DLF secures RERA approval for Privana North luxury project in Gurugram
DLF has secured RERA approval for its upcoming luxury residential project, Privana North, located in Sectors 76 and 77 of Gurugram. Part of the larger 116-acre DLF Privana township, the project is expected to feature around 1,100 premium housing units, sources told HT.com.
Privana North received RERA approval last week. The project is expected to be launched soon, sources said.
In an analyst call held in May 2025, the company had said that 'There is a sizable demand for both offerings, Privana in Gurugram and our upcoming project in Mumbai, not just from local micro-markets but also from across India and among NRIs.'
It had said that previous phases of Privana, launched last year, are commanding a premium of ₹2,500 to ₹4,000 per sq ft, reflecting robust market sentiment.
"Housing demand for good houses is continuously there, and Gurgaon today has become a very solid investment option too," the company had said.
On the timeline of the upcoming launch, the management had said that the launch of the upcoming phase of Privana is expected in the first quarter of 2025-26, and the Mumbai project in the second half of this financial year.
Spread over 17 acres, Privana North is expected to feature six 50-storey towers, likely to be the tallest ever developed by DLF. The project is likely to comprise spacious 4BHK apartments with expansive 12-foot decks, they said.
In addition to the 4BHK residences, the project is expected to include penthouses with east- and west-facing views, offering panoramic views of the city and the Aravalli hills. The residences are expected to feature floor-to-ceiling heights of approximately 3.4 meters, glass façades, and nature-integrated lobbies, sources said.
Located at the junction of the Southern Peripheral Road (SPR), NH-48, Dwarka Expressway (NPR), and Central Peripheral Road (CPR), the Privana project is well connected to major business and lifestyle hubs. It is also surrounded by corporate parks, international schools, five-star hotels, and golf courses.
It should be noted that DLF launched Privana South and West in 2024. On January 8, 2024, DLF said it had sold more than 1,000 luxury housing units, part of its latest offering, Privana South, in Gurugram, for ₹7200 crore within three days of pre-launch. Privana South is spread across about 25 acres (about 10 hectares) in Sectors 76 and 77.
In May 2024, the company said that it had sold all 795 apartments for ₹5,590 crore within three days of launching its Privana West project, which is spread over 12.57 acres and comprises 795 apartments.
The luxury housing market in NCR is on a growth trajectory, with Gurugram leading the trend. According to data from Cushman & Wakefield, around 1,849 housing units priced at ₹10 crore and above were launched in Gurugram during Q1 2024– Q1 2025. Notably, of the 2,768 units launched in sectors 76 and 77, more than 70% were in the high end and luxury segment, highlighting the area's growing prominence in the high-end residential segment.
Also Read: Mumbai and Delhi-NCR lead demand for ultra-luxury homes priced at ₹100 crore and above
According to a report by JLL, in Delhi NCR, ultra luxury deals were not limited to the Lutyens Bungalow Zone (LBZ) alone. Several high-rise apartment deals on Golf Course Road in Gurugram were also recorded. Of all the apartments sold in the ₹100 crore and above price bracket in the past three years, majority were in the size range of 10,000 - 16,000 sq. ft (super built-up area).
Trump Residences, located in Sector 69 and developed by Smartworld Developers and Tribeca Developers, sold out on launch day, recording ₹3,250 crore in allotments. The project's four ultra-premium penthouses, valued at ₹125 crore, were also fully allotted, Smartworld Developers said in a statement on May 13.
The Trump Residences will feature two 51-story towers with 298 luxury residences, spanning a total saleable area of 12 lakh sq. ft. Priced between ₹8 crore and ₹15 crore per residence, the development's 298 homes were absorbed on the day of the launch showcasing demand for branded, ultra-luxury living in India, the company had said in a statement.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
&w=3840&q=100)
Business Standard
2 hours ago
- Business Standard
Godrej's Tanya Dubash-promoted firm buys apartment in Mumbai for 226 cr
Private real estate firm Shaula Real Estates, where the daughter of Godrej Industries Chairman Adi Godrej is a director, has purchased a duplex apartment in a luxury housing project at Worli in Mumbai for nearly Rs 226 crore. Tanya Arvind Dubash, the eldest daughter of industrialist Adi Godrej, and Clement George Pinto are directors in Shaula Real Estates Pvt Ltd, according to sources. The company has been incorporated on March 26, 2025, in Mumbai. In a statement on Monday, real estate consultant Square Yards said, "Shaula Real Estates has purchased a duplex apartment in the Naman Xana project located in Worli, Mumbai, for Rs 225.76 crore". Square Yards said it has seen property registration documents. The transaction was registered in May 2025. Godrej Industries did not comment on the transaction. The purchased property is part of Naman Xana, an under-construction luxury residential project. As per RERA, the project is spread over 0.64 acres and is scheduled for completion by 2027. The transaction was a primary sale and the apartment was purchased from Naman Residency Pvt Ltd and Karp Estate Pvt Ltd. The duplex unit has a carpet area of 9,214 sq ft and a balcony of 1,227 sq ft. The total built-up area of the apartment is 11,485 sq ft. "Based on the total transaction value of Rs 225.76 crore, the per sq ft rate works out to approximately Rs 2.45 lakh on the carpet area. On the same total property value, the rate comes to around Rs 1.97 lakh per sq ft on the total built-up area," Square Yards said. Post-COVID pandemic, the Indian real estate market has seen many big-ticket deals, especially from celebrities and industrialists.
&w=3840&q=100)
Business Standard
5 hours ago
- Business Standard
Gap between built up area & carpet area rises in apartment to 40%: Anarock
The difference between super-built-up area and carpet area in apartments has risen over the years with builders increasing average loading percentage to 40 per cent across major cities to provide common amenities, according to Anarock. The average loading percentage was 31 per cent in 2019, and the same has risen to 40 per cent in the January-March quarter of this year, which means flat owners are getting less livable space. In its report, real estate consultant Anarock said that in residential apartments, the average loading factor is the difference between the super-built-up area and carpet area. If the super built-up area is 1,300 square feet and the carpet area 1,000 sq ft, then the loading percentage is 30 per cent. Prashant Thakur, Regional Director & Head - Research & Advisory at ANAROCK Group, said, "While RERA now requires developers to mention the total carpet area provided to homebuyers, no law currently limits the loading factor in projects." "Q1 (January-March) 2025 readings show that 60 per cent of the total space within their apartment homebuyers in the top 7 cities pay for now is liveable space, and the remaining 40 per cent is common areas - elevators, lobbies, staircases, clubhouses, amenities, terraces, and so on," he added. Among the top 7 cities, Bengaluru has seen the highest percentile jump in average loading over the last seven years from 30 per cent in 2019 to 41 per cent in Q1 2025. Mumbai Metropolitan Region (MMR) continues to see the highest loading among the top 7 cities, with 43 per cent in Q1 2025 from 33 per cent in 2019. Chennai, on the other hand, has the least average loading rise. In 2019, Chennai's average loading percentage was 30 per cent. It gradually rose to 36 per cent in Q1 2025. In Delhi-NCR, the average loading percentage rose from 31 per cent in 2019 to 41 per cent in Q1 2025. In Pune, it was 32 per cent in 2019 and has now risen to 40 per cent in Q1 2025. Hyderabad saw an average loading percentage increase from 30 per cent in 2019 to 38 per cent in Q1 2025. Kolkata too saw its average loading factor increase from 30 per cent in 2019 to 39 per cent in Q1 2025. Commenting on the report, Angad Bedi, CMD of Bengaluru-based BCD Group, said, "Interestingly, the real estate sector is becoming increasingly experiential with their uniquely designed projects and their amenities becoming a key selling proposition. From saunas to state-of-the-art club houses and wellness centres to sports arenas, the growing demand for lifestyle-centric living is fueling this shift." Bhavesh Kothari, Founder & CEO of Property First, said, "This shift is led by the growing share of millennials in the customer cohort who are not just investing in carpet areas, instead, they're investing in building a lifestyle. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
&w=3840&q=100)
Business Standard
5 hours ago
- Business Standard
DLF secures RERA approval for Privana North project, launch by Q1-end
Realty major DLF on Sunday secured Haryana RERA's approval for its upcoming luxury residential project, Privana North, located in Gurugram's Sector 76 and 77. The 17-acre project is expected to include six residential towers with around 1,164 housing units and five commercial units, according to documents available on the Haryana RERA website. This would be the third phase within DLF's 116-acre Privana project, following its launches of Privana South and West in 2024, which included 795 and 1,113 units respectively. Both projects saw a good response from investors, selling out completely within 72 hours for a combined approximate sales realisation of over ₹12,790 crore. While DLF did not respond to queries sent by Business Standard, the company, in an analyst call held last month, had stated that Privana North is expected to be launched towards the first quarter of the financial year 2025–26 (Q1 FY26). 'As soon as we have our paperwork in terms of RERA done, we will be in the market very soon,' Aakash Ohri, joint managing director and chief business officer at DLF Home Developers, had stated. Speaking on the demand for the project, Ohri had said that there has been sizable demand for both its upcoming products—in Privana and Mumbai—from local micro markets, the rest of the country, and non-resident Indians (NRIs). 'DLF products are agnostic to geography in terms of investors. So today, one is looking at various sets of people who are wanting to pick up a DLF home, as not only do they make money in capital appreciation, but once you lease them out, you have recurring income also,' he added. In the analyst call, the company had added that the two Privanas sold out last year are currently trading at a premium of ₹2,500 to ₹4,000 per square foot. The Privana project is located along the Southern Peripheral Road (SPR) in Gurugram, which is being touted as an upcoming micro market within Delhi NCR. DLF's push in Gurugram comes even as it is planning to launch residential projects with an estimated sales potential of ₹73,900 crore in the medium term, according to the company's investor presentation. According to a report by real estate consultancy firm Anarock, SPR is a key micro market within Gurugram's real estate landscape, spanning from the juncture of Gurugram–Faridabad Road near Sector 58 to its convergence with NH-48 in the vicinity of Sector 74A.
