American Rebel Holdings, Inc. (NASDAQ: AREB) Ignites Second National Media Blitz with Bold New TV and Digital Ads to Increase Investor Awareness and to Target Patriotic Consumers
Capitalizing on Strong April 2025 Campaign Response, American Rebel Accelerates Outreach with Fresh Messaging to Maximize Impact. Campaign Designed to Drive New Shareholder Interest Through High-Visibility Media Activation and Nationwide Reach
30-Second Spot Channels Patriotic Energy and AI-Tuned Messaging to Spark National Buzz and Brand Momentum
Nashville, TN, July 29, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (AmericanRebel.com), has announced the launch of its second nationwide advertising campaign to amplify brand awareness and exposure.
The campaign will again be led by Paul Martini, CEO of Inside Wall Street TV and Martini & Partners Advertising, facilitated by MZ Digital. Reflecting on the impact of the first campaign, Martini stated, 'We've seen significant momentum from our work with American Rebel. The brand's message resonates deeply, and this next wave of media will build on that success to reach even more consumers and stakeholders.' View the LinkedIn post from Paul Martini on Inside Wall Street TV Paul Martini Post | LinkedIn | AREB | April 2025
American Rebel's second month-long nationwide media blitz launched Monday, July 28, 2025, with a comprehensive rollout spanning 2,752 television spots monthly across 74 U.S. markets. This includes 2,052 spots on Comcast's CNBC, Fox News, and Fox Business networks covering 67 markets, and 700 additional spots across Spectrum's CNBC and Fox Business coverage in top-tier regions including LA County, NYC, Tampa, Orlando, Dallas, Austin, and Charlotte. All TV placements are scheduled during prime trading hours—weekdays from 6 a.m. to 6 p.m. EDT—reaching a combined 95 million subscriber households. Each commercial will feature a dynamic QR code to encourage viewer interaction and brand engagement.
Complementing the broadcast strategy, American Rebel will deploy precision-targeted digital ads across leading financial advisory and investor education platforms with a combined monthly traffic footprint exceeding 300 million, delivering unmatched visibility and resonance for American Rebel's patriotic message.
'American Rebel is more than a company—it's a movement and brand built on patriotism, grit, and unapologetic American values,' said Andy Ross, CEO of American Rebel Holdings, Inc. 'Our April campaign was just the beginning. With this second nationwide media push, we're leveraging every asset—broadcast, digital, motorsports, live events, and music—to reach patriotic consumers where they celebrate what makes America great. American Rebel Light Beer has been dubbed the fastest-growing beer in the country, and we're proud to stand behind a message that is on every can – America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. The momentum is real, and our story—from coast-to-coast expansion to powerful distributor partnerships—deserves to be seen, heard, and experienced nationwide. We're doubling down and bringing the full force of American Rebel to screens and platforms across America.'
CEO Andy Ross Continues to Share the American Rebel Story Nationwide
American Rebel Holdings, Inc. CEO Andy Ross has brought the American Rebel message to national and local media platforms, including appearances on Fox & Friends, Newsmax, and One America Network (OAN). He's also been featured on local morning shows in markets such as San Diego, Las Vegas, Tampa, Nashville, and Kansas City, along with multiple podcast and radio interviews reaching a broad, patriotic audience. Ross also narrates The American Rebel Story—a compelling video that chronicles the brand's journey, values, and explosive growth. Watch the story behind American Rebel as told by CEO Andy Ross: The American Rebel Story
American Rebel's Multi-Media and Event Exposure is Intentional, Strategic and it's Successful
American Rebel's multi-channel campaign—spanning national television, digital platforms, motorsports sponsorships, and live music events—is doing more than building brand awareness. It's enabling the company to engage directly with patriotic audiences where they gather, deepening emotional connections with fans while generating fresh business opportunities for both Champion Safe Company and American Rebel Beverages. This exposure is strengthening ties with consumers and unlocking valuable relationships with like-minded business owners who are drawn to the brand's American and patriotic values. The momentum is palpable—and the message is resonating.
'We're not just advertising—we're showing up where Americans gather to celebrate what they love,' said Andy Ross, CEO of American Rebel Holdings, Inc. 'From NHRA dragstrips to dirt tracks to music festivals and prime-time TV, our growing presence is striking a chord with patriotic consumers—and just as importantly, it's inspiring business leaders that align with our values to explore initial or additional partnership opportunities with American Rebel. Whether it's safes or beer, companies want to work with American Rebel because we stand unapologetically for the values they live by.'
Recent American Rebel Holdings, Inc Press Releases
American Rebel Light Beer: Independent Retail Surge Fuels National ExpansionAmerican Rebel Light Beer has secured over 1,100 new independent retail accounts, now driving 57% of total sales and 80% of its national footprint. This grassroots momentum positions the brand for major chain growth ahead of reset season. Read the full release on GlobeNewswire.
Champion Safe Expansion into Colorado's High-Growth MarketChampion Safe Company, a division of American Rebel Holdings, Inc., partnered with Seaworth Safe Sales to accelerate dealer expansion across Colorado's Front Range. The strategic move includes a six-figure opening order and marks a major push into one of the nation's fastest-growing regions for premium safe demand. Read the full release on GlobeNewswire.
American Rebel Light Beer Storms Mississippi with Historic LaunchAmerican Rebel Holdings, Inc. (NASDAQ: AREB) has announced its largest-ever opening order for American Rebel Light Beer, partnering with Clark Beverage Group to ignite distribution across Mississippi. The launch marks a major milestone in the brand's national expansion, bringing its bold, patriotic brew to a state that embodies the spirit of 'Rebel Up.' Read the full release on GlobeNewswire.
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel Holdings, Inc. is a diversified patriotic lifestyle company, delivering bold products that reflect American values. From its roots in branded safes and personal security to its breakout success with American Rebel Light Beer, the company is redefining the beverage and lifestyle markets.
Learn more at Investor Relations: American RebelWatch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story
About American Rebel Light Beer
American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion.
Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia and now Mississippi. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or follow us on social media platforms (@AmericanRebelBeer).
American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, it delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's brewed without added supplements and doesn't contain corn, rice, or other sweeteners typically found in mass-produced beers.
About Champion Safe Company
Champion Safe Company has been at the forefront of safe manufacturing for over 25 years, offering a range of high-quality safes designed for ultimate security and fire protection. All Champion safe models are made from 100% American-made, high-strength steel and equally as important, we build all of our own safes. No China-Build imports. A Lifetime warranty on everything we build. With a commitment to craftsmanship and innovation, Champion Safes are trusted by homeowners, gun owners, and businesses across the nation. To learn more, visit: championsafe.com
Media InquiriesMatt SheldonMatt@PrecisionPR.co917-280-7329
Distribution OpportunitiesTodd PorterPresident, American Rebel Beveragetporter@americanrebelbeer.com
Investor Relationsir@americanrebel.com
Forward-Looking StatementsThis press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts,' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025.
Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Attachment
American Rebel Holdings, Inc.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
UPI
11 minutes ago
- UPI
Trump threatens trade deal over Canada's Palestine stance
Canadian Prime Minister Mark Carney meets with U.S. President Donald Trump in the Oval Office at the White House on Tuesday, May 6, 2025. On Wednesday night, Trump threatened trade negotiations between their two countries after Carney said Canada would recognize a Palestinian state. File Photo by Francis Chung/UPI | License Photo July 31 (UPI) -- President Donald Trump late Wednesday threatened the potential of a trade deal between the United States and Canada, after Ottawa said it would recognize a Palestinian state. Canadian Prime Minister Mark Carney made the announcement earlier Wednesday, stating it would officially make the mostly symbolic move in September at the United Nations General Assembly. Trump took to his Truth Social late Wednesday to deride the announcement. "Wow!" he said in the statement. "That will make it very hard for us to make a Trade Deal with them." Canada and the United States have been in an escalating trade war since Trump came into office in January, and repeatedly slapped tariffs on the United States closest ally and one of its most significant trading partners, with an additional 35% tariff set to go into effect Friday unless a deal is struck first. Carney, whose Liberal Party won the federal election in late April while riding an anti-Trump sentiment, has since sought to lessen Ottawa's dependency on Washington, while referring to Trump's stance toward his northern neighbor as a "betrayal." The two countries have been in trade negotiations since late June, after Carney shelved the Digital Services Tax, with expectations of having a deal finished by July 21. During the press conference Wednesday when he announced the decision to recognize a Palestinian state, Carney said they were still working to reach a deal with the United States. "Negotiations will continue until we do," he said, adding that his top trade officials will remain in Washington "in pursuit of that goal." Trump has staunchly objected to a Palestinian state and has been an ally to Prime Minister Benjamin Netanyahu and his war against Hamas in Gaza. The American president's warning came as his so-called Liberation Day tariffs were set to go into effect for countries that have yet to make a deal with the United States. Britain, the European Union and South Korea are among some of the countries that were successful in carving out deals with the American president ahead of Friday. Trump has already imposed a 25% tariff on all Canadian imports not subject to the Canada-United States-Mexico Agreement, as well as a 10% tariff on energy products, a 25% tariff on all cars and trucks built north of the border and a 50% tariff on aluminum and steel imports. Canada has responded with a slew of retaliatory tariffs, while specific provinces have banned alcohol from the United States. Several countries have come forward to recognize a Palestinian state as the war has dragged on and the death toll has continued to climb. Spain, Norway and Ireland formally recognized Palestinian statehood in late May, with France announcing it would recognize a Palestinian state late last week. And Britain has recently said it will recognize a Palestinian state if a cease-fire doesn't come into effect soon. The war began Oct. 7, 2023, when Hamas attacked Israel, killing 1,200 people and taking 251 others hostage. Since then, Israel has devastated Gaza, killing some 60,000 people.
NBC News
11 minutes ago
- NBC News
Trump's tariffs face crucial court test on eve of latest deadline
President Donald Trump's global tariff regime heads to court Thursday in a fight for its survival. Starting at 10 a.m. ET, a panel of 11 judges in New York will hear about 45 minutes of arguments each from the Trump administration and two small businesses that say many of his import duties are illegal. Trump's sweeping tariffs are set to go into effect Friday. Since he postponed the biggest hikes in April because of market turmoil, Trump has announced an array of tariff levels with about a dozen trading partners. Many of them closely resemble the rates Trump threatened to impose in early April, although some are higher and a few are slightly lower. Businesses of every size have said tariffs have caused confusion and uncertainty and have made it extremely difficult to plan. "Retailers typically plan their inventories six to nine months in advance to meet seasonal demand. However, unpredictable and rapidly changing tariff policies are making it nearly impossible to forecast costs, place orders and manage supply chains effectively," the National Retail Federation said in June. V.O.S. Selections Inc., a wine and spirits importer, and Plastic Services and Products, a pipe and fittings company, sued Trump over his use of the International Emergency Economic Powers Act (IEEPA) of 1977, saying he has 'no authority to issue across-the-board worldwide tariffs without congressional approval.' The Court of International Trade initially blocked the tariffs in late May. It found that the import duties lacked 'any identifiable limits' and that the law Trump cited in many of his executive orders did not 'delegate an unbounded tariff authority to the President.' It also said the tariffs did not meet the test of an 'unusual and extraordinary' risk to the country. All of Trump's tariffs on major trading partners, such as Canada, Mexico, China, the European Union, Japan, India, Brazil and a handful of other countries, have been deployed using the law. 'Congress has not delegated any such power,' the companies' initial legal filing said. 'And the President's justification does not meet the standards set forth in the IEEPA. His claimed emergency is a figment of his own imagination: trade deficits, which have persisted for decades without causing economic harm, are not an emergency." 'IEEPA nowhere mentions tariffs, duties, imposts, or taxes, and no other President in the statute's nearly 50-year history has claimed that it authorizes tariffs,' the companies added in a filing with the appeals court. The White House said in May about the case that trade deficits 'have created a national emergency that has decimated American communities, left our workers behind, and weakened our defense industrial base.' The court battle would not affect tariffs Trump implemented under other laws, such as 10% steel tariffs on the United Kingdom and 50% steel and aluminum tariffs on all other worldwide trading partners. Those tariffs were implemented under various sections of the Trade Act of 1974 and the Trade Expansion Act of 1962. The companies also argue that such sweeping tariffs would be 'devastating' to small businesses across the United States. The panel of judges is not expected to rule this week. Regardless of the outcome, the losing party is likely to appeal to the Supreme Court, and the lingering uncertainty that has kept consumers and businesses in a bind for the better part of this year could remain. The lawsuit is not the only challenge Trump's tariffs and trade deals face, either. There are at least a dozen other lawsuits filed or in the early stages of being heard by courts. In a similar lawsuit filed this month, an orange juice importer warned that the price of its products could soar as much as 25% for U.S. consumers. Trump said he would hit Brazil with 50% tariffs, citing a trade deficit that is actually a surplus. But Trump's extraordinarily high levy is primarily due to the treatment of a political ally, former Brazilian President Jair Bolsonaro, and the treatment of tech companies — notably Elon Musk's X. Even if the court rules that Trump's tariffs are illegal and blocks them, there are still a few other avenues the administration could take to keep them in place. Trump could instruct the commerce secretary and the U.S. trade representative to launch investigations under Section 301 of the 1974 U.S. Trade Act against various trading partners, which would allow tariffs to be implemented after an investigation runs its course. Trump could also use Section 232 of the 1962 trade law, which he is already using for steel and aluminum duties. Then, there is a never-before-used trade law. 'Section 338 of the Trade Act of 1930 allows the President to impose tariffs of up to 50% on imports from countries that discriminate against the US,' Goldman Sachs' chief U.S. political economist, Alec Phillips, said in a statement. 'This authority, which has never been used ... limits the amount of the tariffs but does not require a formal investigation,' Phillips said. In an essay on trade issues, Max Yoeli, a senior fellow at the U.K. think tank Chatham House, and Leslie Vinjamuri the president and CEO of the Chicago Council on Global Affairs, note that Trump could also 'work with Congress to pass new legislation underpinning additional tariff authorities, but his administration has shown a strong preference for executive action to date." "The president has many other tools to coerce states and pursue his objectives, including expanding his use of sanctions and export controls,' they wrote. Trump could also negotiate and agree to formal trade deals. So far, though, most of what he and his administration have called deals are not full-fledged pacts. Instead, they are framework agreements light on details announced on social media followed by slim executive orders. However, formal trade deals typically take years to reach because of the highly complex nature of the U.S. and global economies. The United States alone has more than 12,000 possible tariff categories among 200 trading partners, according to the financial services firm UBS.
Fox News
38 minutes ago
- Fox News
MORNING GLORY: President Trump and the United States' massive tariff haul in his first six months back
In June, the United States collected $27 billion dollars in tariff revenue on goods imported into the country. That number is expected to increase this month —we will know for sure in a few days. Hold on to those numbers for a bit while considering the context in which they appear. President Donald Trump ran and won in November, 2024 on a straightforward platform: Close the southern border. Prioritize the deportation of illegal migrants that are criminals or national security threats. Expand and extend the tax cuts that he initially pushed through in 2017 with the help of GOP majorities in the House and the Senate. Rollback the regulatory burden on American businesses. Rebuild the nation's defenses through much higher defense spending. Protect girls' and women's sports. End the era of "woke" by crushing "DEI" and "CRT." President Trump also repeatedly stated from the time he came down the escalator in 2015 that Iran would not be permitted to obtain nuclear weapons. His support for Israel has been greater than any previous president. Trump delivered on all of these promises already. In six months. It's a stunning and unprecedented record of achievements and of promises made and kept by a presidential candidate early in his term. President Trump also ran on upending the international trading system through the imposition of tariffs on almost every country doing business with the U.S. Skeptics of this set of claims were everywhere. The numbers: June's tariff receipts in the U.S. set a monthly record of $27 billion. July's number is expected to increase. "[W]e could expect that that could be well over $300 billion by the end of the year," Treasury Secretary Scott Bessent declared earlier in July. (By contrast, total tariff revenue for the U.S. was $77 billion in calendar year 2024.) Bessent added that he estimates tariff revenue to the Treasury to top "2.8 trillion over 10 years," "which we think is probably low." In January, the federal treasury collected approximately $8 billion in tariffs. That number had more than doubled by April to $16.3 billion. The president has since concluded new tariff and trade deals with the United Kingdom, Israel, Japan, Indonesia, Vietnam and —this week— the European Union. Negotiations with China are ongoing and more deals with more counties are expected as Trump's team on tariff negotiations ranges across the world accomplishing much, much more than most people thought could be accomplished this quickly. A decade ago the U.S. collected $35 billion in tariffs annually. That's quite a contrast: $35 billion into the U.S. treasury from tariffs in 2015; $300 billion estimated in 2025. President Trump made no secret about his intentions on trade. As with all the other campaign promises, he has delivered and indeed redone the vast global trading system. Thus far it has been all gain and very little pain as far as consumers and voters are concerned. Stock markets have soared in the same period with a big dip when the president announced the outlines of his ambitious trade agenda, a dip that was erased as new highs were recorded. Now the question is: Will the skeptics of Trump's trade policies at least consider that they were wrong? Like most commentators, trade and tariffs have rarely been a topic for me. I began work in government in President Reagan's administration and since then the GOP has been a "free trade" party. Almost every Reaganaut called themselves a devotee of "the Chicago school" of economics even if they were not economists. This meant, in a general way, low taxes and low-to-non-existent tariffs, and a belief in free trade around the globe via open oceans patrolled primarily by the United States Navy with help from its allies. This post-World War II international trading system was built on "GATT." "GATT" stands for the General Agreement on Tariffs and Trade. It was a multilateral agreement established in 1947 to promote international trade by reducing or eliminating tariffs and other trade barriers between participating countries. There were eight "rounds" of GATT negotiations between 1947 and 1994, and they culminated in the creation of the World Trade Organization which came into being on January 1, 1995. In the 30 years since then, the "WTO" has set the rules and resolved the disputes among international trading partners. At home, the Constitution vested the power over tariffs in the Congress, but much of that power has been delegated to the president and his officials via Section 232 of the Trade Expansion Act of 1962, Sections 201 and 301 of the Trade Act of 1974, and International Emergency Economic Powers Act (IEEPA) of 1977. Some critics of President Trump's big declarations and decisions on tariffs have questioned whether he has enough power under these delegations to so thoroughly transform the rules of international trade. Suits have been filed and it will be a question of first impression for the Supreme Court if it gets there. We don't know what tariffs will eventually come before the Court if it even agrees to take up the matter. The U.S. Court of Appeals for the Federal Circuit in Washington, D.C., is scheduled to hear oral arguments today in V.O.S. Selections v. Trump, a case brought by five small business owners and 12 states who allege they have been harmed by President Trump's import taxes. V.O.S., the lead plaintiff in the case, is a New-York based wine importer. This is the lead case testing the president's powers under IEEPA. All of the countries above that have concluded new agreements with Team Trump seem to accept President Trump's authority, but the case bears watching. In the meantime, what are the free traders doing? Many are issuing dire warnings about the future impacts on consumer prices and overall economic growth. Those fears have not been realized yet. In fact, GDP in Q2 of this year —the first full quarter of Trump's second term— grew an unexpectedly robust 3.0 percent, according to the advance estimate released by the U.S. Bureau of Economic Analysis. Which should mean that critics ought to at least suspend judgment for awhile and perhaps reconsider their absolute commitments to "free trade," allowing for the possibility that while America willingly subsidized the world trading order for 80 years after World War II, it also possesses the power of the world's largest economy and market and can indeed set new rules. My perspective has changed to one of cautious approval of what President Trump is trying while remaining open to urging reversal if it doesn't work. My evolving POV is that the U.S. has shouldered the cost of defending the freedom of the seas for eight decades and that this expensive burden will only grow in the years ahead. Tariff revenue can be seen as the trading nations of the world's contribution to the cost of the American military. To be specific: The "One, Big, Beautiful Bill" included a much-needed surge of $158 billion in defense spending, much of which is going to the Navy and shipbuilding and repair capacity expansion. Bravo. The $300 billion in tariff revenue expected this year will more than cover the increase in defense spending. Bravo again. "Free trade" depends on freedom of navigation of the world's oceans and ultimately on America's military. Perhaps the skeptics of the president's tariff program should begin to at least consider that the era of "free riders" on the backs of the United States Navy (and broader military) is over and after 80 years of subsidizing the international trading order via our defense budget, it's time for trading nations to pay a share of that cost. Hugh Hewitt is a Fox News contributor, and host of "The Hugh Hewitt Show," heard weekdays from 3 pm to 6 pm ET on the Salem Radio Network, and simulcast on Salem News Channel. Hugh drives America home on the East Coast and to lunch on the West Coast on over 400 affiliates nationwide, and on all the streaming platforms where SNC can be seen. He is a frequent guest on the Fox News Channel's news roundtable hosted by Bret Baier weekdays at 6pm ET. A son of Ohio and a graduate of Harvard College and the University of Michigan Law School, Hewitt has been a Professor of Law at Chapman University's Fowler School of Law since 1996 where he teaches Constitutional Law. Hewitt launched his eponymous radio show from Los Angeles in 1990. Hewitt has frequently appeared on every major national news television network, hosted television shows for PBS and MSNBC, written for every major American paper, has authored a dozen books and moderated a score of Republican candidate debates, most recently the November 2023 Republican presidential debate in Miami and four Republican presidential debates in the 2015-16 cycle. Hewitt focuses his radio show and his column on the Constitution, national security, American politics and the Cleveland Browns and Guardians. Hewitt has interviewed tens of thousands of guests from Democrats Hillary Clinton and John Kerry to Republican Presidents George W. Bush and Donald Trump over his 40 years in broadcast, and this column previews the lead story that will drive his radio/ TV show today.
