
4th Of July Mattress Sales: Save Up To 60% On Our Sleep Editors' Favorite Beds
We rounded up all of the best 4th Of July mattress sales from editor-loved brands like Nectar, Helix ... More and more. ILLUSTRATION: FORBES / PHOTOS: RETAILER.
Whether you're looking for a simple mattress to furnish a guest room or a luxurious pillow top design for yourself, these 4th of July mattress sales will help you score your ideal sleep setup for less. We've rounded up the top sales by retailer and outlined the best deals on a variety of sleep expert-approved beds, including models featured in our extensive library of mattress-buying guides. Best Mattress Overall: Helix Midnight Luxe: Now $1,751, Was $2,399 (27% Off With Code FORBES27 )
Helix Midnight Luxe: Now $1,751, Was $2,399 (27% Off With Code ) Best Mattress For Pressure Relief: DreamCloud Premier Rest Hybrid (Queen): Now $1,499, Was $2,431 (38% Off)
DreamCloud Premier Rest Hybrid (Queen): Now $1,499, Was $2,431 (38% Off) Best Mattress For Guest Rooms Overall: Leesa Studio (Queen): Now $559, Was $799 (30% Off)
Leesa Studio (Queen): Now $559, Was $799 (30% Off) Best Memory Foam Mattress: Nectar Premier (Queen): Now $949, Was $2,249 (58% Off)
Nectar Premier (Queen): Now $949, Was $2,249 (58% Off) Best Budget Firm Mattress: Siena Memory Foam (Queen): Now $359, Was $769 (50% Off)
Siena Memory Foam (Queen): Now $359, Was $769 (50% Off) Best Cooling Innerspring Mattress: Leesa Legend Chill Hybrid (Queen): Now $2,059, Was $2,949 (30% Off)
Leesa Legend Chill Hybrid (Queen): Now $2,059, Was $2,949 (30% Off) Best Mattress For Heavy Side Sleepers: Nolah Evolution Comfort+ (Queen): Now $1,749, Was $2,499 (30% Off)
Nolah Evolution Comfort+ (Queen): Now $1,749, Was $2,499 (30% Off) Best Hybrid Mattress For Couples: Bear Elite Hybrid (Queen): Now $1,578, Was $2,427 (35% Off)
Bear Elite Hybrid (Queen): Now $1,578, Was $2,427 (35% Off) Best Innerspring Mattress With A Pillow Top: The WinkBed (Queen): Nw $1,499, Was $1,799 (17% Off)
The WinkBed (Queen): Nw $1,499, Was $1,799 (17% Off) Best Firm Cooling Mattress: Tempur-Pedic Tempur-LuxeBreeze (Queen): Now $5,099, Was $5,599 (9% Off)
Tempur-Pedic Tempur-LuxeBreeze (Queen): Now $5,099, Was $5,599 (9% Off) Best Innerspring Mattress Overall: Saatva Classic (Queen): Now $1,699, Was $2,099 (19% Off)
Saatva Classic (Queen): Now $1,699, Was $2,099 (19% Off) Best Affordable Innerspring Mattress: Brooklyn Bedding Signature Hybrid (Queen): Now $932, Was $1,332 (30% Off)
If you're a side sleeper or back sleeper looking for pressure relief, a memory foam mattress is the way to go. The material is also a good option for couples, since motion isolation makes it easier to ignore your partner's movements throughout the night. Here are some of our favorite models that are on sale right now.
The crowd-pleasing Nectar Premier will satisfy a variety of sleepers, and we speak from experience after extensively testing this bed (see our Nectar Premier review). The memory foam contours around your shoulders and hips for deep pressure relief. It's also a bit more responsive than some classic memory foam models: "The foam takes a few moments to bounce back to normal, so it does make you work a little harder to switch, but it's not enough to disturb you at night,' says one tester. The bed sleeps a bit warm, so our editors recommend upgrading to the hybrid model if you're an especially hot sleeper.
More Deal Information: This mattress has been updated and seen a price increase since 2024. Although the original model was priced at $1,499, the overall discount appears larger due to the price increase.
Our editors' pick for the best firm cooling mattress, the Tempur-LuxeBreeze is an excellent option for hot sleepers seeking a more supportive bed. When we tried it ourselves, it offered impressive motion isolation and temperature regulation. Plus, it comes in three firmness levels, including a medium hybrid design. The brand also offers free delivery and a 10-year warranty.
More Deal Information: Although the percentage off is a bit lackluster, this $500 discount matches the one we saw over the holiday weekend in 2024.
A great option for back and stomach sleepers, this memory foam design is firm enough to keep your spine in alignment but soft enough to relieve pressure on the knees and hips. Testers described the model as dense, firm and lifted, and also rated it highly for motion isolation.
More Deal Information: Both the sale price and original price of this mattress have decreased since last July. Over the 2024 holiday weekend, the Siena was on sale for $399 from $799.
If you're furnishing a spare room, we love the Leesa Studio mattress. Named our best overall mattress for guest rooms, it's extremely affordable but doesn't skimp on features, offering three cozy layers including a breathable cover to help prevent overheating. Our tester found the bed to be slightly softer than Leesa claims, but added that this discrepancy 'makes it suitable for just about any sleeping position.'
More Deal Information: This price matches what we saw last July 4, so it's likely the lowest you'll find this holiday.
If you prefer an ultra-plush design, the Amerisleep AS5 is our top pick for the best soft memory foam mattress. It features pressure-relieving memory foam that's ideal for side sleepers, combo sleepers and heavier individuals. Thanks to its durable material, it won't sag or sink over time. Our testers noted that it feels cool-to-the-touch and gently contours to the shape of your body, offering a relaxing and comfortable feel.
More Deal Information: Amerisleep often offers $600 discounts during holiday weekends—this price matches what we saw during Memorial Day.
This mattress features Tuft & Needle's Flex, Adaptive and Release foam materials, which contour your body while you sleep and relieve pressure throughout the night. It's our top budget pick in our best memory foam mattresses story, offering a light bounce that supports you without letting you sink.
More Deal Information: Tuft & Needle typically offers 20% discounts during holiday weekends, but select mattresses can have a slightly higher markdown.
If you're looking for a bit more support or breathability, a hybrid bed is a good option. They're typically recommended for hot sleepers and those who suffer from back or joint pain. Here are some discounts on the hybrid mattresses our sleep editors recommend.
Our pick for the best mattress of 2025 overall, the Helix Midnight Luxe has a pillow-top design that accommodates a variety of sleepers. The bed has a 'just right' feel that's soft and cradling without the sinking sensation you sometimes get from memory foam. One tester called it 'the perfect mix of support and comfort.'
More Deal Information: Helix offered a 30% discount in 2024, but it has yet to surpass 27% off in 2025, even over mattress-centric Memorial Day weekend sales. The original price of the mattress has also increased slightly in price from $2,374.
Named the best mattress for pressure relief by our sleep editors, the DreamCloud Premier Luxe is a balanced bed that supports just about every sleeping style. We ranked the bed a 9 out of 10 for pressure relief during testing, thanks to its plush pillow top that had one tester describing it as 'sleeping on a cloud that has structure to it.' The most recent design has also been updated with more cooling and pressure-relieving properties.
More Deal Information: This mattress dropped by an additional $200 last July 4, so you may want to hold off for a better offer closer to the official holiday. The original price of the mattress has also dropped slightly from $2,499.
Our sleep and mattress editors recommend the Bear Elite Hybrid for sleepers who "want a plush hotel-luxury mattress that offers good edge support and motion isolation." The bed excelled during our testing in the categories that mattered most to couples, including ample edge support and motion isolation, giving it the award for the best hybrid mattress for couples. However it may not be quite supportive enough for sleepers who weight over 250 pounds or those who primarily sleep on their back or stomach.
More Deal Information: The price of this mattress increased from $2,305 in 2024. While we saw a low of $1,499 during last year's sale, it may not reach that drop again due to the overall price increase.
Heavier individuals who favor side sleeping should consider the Nolah Evolution Comfort Plus. Designed to accommodate up to 1,000 pounds total, this hybrid bed is among the best mattresses for heavy people. It has a solid 14-inch loft, plenty of support and cooling features to keep you comfortable through the night. Plus, its quilted Euro top and multilayered foam build makes the design a little softer than the average bed targeted to larger sleepers.
More Deal Information: This mattress saw a 35% discount over the holiday last year, so it may be worth waiting to secure that extra savings.
If you're a hot sleeper, you'll appreciate the temperature-regulating quilted top and breathable zoned springs found in this cooling mattress. Our team named it the best affordable hybrid mattress since it cushions the shoulders and hips while keeping the spine from sagging—especially for back and stomach sleepers.
More Deal Information: This is a standard offer from Leesa during holiday weekends. Keep in mind, though, that the brand recently raised its prices, so this may not match the low deal price we saw in 2024.
This hybrid mattress features Purple's signature GelFlex grid and CoolFlex coils that regulate heat and wick away moisture to help you fall into a deeper slumber. It earned the title of best luxury hybrid mattress in our shopping guide, thanks to its impressive pressure relief, cooling properties and motion isolation.
More Deal Information: Purple is currently offering a slightly steeper discount—up to $800 off—than what we saw over Memorial Day.
The top recommendation in our mattresses for back pain story, this hybrid design uses a classic coil base with a luxe European-style pillow top to deliver a supportive and comfortable feel. It's available in three firmness levels, so you can find your perfect fit. (I have the luxury firm model and find it to be just right.) Saatva also offers a longer warranty period than many other brands as well as white glove delivery and mattress removal.
More Deal Information: A $400 offer is often common from Saatva around holidays, and this matches what we saw last July 4.
We consider the Leesa mattress the best cooling mattress for back pain. It's designed with hot sleepers in mind with 'dual-coil layers that promote airflow and gel-infused foam for cooling relief.' We think its a great option for stomach, back and combination sleepers, but may not be ideal for dedicated side sleepers.
More Deal Information: This mattress' original price has increased by $200, up from $2,799 last year. So, while it may not reach the same low we saw in 2024, it's not uncommon for Leesa to offer 30% off over holiday weekends.
The WinkBed is one of the most comfortable mattresses we tested. Its plush and airy pillow top and superior motion isolation make it especially well suited to couples seeking a luxurious night of sleep. The design comes in four firmness levels, including a Plus model that's made for sleepers who weigh over 250 pounds. For those who like soft mattresses and routinely wake up with aches, we consider this model the best plush mattress for back pain.
More Deal Information: This is a standard offer from WinkBeds.
If you're looking for a good innerspring mattress for under $1,000, we recommend this Brooklyn Bedding design, which we named our favorite affordable hybrid. Mattress and sleep editor McKenzie Dillon says, 'In a sea full of online mattresses, I think of the Brooklyn Bedding Signature as like the Toyota of beds: reliable, reputable and comfortable, without having to be the high-end pick.'
More Deal Information: This brand often offers 30% off during holiday events, so this is likely the best price you'll see over the 4th Of July.
The Titan Plus Luxe is a firm and sturdy option for heavier individuals, and we named it the best mattress for heavy people in our dedicated roundup. It's a great choice for back, stomach and combination sleepers who need solid support and pressure relief. Our testers gave it high remarks for motion isolation and overall support.
More Deal Information: This is a typical offer from Brooklyn Bedding during holiday weekends and matches the discount on Titan's own site.
If you're looking for a more sustainable option, the Avocado Green is made with natural materials like GOLS-certified latex foam and GOTS-certified New Zealand wool. It's our pick as the best organic mattress since it can support a variety of sleepers, including those who run hot or experience allergies.
More Deal Information: This is a standard offer from Avocado during the 4th of July.
Yes, the 4th of July is usually a good time to buy a mattress. Holiday weekends typically bring about solid mattress sales. Last year, we saw offers comparable to those advertised around Presidents' Day and Memorial Day, which are often known for their mattress sales. Which Holiday Is The Best Time To Buy A Mattress?
The 4th of July comes with plenty of worthwhile mattress deals. However, the absolute best time to buy a new bed is typically during Cyber week—the fall shopping holiday is when we often see the lowest prices. That said, if you can't wait until November for a new mattress, holiday weekends are still a great time to shop for deals. What Is A Reasonable Price For A Good Quality Mattress?
A reasonable price for a good quality mattress depends on a variety of factors, like your budget and preferred mattress type. On average, you can expect to spend a bit less on foam mattresses compared to their innerspring and hybrid counterparts. For instance, the Nectar Classic, our favorite affordable mattress overall, is a classic memory foam design that's available for under $700. However, if you're looking at an innerspring, hybrid or organic mattress, you could easily spend closer to $2,000, if not more. Our favorite mattress overall, the Helix Midnight Luxe, is a hybrid design that tested well across all categories. It's currently on sale for $1,751 with code FORBES27. How Do I Get The Best Price On A New Mattress?
Before investing in a new bed, it's important to decide the type of mattress you need based key factors including your sleep position and comfort preferences. (For more help, see our best mattresses of 2025 buying guide.) Then, follow the steps below, and reference curated deals roundups like this one to ensure you're finding the best deals available. Figure Out What Type Of Mattress You Want
The first step to finding the best price on a new mattress is knowing exactly what you're looking for. There are countless options available online and the search can feel overwhelming if you don't have an initial framework. Knowing your preferred material and firmness level can help narrow the scope and make the search less intimidating.
If you're not sure what type of bed you want, consider browsing one of our shopping guides that's curated based on your sleep style. Once you decide on the general type of mattress you're looking for, it'll be easier to get an idea of what price range you can expect—for example, pillow-top mattresses tend to be more expensive than pure memory foam designs. Research The Bed's Price History
Price history research takes time, but it will give you the best idea of what is (and isn't) a good deal. Mattress brands are almost always hosting sales. By searching recent events—like Memorial Day mattress sales or even 2024 Black Friday mattress sales—you'll be able to see how low a bed has dropped in the past year. This will help you determine whether the current offer is out of the ordinary. Keep in mind that some retailers will change their beds' MSRPs between sales, which can impact the overall discount you see advertised. You'll also note, we have added relevant price history to each of the mattress options above. Take Advantage Of Special Offers
If you're choosing between two similar deals, it's time to get granular. Special offers like lifetime warranties, ample trial periods and free white glove delivery can add more value to one bed over another. Some brands also offer extras like a free bedding bundle with your mattress purchase. If you already intend to invest in new bedding, having it bundled into the cost of your mattress can help you save overall.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Forbes
7 minutes ago
- Forbes
How To Align Internal And External Messaging During Big Company Changes
Whether it's a rebrand, a restructure or a crisis, internal communication can't be an afterthought when you're navigating a big company change. Your employees need clarity before your customers do, and they need to trust that what they're hearing internally lines up with what's being said publicly. Achieving this alignment takes planning, cross-functional coordination and a careful understanding of your people. To help, 20 Forbes Communications Council members explore how internal comms professionals can keep their messaging tightly connected to the company's external-facing messaging, even when the ground is shifting. 1. Align The Interests Of Employees And Customers A clear brand purpose that aligns the interests of employees and customers is the cornerstone, of course. In moments of change, internal communications must be proactive and embedded in the rhythm of change, which means you structure for strategic sensing and orchestrate the delivery of clear signals. Interdependence and transparency between People and MarCom leadership are indispensable. - Caroline Kennedy, Material 2. Craft One Core Narrative With Flexible Delivery Effective alignment starts with a clear core narrative, tailored by audience but grounded in one strategic truth. Internally, I brief leaders early, arm them with FAQs and reinforce the message via written comms, town halls and small group sessions. Externally, I ensure the same core story flows through PR, customer and partner channels. - Meghan Keough, C1 (formerly ConvergeOne) Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? 3. Assign Clear Ownership To Ensure Message Integrity Ownership of the narrative and message is key. The owner of the message has the responsibility to get appropriate input—and debate, when needed—from key stakeholders. Once the message (and, potentially, tone) is agreed upon, one person or team should be responsible for the execution, including serving as spokesperson when required. - Odette Maher, Symphony 4. Prioritize Consistency Across Channels For internal and external messaging alignment, I always prioritize clear, consistent communication from leadership. It's important that the message being told to the public mirrors and doesn't differ from that being told to employees. Companies should utilize town halls, internal newsletters and direct manager briefings to ensure all employees understand key messages and the strategic direction. - Nandini Sankara, Suburban Propane 5. Reinforce Key Messages Through Repetition Consistency and repetition are key. Clear internal communication builds alignment and makes external messaging more effective, especially during change. Do not hesitate to repeat core messages; reinforcement builds understanding and trust across teams and stakeholders. Internal clarity is the foundation for external confidence. - Suneeta Motala, Stewards Investment Capital 6. Anchor Messaging In Shared Values Aligning with the value systems of the comms plan is critical. What do we stand for, how will we consistently show up and what is our point of difference? Unification around these principles ensures that we don't waver during volatile times. - Melissa Sierra, USIM 7. Design A Flexible Framework For Audience-Specific Delivery The messaging should naturally align, even if the delivery and formatting may differ. There should be a macroscopic framework that has the key messages you want to deliver to all stakeholders. That framework should be tailored to different audiences to ensure maximum impact, but the overall message you are aiming to project will remain consistent. - Andrew Frank, KARV 8. Foster Alignment Through Listening And Purpose I focus on clarity and shared purpose. By listening to internal teams and making space for their questions, we build trust. That alignment naturally reflects in how we communicate externally, especially when things are shifting. - Barbara Puszkiewicz-Cimino, SUMMIT One Vanderbilt 9. Inform Employees First To Empower Authentic Advocacy I always start with employees. They should hear news from us first, not the outside world. I keep messages clear and consistent but then tailor the details for each audience. I also listen—staff questions often help shape better external messaging. When your team's on board, they're your best spokespeople. - Luciana Cemerka, TP 10. Start With Honesty Most brands treat internal and external comms like two scripts, but they should be mirrors. During change, employees sense spin faster than consumers. If they don't believe the story, they won't carry it. True alignment happens when internal truth becomes external tone. Don't start with alignment; start with honesty. - Cade Collister, Metova 11. Activate Brand Alignment From The Inside Out Align internal and external messaging by activating the brand from the inside out. Our team ensures all employees understand the 'why' behind changes, reinforcing key messages through branded tools, leadership alignment and clear, consistent communication so the experience is unified, regardless of audience. - Mike Neumeier, Arketi Group 12. Coordinate Leadership And Marketing For Unified Messaging It's really just about maintaining effective communication and coordination between the marketing team and company leadership. As long as those are aligned, internal and external messaging should be in sync. - Tom Wozniak, OPTIZMO Technologies, LLC 13. Link Internal Buy-In With External Visibility Connect messaging from the inside out and outside in. In moments of change, like a brand refresh, consistency and repetition are key. Help employees understand the 'why' behind shifts and new language, reinforce it externally and connect the dots. Leverage LinkedIn posts to energize internal teams and spotlight them publicly. That duality builds alignment and momentum around shared goals. - Alyssa Kopelman, Otsuka Precision Health 14. Establish A Message House Before Going Public Establish a unified message house and ensure cross-functional leadership alignment before any external announcement. This means involving key internal stakeholders from the outset. Once the external message is finalized, it becomes the bedrock for all internal communications. We also provide internal teams with clear talking points to prevent mixed messages. - Patrick Ward, NanoGlobals 15. Deliver A Unified Narrative With Contextual Clarity I create unified narratives serving both audiences. During Western Digital's merger, employees heard the same vision as external stakeholders, just with internal context. The key is transparency within legal limits and explaining the 'why' behind the 'why.' Employees become authentic advocates when they understand and can articulate our story first. - JoAnn Yamani, Future 500 16. Close The Gap Between Internal Insight And External Story Say it early, say it clearly and say it the same way inside and out. In moments of change, I try to remove the gap between what the team knows and what the world hears. So I share the "why" behind decisions, not just the 'what.' And I make space for questions and feedback before the message hits the public. When my team feels respected and informed, they carry the message forward with clarity and conviction. - Aditi Sinha, Point of View Label 17. Conduct Prelaunch Workshops To Align Messaging Early Before rolling out any major changes externally, I organize prelaunch workshops with key internal stakeholders. These workshops are designed to clarify the core messaging, its objectives and the anticipated impact. By aligning everyone on the same page from the start, we ensure that internal communication mirrors the external message, making the transition smoother and more consistent. - Lauren Parr, RepuGen 18. Cascade Clear Messaging With Strategic Timing I align cross-functional leaders on the 'why,' then cascade the message internally with clarity and context. When employees feel informed and connected, alignment becomes visible across the organization. Internal messaging sets the tone, so I build rollouts prioritizing timing, trust and consistency across audiences. - Sarah Chambers, SC Strategic Communications 19. Lead With Transparency To Build Internal Credibility I lead with transparency, sharing the real story behind the change, not just the polished version. Internal alignment starts with honesty. When your team feels respected and in the loop, they become your best ambassadors, making it easier for external messaging to land with integrity. - Cody Gillund, Grounded Growth Studio 20. Anchor All Comms To A Shared Strategic Narrative Consistency and congruency are fundamental. I ensure alignment by anchoring all communications, internal and external, to a unified strategic narrative, owned and reinforced by leadership. During change, precision matters. Language must be clear, timing deliberate and tone calibrated. Employee conviction is the foundation of external credibility. - Marie O'Riordan


Forbes
37 minutes ago
- Forbes
Comparing MLS Salaries To NFL, NBA & NHL Based On Revenue & Team Value
By now, most who want to see Major League Soccer continue its growth trajectory are ready to drop the league's idiosyncratic roster and salary rules and replace them with something simpler to allow owners to spend more freely. What that might actually look like in practice is a lot more difficult to say. The idea MLS would completely scrap any sort of salary structure is a fantasy, considering that all four major North American men's sports leagues have some sort of salary cap or luxury tax system, and that even European club soccer has moved toward Financial Fair Play regulations in recent years. Given that MLS is still governed by U.S. laws, and negotiates its collective bargaining agreement with the MLS Players Union in a manner similar to other North American leagues, the best projection of what more appropriate spending rules may look like may come from applying the rationale behind NFL, NBA and NHL to MLS data. Of course MLS isn't going to suddenly leap to NFL levels in terms of payroll. But Forbes has produced enough data on the four leagues, both in terms of how teams are valued and the revenue they earn, to guide projections of what a similarly structured salary cap could look like. To start, here's some of the numbers from those other leagues. 'Revenue share' means what share of total team and league revenues is used to set the salary cap number: National Football League Average franchise value per Forbes (2024): $6.25 billion Salary cap (2024): $255.4 million Cap revenue share: 48-50% Cap as percentage of team values: 4.1% National Basketball Association Average franchise value per Forbes (2024): $4.4 billion Salary cap (2024-25): $144.58 million Cap revenue share: 49-51% Cap as percentage of team values: 3.3% National Hockey League Average franchise value per Forbes (2024): $1.9 billion Salary cap (2024-25): $88 million Cap revenue share: Approx. 50% Cap as percentage of team values: 4.6% Now to pivot to MLS: Forbes has already released its 2025 valuations of all 29 returning MLS clubs (San Diego was not included because it is in its expansion season). Those valuations also included revenues from the previous season, but because they did not include payments distributed from the league, the better revenue figure to use when setting a hypothetical salary cap is the $2.2 billion in overall league revenue cited by Sportico in a January report, divided across 30 teams. Using those figures, here's a hypothetical look of what a 2025 MLS salary cap might look like if it followed models from the three other leagues cited above, and how it compares to actual MLS wages: Major League Soccer Average franchise value per Forbes (2025): $690 million Hypothetical 2025 salary cap: $36.7 million Average 2025 MLS payroll: $19,4 million Payroll share of 2024 revenue: 26.4% Payroll as percentage of team values: 2.8% As you can see, there's a considerable gap between MLS' current compensation and that of the three other leagues discussed. Only one team – Inter Miami – exceeds the hypothetical cap, according to salary data from the MLS Players' Union. But it's not so simple raising the salary restrictions to nearly double the average roster spend. To some extent, leagues with less total revenue have to spend a lesser share on athletic talent because their other costs are more fixed. For example, the marketing director of an MLS team might expect to make considerably less than the marketing director of an NFL team. But if MLS teams only paid that position 10% of what an NFL team pays, they would never fill the job opening because candidates would simply take roles outside of the sports realm. The same is true across all other non-sporting departments, where the competition for labor is against the total labor market, and not just athletes with a unique skillset. That those non-sports costs are less elastic is likely one reason Forbes found that 16 of 29 MLS clubs operated at a loss last season, even despite payrolls that constituted a lesser share of overall revenue. But interestingly, most of those clubs running a loss are also the ones skimping on player wages. Of the five highest payrolls in MLS, only Toronto FC was found to operate at a loss. Of the five lowest, only Real Salt Lake was found to break even. Perhaps that's the clearest sign of all that it's a lack of risk taking among MLS ownership that is most likely to slow sustainable growth.


Business Wire
2 hours ago
- Business Wire
Helix Traffic Solutions Announces Strategic Acquisition of Highway Safety Services
MURFREESBORO, Tenn.--(BUSINESS WIRE)--Helix Traffic Solutions ('Helix'), a leading provider of traffic safety solutions throughout the United States, has announced its strategic acquisition of Highway Safety Services, based in Lafayette, Indiana. The acquisition extends Helix's footprint into the attractive traffic safety market in Indiana, comprised of roadway contractors, utility companies and municipalities. Transaction terms were not disclosed. Helix is majority-owned by Nonantum Capital Partners, a leading private equity firm based in Boston, MA. This is Helix's 18 th acquisition under Nonantum's ownership. Highway Safety Services delivers a comprehensive portfolio of solutions throughout Indiana that includes traffic control, pavement marking, flagging and equipment sales and rentals. The company was founded in 2005 by industry veteran, Mike Madrid. Since its founding, the Company has established itself as the regional authority by providing reliable, high-quality solutions across the traffic safety landscape in Indiana. 'We are pleased to welcome Mike, the talented leadership team and the skilled workforce at Highway Safety Services to Helix Traffic Solutions,' said Mark M. Fisher, Helix Chief Executive Officer. 'Their culture of safety and service excellence aligns perfectly with our values, and we're excited about the opportunities to grow and innovate together in Indiana and beyond.' 'Becoming part of Helix marks an exciting new chapter for Highway Safety Services,' said Mike Madrid, founder and former owner. 'This partnership allows us to build on our strong local presence while gaining access to broader resources and capabilities. Together, we'll be able to deliver even greater value to our customers and create new opportunities for our team.' About Helix Traffic Solutions Helix is a leading provider of traffic safety solutions in the United States with a mission to protect lives with superior traffic and infrastructure services that ensure safe and efficient roadways. The company's comprehensive offerings include traffic control, flagging, equipment sales and rental, and traffic safety infrastructure services. Helix's solutions are provided to a broad customer base of utility companies, roadway contractors, municipalities and state transportation departments located throughout 31 states. For more information, visit About Nonantum Capital Partners Founded in 2018 by a team of experienced private equity and management executives as a spin-out from Charlesbank Capital Partners, Nonantum is a Boston-based middle-market private equity firm. Nonantum focuses on investing in family and founder-owned businesses, corporate carve-outs, and complex situations where personal partnership is critical, and opportunities exist for significant equity value creation. For more information, visit