Yanmar opens office in Riyadh, solidifying commitment to KSA
Yanmar Arabia officially opened its doors on Feb. 10 in Riyadh, marking a significant milestone in its commitment to supporting the region's industrial and power needs with cutting-edge technology.
Yanmar Arabia marks a strategic shift, emphasizing its expertise in TNV engines and tailored powertrain solutions for original equipment manufacturers. Unlike finished products, Yanmar Arabia focuses on providing cutting-edge engineering support, application development, and customized solutions that align with Saudi Arabia's Vision 2030 industrialization goals.
Underlining its commitment to Saudi Arabia's industrial growth, Yanmar Arabia has already made significant strides. A key milestone includes a partnership with ASAD Industries, a local OEM based in Jeddah, which now produces truck refrigeration units powered by Yanmar engines. This collaboration is a testament to Yanmar's dedication to fostering local manufacturing and enhancing technological capabilities in the region.
'We are not just here for commercial purposes. Our mission is to provide world-class powertrain solutions that drive local innovation. By working closely with Saudi OEMs, we aim to contribute to the 'Made in Saudi' initiative, empowering manufacturers with reliable and sustainable engine solutions,' said Samir Laoukili, CEO of Yanmar Arabia.
General Manager Raheel Aziz added: 'Our focus is on delivering application engineering expertise and strengthening our partnerships with local manufacturers. Through Yanmar Arabia, we will continue to support the Kingdom's industrial evolution with robust, high-efficiency engine solutions.'
With a rich history spanning seven main business domains, Yanmar is globally recognized for its relentless pursuit of innovation and sustainability. The company actively contributes to environmental responsibility through the Yanmar Green Challenge, an initiative that seeks to achieve a sustainable future by reducing carbon emissions and enhancing energy efficiency across its product lines.
Additionally, Yanmar's Hanasaka program is dedicated to youth development, fostering the next generation of engineers, entrepreneurs, and industry leaders through education and skill-building initiatives.
By integrating these global sustainability and development initiatives with its presence in Saudi Arabia, Yanmar Arabia is set to play a vital role in shaping the future of power solutions within the Kingdom.
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