28 Newer Beauty Products Reviewers Already Love
Laneige's Neo Blurring Powder absorbs oil and blurs pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy. ✨
Clinique Pop Lip + Cheek Tinted Oil tailor-made for the lifelong fans of the TikTok-famous "universal" Black Honey lippie that sells out time and time again — this ~juicier~, luscious version gives a dewier finish perfect for the lips and cheeks and a tint that lasts, making it the ultimate in your "no makeup makeup" arsenal. It's basically as if Dior Lip Glow Oil, Benetint, and Clinique Black Honey had a baby.
Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
Eos Cashmere Vanilla Cashmere Whipped Oil Body Butter — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in a luxurious body butter form, and it's every bit as decadent as it sounds. Now you can spend all your self-care nights fully moisturized in a cloud of whipped vanilla, musk, and soft caramel.
A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment from the brand's "secret menu" so good that reviewers say it's better than Carmex for healing and better than Summer Fridays for quality. Lip care that also tastes like you're perpetually eating a s'more for less than $6?? My friends, life is good.
A collagen coating hair rinse that kicks ordinary conditioners to the curb — this mix of collagen, vitamin E, ceramide, and natural seed oils so thoroughly moisturizes, smooths, and strengthens hair that reviewers compare it to expensive salon brands. If you are dealing with frizziness or dryness, this might be your new holy grail!
Olay Super Serum Body Wash makes anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the spring sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
And Olay Super Cream with Sunscreen SPF 30, a luxury moisturizer (and another iteration of the iconic facial Super Serum!) engineered with niacinamide and collagen not just to protect your skin from the sun, but to help reduce dark spots and fine lines. This ultra-hydrating, lightweight cream also plays well with makeup and doesn't leave any kind of white cast.
Plus Mixsoon Bean SPF 50 Sunscreen with an ~airy~ texture, making this K-beauty staple perfect for anyone who loves a good SPF but hates the icky sticky feeling of it. This feather-light, hydrating sunscreen plays so well with makeup that it's about to become the primer of your ✨dreams✨.
"The Malibu Set" from beloved razor brand Billie, a set of disposable travel-friendly razors designed to ~float~ over a skin for a seamless, oh-so-gentle, and super close shave. They even come cushioned with aloe shave soap for extra skin protection and easier glide.
E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.)
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara in a new brown shade so you can have all the *vavoom* of thick, full lashes with that romantic ~softness~ of the more muted shade. Similar to the iconic black shade that made it famous, this mascara doesn't smudge, clump, or flake for alllll day wear, and washes easily to be extra gentle on lashes.
Supergoop! SPF 40 Unseen Sunscreen Stick poised to become the MVP of all your lil' purses and totes when you need protection on the go — this is designed with a seamlessly fast glide that *won't* mess with your makeup or leave any kind of white cast. A lot of parents mention in the reviews how easy it is to apply on kids' faces, too!
PLUS an SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF.
Maybelline Super Stay Teddy Lip Tint gives you an oh-so-pillowy matte pout that refuses! to! quit! no matter what you throw at it during the day. Reviewers mention that this is a great "everyday" matte, giving a velvety, well-pigmented look without being too dramatic.
Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity.
Sol de Janeiro Delicia Drench Shower Oil thrills and delights with its "oil to foam" blend, which lathers like a body wash and leaves your skin feeling silky smooth and nourished. If you haven't already tried Cheirosa 59 body mist, the cult-fave blend of vanilla orchid, sugared violet, and sandalwood this shower oil is based on, you are in for one luxurious treat!
Cosrx Advanced Snail Mucin Glass Glow Hydrogel Face Masks, the overnight face mask version of the internet's wildly beloved hydration serum, Snail Mucin Essence. This mask visibly absorbs within a few hours to become transparent over your skin, packing it with 25% snail secretion filtrate, hyaluronic acid, and niacinamide for a deeeeep hydration that visibly plumps and brightens your complexion to give it that "glass skin" effect.
The Ordinary Soothing & Barrier Support Serum for anyone whose skin occasionally goes 🔥 when its barrier has been compromised. This blend of niacinamide, vitamin B12, and lipids helps to soothe and hydrate irritated skin to reduce the redness and restore your skin's happy glow.
Tree Hut Vanilla Hand Wash infused with hyaluronic acid and ceramides to help hydrate and restore skin health so your hands can be super clean *and* super nourished. Now all you have to do is prepare to have the link to this handy whenever guests come over and are like, "WHERE DID YOU GET THIS DELECTABLE SOAP??"
Medicube Deep Vitamin C Golden Capsule Face Moisturizer for a K-beauty staple that's almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping oxidize, brighten, and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin's radiance after the first use!
Touchland Body & Hair Mist in Peachy Lychee — yes, plot twist, the iconic brand responsible for your favorite hydrating hand sanitizers just released a "Power Essence" line of straight-up decadent smells, and this one is top tier. It is soft, sweet, and delicious at the same time, and so well-balanced and alluring that I'm like, girl, please. Stop sniffing yourself in public.
Maybelline Superfluff Volumizing Brow Mousse so your brows can get all the ~~vavoom~~ they deserve. This easy-to-use, buildable brow applicator lightly fluffs and tames brows to give them a fuller, softer appearance, giving them that laminated look without the expensive treatment.
An Italian Bergamot Body Bar from Cremo, aka the brand that went TikTok viral for its $10 Baccarat Rouge 540-inspired body wash (I am, in fact, a VERY large fan). This luxury body soap is so richly-layered, deeply hydrating, and gives such a satisfying lather that OOPS, you won't want use another version ever again.
Essence's Drop of Sunshine Bronzing Drops, aka the more affordable version of the beloved $39 Drunk Elephant version. This buildable, hydrating formula is an easy way to add a ~sunkissed touch~ your beauty routine without breaking the bank (or compromising your skin!).
Glossier's Futuredew Solid as the perfect ✨finishing touch✨ to any makeup look, designed to add a morning glow to high points on your face, like cheekbones, the bridge of your nose, and your brow bone. This is subtler than a typical sparkling highlighter, so it genuinely looks like a glow that comes from ~within~.
Byoma Phyto-Mucin Glow Serum gives you a "glass skin"–worthy, plant-based alternative to snail mucin serum with all of the same plumping, hydrating benefits that strengthen your skin barrier and amp up your ~glow~. If you have ultra-sensitive skin, this base layer might just be your new hydration holy grail!
Lip Smacker Rolly Lip Gloss so cooling, so silky smooth, and so darn nostalgic that you'll want to try one in every fruity flavor — just don't come crying to me when you accidentally fall into a time machine and wake up in a Backstreet Boys video.
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