28 Newer Beauty Products Reviewers Already Love
Clinique Pop Lip + Cheek Tinted Oil tailor-made for the lifelong fans of the TikTok-famous "universal" Black Honey lippie that sells out time and time again — this ~juicier~, luscious version gives a dewier finish perfect for the lips and cheeks and a tint that lasts, making it the ultimate in your "no makeup makeup" arsenal. It's basically as if Dior Lip Glow Oil, Benetint, and Clinique Black Honey had a baby.
Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
Eos Cashmere Vanilla Cashmere Whipped Oil Body Butter — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in a luxurious body butter form, and it's every bit as decadent as it sounds. Now you can spend all your self-care nights fully moisturized in a cloud of whipped vanilla, musk, and soft caramel.
A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment from the brand's "secret menu" so good that reviewers say it's better than Carmex for healing and better than Summer Fridays for quality. Lip care that also tastes like you're perpetually eating a s'more for less than $6?? My friends, life is good.
A collagen coating hair rinse that kicks ordinary conditioners to the curb — this mix of collagen, vitamin E, ceramide, and natural seed oils so thoroughly moisturizes, smooths, and strengthens hair that reviewers compare it to expensive salon brands. If you are dealing with frizziness or dryness, this might be your new holy grail!
Olay Super Serum Body Wash makes anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the spring sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
And Olay Super Cream with Sunscreen SPF 30, a luxury moisturizer (and another iteration of the iconic facial Super Serum!) engineered with niacinamide and collagen not just to protect your skin from the sun, but to help reduce dark spots and fine lines. This ultra-hydrating, lightweight cream also plays well with makeup and doesn't leave any kind of white cast.
Plus Mixsoon Bean SPF 50 Sunscreen with an ~airy~ texture, making this K-beauty staple perfect for anyone who loves a good SPF but hates the icky sticky feeling of it. This feather-light, hydrating sunscreen plays so well with makeup that it's about to become the primer of your ✨dreams✨.
"The Malibu Set" from beloved razor brand Billie, a set of disposable travel-friendly razors designed to ~float~ over a skin for a seamless, oh-so-gentle, and super close shave. They even come cushioned with aloe shave soap for extra skin protection and easier glide.
E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.)
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara in a new brown shade so you can have all the *vavoom* of thick, full lashes with that romantic ~softness~ of the more muted shade. Similar to the iconic black shade that made it famous, this mascara doesn't smudge, clump, or flake for alllll day wear, and washes easily to be extra gentle on lashes.
Supergoop! SPF 40 Unseen Sunscreen Stick poised to become the MVP of all your lil' purses and totes when you need protection on the go — this is designed with a seamlessly fast glide that *won't* mess with your makeup or leave any kind of white cast. A lot of parents mention in the reviews how easy it is to apply on kids' faces, too!
PLUS an SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF.
Maybelline Super Stay Teddy Lip Tint gives you an oh-so-pillowy matte pout that refuses! to! quit! no matter what you throw at it during the day. Reviewers mention that this is a great "everyday" matte, giving a velvety, well-pigmented look without being too dramatic.
Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity.
Sol de Janeiro Delicia Drench Shower Oil thrills and delights with its "oil to foam" blend, which lathers like a body wash and leaves your skin feeling silky smooth and nourished. If you haven't already tried Cheirosa 59 body mist, the cult-fave blend of vanilla orchid, sugared violet, and sandalwood this shower oil is based on, you are in for one luxurious treat!
Cosrx Advanced Snail Mucin Glass Glow Hydrogel Face Masks, the overnight face mask version of the internet's wildly beloved hydration serum, Snail Mucin Essence. This mask visibly absorbs within a few hours to become transparent over your skin, packing it with 25% snail secretion filtrate, hyaluronic acid, and niacinamide for a deeeeep hydration that visibly plumps and brightens your complexion to give it that "glass skin" effect.
The Ordinary Soothing & Barrier Support Serum for anyone whose skin occasionally goes 🔥 when its barrier has been compromised. This blend of niacinamide, vitamin B12, and lipids helps to soothe and hydrate irritated skin to reduce the redness and restore your skin's happy glow.
Tree Hut Vanilla Hand Wash infused with hyaluronic acid and ceramides to help hydrate and restore skin health so your hands can be super clean *and* super nourished. Now all you have to do is prepare to have the link to this handy whenever guests come over and are like, "WHERE DID YOU GET THIS DELECTABLE SOAP??"
Medicube Deep Vitamin C Golden Capsule Face Moisturizer for a K-beauty staple that's almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping oxidize, brighten, and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin's radiance after the first use!
Touchland Body & Hair Mist in Peachy Lychee — yes, plot twist, the iconic brand responsible for your favorite hydrating hand sanitizers just released a "Power Essence" line of straight-up decadent smells, and this one is top tier. It is soft, sweet, and delicious at the same time, and so well-balanced and alluring that I'm like, girl, please. Stop sniffing yourself in public.
Maybelline Superfluff Volumizing Brow Mousse so your brows can get all the ~~vavoom~~ they deserve. This easy-to-use, buildable brow applicator lightly fluffs and tames brows to give them a fuller, softer appearance, giving them that laminated look without the expensive treatment.
An Italian Bergamot Body Bar from Cremo, aka the brand that went TikTok viral for its $10 Baccarat Rouge 540-inspired body wash (I am, in fact, a VERY large fan). This luxury body soap is so richly-layered, deeply hydrating, and gives such a satisfying lather that OOPS, you won't want use another version ever again.
Essence's Drop of Sunshine Bronzing Drops, aka the more affordable version of the beloved $39 Drunk Elephant version. This buildable, hydrating formula is an easy way to add a ~sunkissed touch~ your beauty routine without breaking the bank (or compromising your skin!).
Glossier's Futuredew Solid as the perfect ✨finishing touch✨ to any makeup look, designed to add a morning glow to high points on your face, like cheekbones, the bridge of your nose, and your brow bone. This is subtler than a typical sparkling highlighter, so it genuinely looks like a glow that comes from ~within~.
Byoma Phyto-Mucin Glow Serum gives you a "glass skin"–worthy, plant-based alternative to snail mucin serum with all of the same plumping, hydrating benefits that strengthen your skin barrier and amp up your ~glow~. If you have ultra-sensitive skin, this base layer might just be your new hydration holy grail!
Lip Smacker Rolly Lip Gloss so cooling, so silky smooth, and so darn nostalgic that you'll want to try one in every fruity flavor — just don't come crying to me when you accidentally fall into a time machine and wake up in a Backstreet Boys video.
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57 Name Brand Alternatives With Grin-Earning Prices
Steve Madden jelly sandals because while Mary Kate and Ashley Olsen may be stylish icons, the price of their jelly flats from The Row is simply "excuse me???" level expensive. These look just the same, feel comfortable, and will make you look like you shop at the end-all, be-all of quiet luxury stores. And some Nortiv 8 walking shoes that not only look almost identical to Hokas, but they feel just as comfy, too — and they cost a lot less. You can still rock a trendy look with amazing color combos without chipping away at your bank account. We love! A tinted lip balm to fool everyone in your life into thinking that you bought Clinique's cult-fave "Almost-Lipstick" in Black Honey, but ya didn't. It has the same sleek packaging, buildable tint, glossiness, and a your-lips-but-better finish. Some reviewers even call it a one-to-one swap, meaning it's giving high-end without the high price. Gold Bond's firming neck and chest cream that'll help tighten skin and reduce the appearance of wrinkles — *and* not strip your skin of moisture thanks to the hyaluronic acid. Reviewers are left floored with the results because it's actually affordable and better than the "expensive" brands they've shelled out for. A ribbed button-up tank aka the half-priced version that's lowkey putting Abercrombie to shame. Now you can get two new tops for your wardrobe (instead of just one) and pick from the variety of colorful and neutral tones they offer. Perhaps a bold color for a Friday night on the town and a neutral for an important interview coming up. A cutesy juice glass for the same cutesy vibes of Anthro's juice glasses, but they're just a smidge cheaper. (Four dollars to be exact, but we'll take the savings where we can get 'em!) Buy this cute glassware instead and save your extra cash for the daily Diet Coke you can't live without. A tennis skirt that'll ~serve up~ Lululemon vibes without your eyes bulging out of your head after checking your credit card statement. Because what do you MEAN a skirt costs $78 — no thanks. These have built-in shorts and a secret inner pocket just like the Lululemon Align skirt, meaning you can have your phone on you without clutching it the entire day. A Sol de Janeiro fragrance mist in scent Cheirosa '68 so you can smell like you've spritzed on Baccarat Rouge 540 for so much less (according to reviewers). Let its light notes of jasmine, hibiscus, and sun musk transport you into a lush garden by the sea before your daily grind starts. Or if you prefer something more ~tropical~, a Creamy Coconut fragrance rollerball that'll put you in the same trance a Sol de Janeiro fragrance does — just with 15 more dollars in your pocket. The clean, rich scent of vanilla and raw sugar will have you smelling sweeter than the outside of an ice cream shop on a warm summer night. A reversible quilted throw blanket so you can add a touch of Anthropologie vibes to your bedroom without dropping a lot in the process. It'll add a fun pop of color and make you *that* much more cozy when you snuggle underneath the sheets at night. Essence's Drop of Sunshine Bronzing Drops for sun-kissed skin that requires you to spend no time in the sun — much like Drunk Elephant's bronzing drops (but these are much more affordable!). It's hydrating, buildable, *and* can even be blended in with your sunscreen or foundation for a boosted bronzey glow. A spaghetti strap athletic dress to free yourself of hot, stuffy clothing so your skin can breathe this sweat-inducing heat. It has built-in shorts and pockets so you can walk around in windy conditions while also keeping your hands free. Reviewers say it's similar to a very popular brand that's quite expensive. A pair of pilot shield sunglasses if Bottega Veneta is your dream designer brand, but their ungodly prices are not... 'cause same. They look super similar to the $699 name brand version, but this version from Amazon costs about $684 less (yep, only $15 👏). Now that's a charge our card won't mind pending. Or, if you're in the market for a different pair of Bottega-inspired sunnies, a pair of oversize square sunglasses that'll make you look so stylish and expensive, you should be sitting courtside at a Knicks game. You'll feel like you hacked the game of life because you can stock up on the expensive-looking style in any color you want without breaking the bank. Another bonus is that they have polarized lenses with UV protection! A CZ tennis bracelet so you can have some new wrist candy that stays in good condition after repeated wears *and* (most importantly) sparkles. ✨ If you checked out the Swarovski version and are even a little bit unsure about swiping your card, trying this one out first is the way to go. Think of it as a cheap test drive! Or, if you want a full set, a set of three golden bracelets to serve up serious Cartier vibes without the whole "let me drain my bank account on a singular bracelet" nonsense. A citrusy Element Brooklyn handsoap that'll quickly replace your expensive habit of shelling out for Aesop's Resurrection Hand Wash. This one has the same top notes of orange, cedarwood, and rosemary, butttt you get double the amount of soap and pay about half the price — a true win-win-WIN. A long-lasting E.l.f. Lash Xtndr Tubing Mascara formulated with jojoba seed oil to condition lashes, all while providing *dramatic* length. Reviewers say OUTPERFORMS pricier versions like Benefit, Thrive, and Blinc because it doesn't clump or flake *and* it stays in place all day without being hard to remove. Good Molecules Pineapple Exfoliating Powder to help make your skin smoother, softer, brighter, and feel as fresh as a daisy. The blend of natural starches, 1% calmamine powder, and various fruit extracts is gentle on skin yet effective at clearing dark spots. Reviewers like to compare this to the pricier Dermalogica version, saying it feels the same and provides high-end results for a fraction of the price. Plus, Good Molecules Yerba Mate Wake Up Eye Gel infused with caffeine to help reduce eye puffiness, yerba mate to brighten skin, and three types (!!) of hyaluronic acid to help plump and firm. It'll be like the espresso shot your under-eyes are in need of when you wake up tired and a little peeved at your alarm clock. Many reviewers say this surpasses their pricier under-eye products! Some pointed-toe flats that are capable of getting cleaned by your washing machine, so when they inevitably get a little smelly, you can pop 'em in the wash for a little refresh. They're not only extremely comfy (thanks to the memory foam insole), but they *also* look just like Rothy's and Vivaia's version — which is more expensive, btw. The heel is also designed not to give you blisters, so you can actually wear these without hobbling in pain by the end of the day. A beaded shoulder bag that'll seriously stun everyone when you head out to grab a dirty martini, brunch, or go back to the grocery store for that one thing you swore you wouldn't forget. Not only is the beading intricate, but it looks just like Staud's version that runs you a lotttt more. You could even get two and still not spend as much as you would on the name-brand version... ideas, ideas... 🤔 A set of wrist and ankle weights so you can work out with a little extra challenge. They'll add 2, 4, or 6 pounds to your arms and legs as you walk, do pilates, or sweat profusely in hot yoga. You'll feel a little extra burn as you do your thing, but your bank account won't. These are just like the famous Bala Bangles, but they're half the price and do the exact same thing. Mise En Scene Perfect Serum because it gives the $46 Gisou hair oil a run for its money — and there's no splurging money involved. It'll deeply nourish and hydrate damaged hair thanks to a combination of camelia, jojoba, and olive oils. Your locks will look silkier, feel softer, and smell amazing! Sliick Ingrown Rescue Solution that helps zap ingrowns and calms the redness, bumps, and flare-ups that come with shaving or waxing. Basically, its like Tend Skin's cooler, cheaper cousin — same results, over $10 less. Oxo's new, compact Cold Brew Rapid Brewer because it requires NO ELECTRICITY — and works a lot like the cult-fave AeroPress. So yes, you can take your caffeine ritual on the road. Just add your favorite grounds, tamp 'em down, fill the basket with hot or cold water, and pump your way to a fresh brew. Whether you're at your kid's soccer game, road tripping, or just embracing a lazy Sunday, you're never more than a few steps away from a delicious cup of coffee. Self-Tanner so you can get a sun-kissed glow that looks so good, people will think your tan came STRAIGHT from Aruba — even though it came from this mousse. If you're a St. Tropez loyalist, you may want to rethink because reviewers who tried both prefer this one. It leaves *no* horrible scent (aka you won't smell like a wet dog) and it takes just one hour to develop an even (!!) tan. A multipurpose, minimalist tote bag if you dream of sporting a Longchamp bag, but require a more reasonable price tag. Well now, you don't have to dream! This looks exactly the same and can fit your laptop, planner, makeup essentials, and more. You'll probably gasp when you realize this folds up into a triangle *just* like the Longchamp Le Pilage bag. A cherry bag charm for such spot-on Coach vibes that people will just assume that it is. If you want a bag charm (that isn't a Labubu), this is the perfect one to add a bit of sophistication to your favorite bag! An adorable two-piece pajama set that is the exact same pattern as the iconic (and expensive) Roller Rabbit pajamas that run you a steep $128. They're very soft and the perfect thing to throw on when you want to feel extra cozy in bed. An Elizavecca hair treatment for damaged hair from hot styling tools or over-processing from harsh treatments like bleach. Reviewers say it helps their hair feel stronger, softer, and less tangled, with an immediate difference. One person even went as far as to say that it's "Better than Olaplex." 😱 A long-sleeve bodysuit if you're looking for a Skims lookalike that's breathable, not see-through, *and* cheap. Good news: you found exactly that. One reviewer went as far as to say that this alternative looks the *EXACT* same as the OG when side by side. 👀 And, while we're at it, a spandex-blend slip maxi dress that also looks similar to Skims and feels buttery soft, just like the original version. Now you can wear a comfy, floor-length dress and *not* feel like you're a restricted sardine trying to move through the world. You'll stun everyone, but your bank account, of course, it's cheap! A pair of wireless over-the-ear headphones with the same sleek, shiny shell design of AirPods Max. These have pretty decent noise cancellation, a built-in mic to answer calls, and according to reviewers, they feel super comfy on your ears thanks to the extra padding. For only 20 bucks, they're a much safer (and wallet-friendly) purchase if you're unsure about Apple's headphones — they are over $500, after all... Catrice's Magic Shaper Face Cream Palette featuring a blush, bronzer, *and* highlighter so you can hit most of your makeup steps from just one place. It's very similar to the $88 Makeup Forever palette, but this one is a full $80 cheaper, meaning you can still have a flawless beat and some spending cash for the other steps of your makeup routine. The formulas are designed to be lightweight, silky smooth, and easy to blend. A baroque-inspired mirror if you've had your eyes on the Anthropologie version for quite some time, but can't justify spending $528 on it (which is very reasonable, btw). This one costs hundreds less and will still spruce up your living room, entryway, or bedroom. You can hang it up or lean it on a sturdy surface — but either way, your home is gonna look fancy as hell. A set of square-shaped stemmed wineglasses, because sipping something out of nice glassware will elevate any type of beverage — and yes, that even goes for twist-off white wine that costs $14. Just imagine swirling around your beverage and sipping like you're a rich aunt on a wine tour in Napa. If you think these look like they came straight out of Crate & Barrel (good eye!) reviewers are sayin' the they love the price tag of these much more. E.l.f. Halo Glow Liquid Filter that'll make your skin glow, help blur the appearance of pores, and add a dash of moisture to your skin — just like Charlotte Tilbury's Flawless Filter — except this has a better price tag. It leaves a soft, dewy finish that you can sport on its own, under makeup, or as a highlighter on top! A faux-leather bag if Polène's Cyme bag caught your eye, but the $500 price tag made you say, "Maybe another time." Well, this one is a fraction of the price of the OG, and it looks just as gorgeous. People might just assume it's the real one. 👀 The Hanes Ultimate crew socks because who wants to drop bank on good quality socks?! No thanks. 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A long-sleeve sequin dress because it's absolutely gorgeous, aaand it looks just like the one Hailey Bieber wore on the Tonight Show with Jimmy Fallon. 👀 While she went for the $765 16Arlington version, you can snag this one for under $100 and still look just as worthy for a Vogue cover. A pair of retro-style oval sunglasses if you want to wear a signature Miu Miu sunglass style without paying designer prices. These petite, trendy frames are giving "celebrity in hiding" energy, complete with UV protection and a lightweight feel. You may catch yourself wearing these at any chance you get when it's sunny out (you've been warned). A multipurpose blush stick for your cheeks, lips, and eyes with a creamy texture that blends like a dream and stays put throughout the day. It's a dead ringer for high-end sticks (like Pixi Beauty's version), but it costs SO much less. Toss it in your bag, swipe it on when needed, and you're done! A pair of satin block-heeled dress shoes that'll give the same glitzy look as Loeffler Randall heels, but you'll save close to two Benjamin Franklins (and I'll always prefer to keep an extra $200 in my wallet). They're cute and super comfortable, with one reviewer saying they wore them all night dancing and didn't get a single blister. A velvet V-neck maxi dress with a similar look and fabric to Jenny Yoo's $310 "Issa" dress, so you can still look fabulous for an upcoming wedding and not spend a soul-crushing amount of money. It's so fashionable, you'll also want to wear it to any black tie and business formal events you have in the future. Slip-on mules for an easy out-the-door shoe that's still timeless and elegant. Wear this for work, dinner with friends, or even on quick errands — one reviewer says they feel like "walking around in soft slippers!" These are also similar to (and way cheaper than) Madewell's Gemma mules. A pair of comfy platform slippers so you can channel your inner Bella Hadid (IYKYK), but save the extra money you would've spent on the name brand for the iced coffee and pastry you'll get while wearing these. They're super stylish, trendy, and will easily fool anyone into thinking you're wearing the Ugg Tazz version. Cushionaire slides if you love the stylish look of Birkenstocks on warm days. Nearly 2,000 reviewers compare these to the name brand, with some noting that these are more comfortable, good quality, and have no break-in period. E.l.f.'s Holy Hydration! Thirst Burst Drops reviewers say are a great alternative to the pricier Watermelon Dew Drops from Glow Recipe. They're designed to hydrate, help your skin all glowy, and either be used as a step in your skincare routine *or* a primer for your foundation or concealer. A plated ring that looks so much like a Cartier Love Ring, people will think you dropped BANDS for it. You'll undoubtedly get compliments on your bling, so in the words of Mel Robbins — let them. ☺️ Dossier's "Ambery Vanilla" perfume, which is inspired by YSL Black Opium, so you get the experience of wearing a luxury scent without dropping $95. It's designed to last for up to eight hours *and* smell like a wonderful blend of mandarin, jasmine, orange blossom, and vanilla. A Briotech spray with hypochlorous acid, an antibacterial ingredient that can help reduce inflammation, redness, and irritation. Spritz this on your face as needed (like after a workout!) to help target acne-causing bacteria and soothe skin. Reviewers compare this to the Tower 28 SOS Spray, which is pricier (and has the same key ingredient)! A mid-weight sweatpant if you're deep in your Aritzia era, but it's taking a toll on your bank account — so fair, bestie. These feel just as comfy and cost much less than Aritzia's version, so you can still be all cute and cozy as you watch The Summer I Turned Pretty in them. A half-zip pullover sweatshirt that looks straight out of Lululemon, but it's actually straight off of Mr. Bezos' website. Lulu scuba hoodies are so pricey that it's kinda absurd to be paying over $100 for one. This option is still comfy and soft with a relaxed fit, so you can lounge around the house or trek through errands in total coziness.



