La Petite Maison Unveils New Cocktail Menu Inspired By The French Riviera

Forbes

15-05-2025

A visit to any La Petite Maison restaurant immediately transports you to the South of France. Tables are decorated with lemons, tomatoes and olive oil, and the menu is filled with signature French favorites like escargot. The spot is known for its signature Tomatini cocktail, a sweeter rendition of the Blood Mary. However, LPM just unveiled a whole slew of French Riviera inspired cocktails through its innovative new menu, Déjà Vu.
Déjà Vu is a love letter to the South of France, highlighting icons like Brigitte Bardot and Grace Kelly, who turned the Côte d'Azur into what it is today. It resembles a glossy vintage French editorial magazine, highlighting the nostalgia of the 50s to 90s within the South of France. To create the magazine, the LPM team gathered information on all that was happening in this era and used it as inspiration for the menu. Every cocktail on the menu reflects a memory or musing from the Riviera and has a link to what was happening back in the day in France.
'As a brand deeply rooted in the culture of the South of France, we wanted to create a menu that not only celebrated our heritage but felt like a product of that place and time,' explains Tibor Krascsenics, La Petite Maison's global beverage director in an interview with Forbes. 'The idea of presenting the menu as a vintage magazine allowed us to capture the charm of a beachside afternoon in Antibes or a café terrace in Saint-Tropez, thumbing through old editorials, horoscopes and crossword puzzles. It's a way of storytelling that mirrors the way people linger, connect and celebrate life in the Riviera.'
From conception to now, the menu took the team nearly a year to create. 'Our new menu is a natural transition—moving from the dreamlike elegance of the Belle Époque into the sun-soaked glamour of the French Riviera's Golden Era,' he says. 'We're shifting the mood, dialing up the vibrancy and inviting guests to experience the spirit of the Riviera through bold, refreshing cocktails and a new rhythm of storytelling.'
As the latest evolution of LPM's cocktail menu, you can expect to find drinks like the Birkin, a twist on the Americano with an orange hued color that plays ode to the original Hermes Birkin and is served with a custom French silk scarf of the stem and crocodile-patterned ice, or Soleil, a sunny twist on the Gin and Tonic taking inspiration from the iconic Soleil fragrance from Fragonard. The cocktail is made with a special 44°N Gin that was made in collaboration with LPM and is served in a bespoke soda bottle alongside a sample of the perfume. Other notable cocktails include Douliou Douliou, a take on the Pina Colada that is based on a famous St. Tropez song, or Mr. Monaco, a champagne cocktail in honor of Graham 'Mr. Monaco' Hill's world record for the most victories at the Monaco Formula 1.
The new menu also brings mirroring non-alcoholic options to ensure that every guest feels welcome. 'We wanted to introduce a mirrored menu so that every guest could be a part of our mixology,' says Krascsenics. 'The approach to this new menu is unique - something that only belongs to us, and will hopefully inspire not only our guests, but our industry peers and team members as well.'
For now, Déjà Vu will only be available at the Dubai LPM location. However, over the next few months, it will be rolled out at all LPM locations around the world.