UK property firm joins Hero Dubai Desert Classic partnership roster
The Hero Dubai Desert Classic has secured a multi-year partnership with UK property investment firm Flambard Williams, tournament organisers announced today.
The agreement sees Flambard Williams become an Official Patron of the tournament, which celebrated its 35 th edition earlier this year when Tyrrell Hatton claimed victory against competitors including Rory McIlroy, Jon Rahm, and Tommy Fleetwood.
Established in 1989, the Hero Dubai Desert Classic holds status as the oldest golf competition in the region and has earned the nickname 'Major of the Middle East'.
Flambard Williams named official patron of Hero Dubai Desert Classic in multi-year deal
The tournament forms part of the Rolex Series on the DP World Tour, securing its position on the global golfing calendar.
Simon Corkill, Executive Tournament Director of Hero Dubai Desert Classic, said: 'We're delighted to announce the support of Flambard Williams on a multi-year deal, and look forward to working with them as we continue to produce a truly fan and player-favourite event.
'Without partnerships like this we wouldn't be able to build such an amazing event that since 1989 has sparked some truly unforgettable moments on the DP World Tour. We can't wait to see what the 2026 event has in store and are excited to create more memorable experiences alongside our valued partners.'
The deal represents the first major global sponsorship for Flambard Williams, a multi-award winning firm that provides property investment solutions and portfolio management advice to investors worldwide.
The partnership aims to support their brand expansion, customer engagement and growth in a key market.
'We are ecstatic to sign a fantastic long-term deal to partner with this prestigious event. Add this to our sponsorship of who I believe is a future multiple Major winner, Wilco Nienaber, we will not only increase our global brand, but also host a number of our select clients to enjoy a phenomenal 4 days of golf,' Christopher Whetstone, Managing Director, Flambard Williams added.
The tournament, which holds GEO-certification®, has built a reputation for entertainment both on and off the course, contributing to its prominence on the DP World Tour.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Khaleej Times
4 hours ago
- Khaleej Times
Iran says no sanctions relief in US nuclear proposal
Iran's parliament speaker said on Sunday that the latest US proposal for a nuclear deal does not include the lifting of sanctions, state media reported as negotiations appear to have hit a roadblock. The two foes have held five rounds of Omani-mediated talks since April, seeking to replace a landmark agreement between Tehran and world powers that set restrictions on Iran's nuclear activities in return for sanctions relief, before US President Donald Trump abandoned the accord during his first term in 2018. In a video aired on Iranian state TV, parliament speaker Mohammad Bagher Ghalibaf said that "the US plan does not even mention the lifting of sanctions". He called it a sign of dishonesty, accusing the Americans of seeking to impose a "unilateral" agreement that Tehran would not accept. "The delusional US president should know better and change his approach if he is really looking for a deal," Ghalibaf said. On May 31, after the fifth round of talks, Iran said it had received "elements" of a US proposal, with officials later taking issue with "ambiguities" in the draft text. The US and its Western allies have long accused the Islamic republic of seeking to acquire nuclear weapons, a charge Iran has consistently denied, insisting that its atomic programme was solely for peaceful purposes. Key issues in the negotiations have been the removal of biting economic sanctions and uranium enrichment. Tehran says it has the right to enrich uranium under the nuclear Non-Proliferation Treaty, while the Trump administration has called any Iranian enrichment a "red line". Trump, who has revived his "maximum pressure" campaign of sanction on Iran since taking office in January, has repeatedly said it will not be allowed any uranium enrichment under a potential deal. On Tuesday, Iran's top negotiator, Foreign Minister Abbas Araghchi, said the country "will not ask anyone for permission to continue enriching uranium". According to the UN nuclear watchdog, the International Atomic Energy Agency (IAEA), Iran is the only non-nuclear-weapon state in the world that enriches uranium up to 60 percent -- still short of the 90 percent threshold needed for a nuclear warhead. Iran's supreme leader Ayatollah Ali Khamenei on Wednesday rejected the latest US proposal and said enrichment was "key" to Iran's nuclear programme. The IAEA Board of Governors is scheduled to meet in Vienna later this month and discuss Iran's nuclear activities.
Sharjah 24
5 hours ago
- Sharjah 24
Al Nasr appoints Slavisa Jokanovic as head coach
Coaching change after Schreuder's departure Jokanovic's arrival comes following the departure of Dutch coach Alfred Schreuder, marking a new chapter for the Dubai-based club as it seeks stronger performance in the domestic league. A diverse coaching background The Serbian manager brings with him a diverse coaching résumé, having previously managed clubs including Al Gharafa in Qatar, Sheffield United in England, and Dynamo Moscow in Russia. His earlier coaching stints also include Partizan Belgrade and Muangthong United in Thailand.
The National
5 hours ago
- The National
UAE World Cup plans hit as Khaled Al Dhanhani and Sultan Adil kicked out of squad and fined Dh500,000
The UAE's bid to qualify for the 2026 World Cup has plunged further into difficulty after two key players were thrown out of the squad and heavily fined for disciplinary issues. Khaled Al Dhanhani and Sultan Adil have been stood down from the squad travelling to Kyrgyzstan for Tuesday's final match of the third round of Asian qualifying. They will also be banned from domestic football for five matches for an unspecified 'violation' during the current international window. 'The disciplinary committee of the UAE Football Association has decided to suspend Sharjah player Khalid Al Dhanhani and Shabab Al Ahli player Sultan Adil for five local matches, and to impose a fine of Dh500,000 on each,' the FA said in a statement on Sunday. 'They have also been removed from the senior national team list after committing a violation inside the national team training camp on June 7.' The issue is a major blow for Cosmin Olaroiu, the new coach, who has seen the newfound optimism over his appointment rapidly dissipate due to events over the past four days. Morale around the national team had soared after the Romanian – who turns 56 on the day the UAE play Kyrgyzstan – had replaced Paulo Bento as national team coach. The match against Kyrgyzstan itself is meaningless in terms of the bid for qualification. The national team's chances of automatically qualifying for the World Cup as one of the top two sides in the group were quashed when they drew with Uzbekistan in Abu Dhabi on Thursday night. However, Olaroiu is trying to build a side ready to compete for a place offered at a week-long, three-team round of matches in October. His contact time with the players is limited by the international schedule, and the game in Bishkek is a chance to impress his ideas on his new charges. Although the crime of the duo has not been disclosed by the FA, Olaroiu is likely to be furious about any breach of discipline, given the stakes. He will feel particularly let down by Al Dhanhani. The right-back is one of the mainstays of the national team, as shown when he scored a stunning goal in the UAE's shock win over Qatar in Doha in the first match of round three of qualifying. Just as pertinently, Al Dhanhani was a key figure in the Sharjah side which thrived under Olaroiu's management over recent seasons. Amid all the triumphs they had, the full back would noticeably seek out his coach first to celebrate. When Sharjah became just the second UAE club to win a major continental trophy, with the AFC Champions League Two final success in Singapore last month, Al Dhanhani and his young son euphorically toasted the win with Olaroiu. Al Dhanhani limped away from that 2-1 win against Lion City Sailors with his right ankle packed with ice. And yet Olaroiu has such faith in him that he named in his first starting XI, against the Uzbeks, just three weeks later. Adil, by contrast, did not feature against the Uzbeks, which has been typical of an injury-ravaged season. Olaroiu's predecessor, Bento, despaired at the continued absence of Adil due to a recurring knee injury. At one point, he even speculated that the young centre-forward might never play football again. That frustration was born from how highly Bento regarded Adil. The Portuguese coach had seen the Kalba-born striker thrive with a flurry of goals after giving him his debut in international football. Adil also provided the final, glorious moment of Bento's spell in charge, when he headed the winning goal late in stoppage time in the side's win against North Korea in March. Bento was sacked straight after that win, but Adil's productive 45-minute cameo as a substitute suggested he was at least on the path back to fitness. Now, though, he is set for another absence due to indiscipline. It is a major blow for Olaroiu, who will face questions on the subject when his side have their final training session in Bishkek on Monday evening. Olaroiu rued the fact that his side lacked a physical presence as they chased a vital win against the Uzbeks on Thursday night. As a strapping, target-man centre forward, Adil would have helped solved that issue, but he is now unavailable to the new coach.
