Azorte collaborates with Hot Wheels for apparel line
Reliance Retail 's youth focused apparel and lifestyle brand Azorte has collaborated with American media franchise Hot Wheels. The omni-channel label has launched a collection of graphic, streetwear inspired garments for men and women to connect with fans of the global franchise.
"From race tracks to your closet, Azorte x Hot Wheels is officially live," announced Azorte on Facebook, debuting the collection. "Not just a collectible, it's a statement. Hot Wheels collection is built for bold moves."
The clothing line focuses on graphic t-shirts, featuring classic Hot Wheels imagery such as flames, race cars, and race bikes. The cartoon style imagery and relaxed fit garments are tailored to Gen Z tastes and current trends in line with Azorte's brand positioning.
Reliance Retail launched Azorte online in 2022 then the business opened its first brick-and-mortar store in Bengaluru. Today, Azorte counts around 40 offline outlets, including its recent launch in Lucknow, and also retails on Reliance's multi-brand online platform Ajio.
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