITIES
Product improvements to exert upward pressure on unit prices and retail value sales
Dynamism through digitalisation and new product development
More sophisticated formulations to provide impetus to the category
PREMIUM BEAUTY AND PERSONAL CARE IN SWITZERLAND2024 DEVELOPMENTS
Premiumisation trend sustains healthy retail value growth
L'Oreal Suisse retains the leading position in a highly competitive landscape
Luxury and exclusivity pique the interest of premium seeking consumers
PROSPECTS AND OPPORTUNITIES
Positive retail value growth trajectory although consumers continue to look for price deals
Health concerns to drive purchases of premium products
Holistic beauty to inform innovation
BABY AND CHILD-SPECIFIC PRODUCTS IN SWITZERLAND2024 DEVELOPMENTS
Search for quality products sustains retail value growth
Private label remains popular for its price-quality ratios
Large selections and price promotions draw parents to supermarkets
PROSPECTS AND OPPORTUNITIES
Low birth rate to hinder category growth but health concerns to push sun care use
Milder and more natural options to be winners
Packaging innovation to the fore
BATH AND SHOWER IN SWITZERLAND2024 DEVELOPMENTS
Body wash/shower gel sees innovation
Beiersdorf invests in its offer to remain the leading player
Supermarkets offer convenience, wide selections and affordability
PROSPECTS AND OPPORTUNITIES
Intimate wipes to gain momentum through on-the-go convenience, innovation and widening assortments
Natural positioning and sustainability to drive growth opportunities
Bath and shower to see wide-ranging innovation
COLOUR COSMETICS IN SWITZERLAND2024 DEVELOPMENTS
Downturn in eye make-up slows overall retail value growth
L'Oreal Suisse launches new options under Maybelline Super Stay
Consumers prefer in-person shopping for colour cosmetics although retail e-commerce makes gains
PROSPECTS AND OPPORTUNITIES
Innovation to foster strong retail value growth for lip products
Digitalisation to gain weight in company strategies
Innovation focus on ingredients
DEODORANTS IN SWITZERLAND2024 DEVELOPMENTS
A long and hot summer boosts retail volume and value growth rates
The leading player continues to invest in its brands and the category
Supermarkets lead distribution with large selections and wide availability
PROSPECTS AND OPPORTUNITIES
Health and wellbeing factors to shape development in the forecast period
Intense competition may weaken brand loyalty
Innovation to cover formulations and packaging
DEPILATORIES IN SWITZERLAND2024 DEVELOPMENTS
Women's razors and blades shape development and drive growth in depilatories
Procter & Gamble Switzerland leads through innovation and high-quality offerings
Wide product offer, discounts and rewards lure consumers to department stores
PROSPECTS AND OPPORTUNITIES
Slow growth anticipated as threats remain
More natural formulations to gain prominence
Depilatories is set to see significant innovation
FRAGRANCES IN SWITZERLAND2024 DEVELOPMENTS
Premiumisation and unisex options spur fragrances
Chanel's luxury image wins over consumers
Beauty specialists leverage attractive shopping experience for fragrances
PROSPECTS AND OPPORTUNITIES
Premiumisation to shape development and demand
Growing attention to sustainability
Innovation to bring emotional and technological benefits
HAIR CARE IN SWITZERLAND2024 DEVELOPMENTS
Unit price rises and premiumisation push retail value sales
L'Oreal Suisse leads with a wide and trusted brand portfolio
Retail e-commerce makes gains but remains a small channel in hair care
PROSPECTS AND OPPORTUNITIES
Hair care to see development in a premium-facing direction
Strong price competition could weaken brand loyalty
Hair care is open to innovation
MEN'S GROOMING IN SWITZERLAND2024 DEVELOPMENTS
Premium fragrances appeal to image-conscious men
Procter & Gamble's Gillette remains a trusted and highly popular brand name
Beauty specialists increase brand and product ranges and space for men's grooming
PROSPECTS AND OPPORTUNITIES
More sophisticated demand to push retail value growth
Men's grooming to embrace modern marketing and sales tools
Natural and technology trends to coexist in men's grooming
ORAL CARE IN SWITZERLAND2024 DEVELOPMENTS
High awareness of the benefits of oral health stimulate retail volume and value growth
Colgate benefits from innovation to cater to an increasingly demanding consumer base
Wide choice and convenience support supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
Convenience and efficacy to boost use of electric toothbrushes
Key demographic trend to inform demand and positioning
Sustainability to drive innovation
SKIN CARE IN SWITZERLAND2024 DEVELOPMENTS
Push-pull effects on retail value sales
Strong investments from the leading players
Health and beauty specialists offer appealing shopping experiences for skin care consumers
PROSPECTS AND OPPORTUNITIES
Products in line with key trends to gain a competitive advantage
Natural positioning to enter the mainstream
Innovation and technology to gain weight in the forecast period
SUN CARE IN SWITZERLAND2024 DEVELOPMENTS
Heightened awareness of skin cancer risks spur the use of sun care products
L'Oreal Suisse leverages innovation, consumer trust and value for money positioning
Health and beauty specialists benefit from an expert image among consumers
PROSPECTS AND OPPORTUNITIES
Health, climate and mobility factors to shape sun care's performance
Skin care and sun care boundaries to continue to blur
Innovation to steer sun care away from chemicals
For more information about this report visit https://www.researchandmarkets.com/r/ge51hu
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