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US Banks Ramp up AI Use

US Banks Ramp up AI Use

Bloomberg15-05-2025

The Pulse with Francine Lacqua
JP Morgan has joined other US banks in ramping up its use of artificial intelligence as the technology transforms the way millions of people do their jobs. Teresa Heitsenrether, Chief Data & Analytics Officer at JP Morgan, spoke to Bloomberg's Francine Lacqua on what this means for the banking sector. (Source: Bloomberg)

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Xi Plays Long Game on US-China Trade as Trump Seeks Quick Wins
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Xi Plays Long Game on US-China Trade as Trump Seeks Quick Wins

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time26 minutes ago

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(Bloomberg) — Polly Pocket may one day be your digital assistant. Shuttered NY College Has Alumni Fighting Over Its Future Trump's Military Parade Has Washington Bracing for Tanks and Weaponry NYC Renters Brace for Price Hikes After Broker-Fee Ban NY Long Island Rail Service Resumes After Grand Central Fire Do World's Fairs Still Matter? Mattel Inc. (MAT), the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI ( to use its artificial intelligence tools to design and in some cases power toys and other products ​based on its collaboration is at an early stage, and its first release won't be announced until later this year, Brad Lightcap, OpenAI's chief operating officer, and Josh Silverman, Mattel's chief franchise officer, said in a joint interview. The technology could ultimately result in the creation of digital assistants based on Mattel characters, or be used to make toys and games like the Magic 8 Ball or Uno even more interactive. 'We plan to announce something towards the tail end of this year, and it's really across the spectrum of physical products and some experiences,' Silverman said, declining to comment further on the first product. 'Leveraging this incredible technology is going to allow us to really reimagine the future of play.'Mattel isn't licensing its intellectual property to OpenAI as part of the deal, Silverman said, and remains in full control of the products being created. Introductory talks between the two companies began late last year, he said. Mattel Chief Executive Officer Ynon Kreiz has been looking to evolve the company from just a toy manufacturer into a producer of films, TV shows and mobile games based on its popular characters. OpenAI, meanwhile, has been courting companies with valuable intellectual property to aid them in developing new products based on iconic brands. 'The idea exploration phase of creative design for companies like Mattel and many others, that's a critical part of the workflow,' Lightcap said. 'As we think about how AI builds tools that extend that capability, I think we're very lucky to have partners like Mattel that we can work with to better understand that problem.' On Tuesday, OpenAI released its newest model — o3-pro — which can analyze files, search online and complete other tasks that made it score especially well with reviewers on 'comprehensiveness, instruction-following and accuracy,' the company said. OpenAI held meetings in Los Angeles with Hollywood studios, media executives and talent agencies last year to form partnerships in the entertainment industry and encourage filmmakers to integrate its new AI video generator into their work. In the meetings, led by Lightcap, The company demonstrated the capabilities of Sora, a service that at the time generated realistic-looking videos up to about a minute in length based on text prompts from users. OpenAI has not struck any deals with movie studios yet because it still has to establish a 'level of trust' with Hollywood, Lightcap said in May at a Wall Street Journal conference in New York. American Mid: Hampton Inn's Good-Enough Formula for World Domination New Grads Join Worst Entry-Level Job Market in Years The Spying Scandal Rocking the World of HR Software US Tariffs Threaten to Derail Vietnam's Historic Industrial Boom The SEC Pinned Its Hack on a Few Hapless Day Traders. The Full Story Is Far More Troubling ©2025 Bloomberg L.P. By subscribing, you are agreeing to Yahoo's Terms and Privacy Policy Sign in to access your portfolio

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