With F1: The Movie on track for success, what's next for Apple's film business?
The expensive
action sports drama , starring Brad Pitt, directed by Joseph Kosinski (
Top Gun: Maverick ) and produced by Jerry Bruckheimer, was a high-stakes gamble by the California-based tech giant, which until now has enjoyed little success at cinemas.
The film did better than expected in the US and Canada, generating US$57 million in ticket sales in its opening weekend, according to studio estimates.
Analysts were projecting US$40 million to US$50 million, based on pre-release tracking. Warner Bros. Pictures, which is on a much-needed hot streak, distributed
F1 in partnership with Apple.
A still from F1: The Movie. Photo: Dawn Apollo Films
Because the movie cost at least US$200 million to make after tax breaks and before marketing costs, the picture is still far from profitable.
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