Shoppers say supermarket has 'lost its mind' over £80 Father's Day gift

Metro

12-06-2025

Father's Day is fast approaching and many people will be snapping up last-minute gifts for their dad or father figure.
The supermarkets have all the usual items on offer, from beer sets to best dad mugs, but there's one product that's causing a bit of a stir with shoppers.
Morrisons has launched a limited-edition Toblerone bar that weighs a whopping 4.5kg and is more than 12 times the size of the regular chocolate treat.
But it's not the size that has people raising their eyebrows, it's the price as the bar, which is bigger and heavier than a newborn baby, costs £80 (£60 with a Morrisons More Card).
A shot of the massive Toblerone was shared on social media in the Food Finds UK Official group where people were baffled as to why anyone would ever need that much chocolate.
Teddy Lowki branded it 'senseless', writing: 'Question is, does anyone really need this chocolate bar? Parting with over £50 for chocolate, I don't see the logic. Even if it was a Christmas promotion, it's just senseless.'
And Giulia Viglianisi said: 'They lost their minds' as Ranae Quinn posted: 'Not a chance, doubt anyone likes their dad that much.'
Diana Brown also wasn't keen, sharing: 'Love Morrisons, love Toblerone, but would never buy one that big and for that amount of money.'
'No way would I pay that,' exclaimed Jenny Cornwell, as Ian Crist asked: 'How much?!!!'
'Ridiculous price for some chocolate,' agreed Paul Smith and Mark O'Donohoe added: 'How do you justify this to yourself £60 for a chocolate bar? That's a whole shop with other treats in that shop.'
Others asked if it was a 'joke' and wondered how on earth anyone would break into a chocolate bar that size.
Not everyone was opposed to the product though with some being fans of it. Scott Bishop revealed he'd had one last year, as Steve Clark posted: 'More reasons to shop at Morrisons.'
Kimberley Ackew admitted the chocolate bar was her 'dream', as Bex Brown claimed people were buying them, as they'd all sold out in her local store.
Katy Bailey was also a fan, sharing: 'My hubby bought me one a few years back, it took us months to eat, had to use a sharp knife to segment it, it was awesome.'
According to Morrisons, the Swiss milk chocolate bar is £19.99 cheaper with a More Card than it is at alternative retailers such as Amazon, where it costs £79.99.
Morrisons is going hard on supersizing things for Father's Day.
As well as the giant Toblerone, the retailer is also selling a Footlong sausage roll for Father's Day and both of these are available in stores until June 15. More Trending
And in Morrisons Cafés nationwide, dads (and anyone who fancies it) can also tuck into a ginormous breakfast feast, as the 'Big Daddy' is back.
The 23-piece fry-up is £10 and features four bacon rashers, four sausages, four crispy hash browns, three slices of black pudding, three fried eggs, baked beans, sliced mushrooms and not one, or two but three slices of bread with butter.
For Morrisons Scottish customers, the four sausages and four hash browns are replaced with four Lorne sausages and four traditional potato scones.
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Chris Strong, senior café trading manager at Morrisons, said: 'Back by popular demand, our Big Daddy Breakfast is bigger and better! It's for the hungriest of dads and father figures that do us proud. We've created the Big Daddy Breakfast to be bold, satisfying, and full of classic favourites, all at a price that's hard to beat.'
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