Latest news with #HeroDubaiDesertClassic
Arabian Business
14-05-2025
- Business
- Arabian Business
UK property firm joins Hero Dubai Desert Classic partnership roster
The Hero Dubai Desert Classic has secured a multi-year partnership with UK property investment firm Flambard Williams, tournament organisers announced today. The agreement sees Flambard Williams become an Official Patron of the tournament, which celebrated its 35 th edition earlier this year when Tyrrell Hatton claimed victory against competitors including Rory McIlroy, Jon Rahm, and Tommy Fleetwood. Established in 1989, the Hero Dubai Desert Classic holds status as the oldest golf competition in the region and has earned the nickname 'Major of the Middle East'. Flambard Williams named official patron of Hero Dubai Desert Classic in multi-year deal The tournament forms part of the Rolex Series on the DP World Tour, securing its position on the global golfing calendar. Simon Corkill, Executive Tournament Director of Hero Dubai Desert Classic, said: 'We're delighted to announce the support of Flambard Williams on a multi-year deal, and look forward to working with them as we continue to produce a truly fan and player-favourite event. 'Without partnerships like this we wouldn't be able to build such an amazing event that since 1989 has sparked some truly unforgettable moments on the DP World Tour. We can't wait to see what the 2026 event has in store and are excited to create more memorable experiences alongside our valued partners.' The deal represents the first major global sponsorship for Flambard Williams, a multi-award winning firm that provides property investment solutions and portfolio management advice to investors worldwide. The partnership aims to support their brand expansion, customer engagement and growth in a key market. 'We are ecstatic to sign a fantastic long-term deal to partner with this prestigious event. Add this to our sponsorship of who I believe is a future multiple Major winner, Wilco Nienaber, we will not only increase our global brand, but also host a number of our select clients to enjoy a phenomenal 4 days of golf,' Christopher Whetstone, Managing Director, Flambard Williams added. The tournament, which holds GEO-certification®, has built a reputation for entertainment both on and off the course, contributing to its prominence on the DP World Tour.
Mid East Info
13-05-2025
- Business
- Mid East Info
Hero Dubai Desert Classic announces new multi-year Official Patron partnership - Middle East Business News and Information
Dubai, UAE: The Hero Dubai Desert Classic (HDDC) continues to go from strength to strength, today announcing UK-based property investment company Flambard Williams as the newest member of its premium partnership family. Flambard Willams will become an Official Patron of the Classic on a multi-year deal, highlighting the tournament's continued attraction to international commercial partners. Multi-award winning Flambard Williams is a specialist property investment company providing expert solutions beyond traditional asset classes. They offer strategic advisory services and portfolio management advice to property investors around the world. This partnership marks the first major global sponsorship for their business and importantly supports their brand in reaching new audiences, engaging customers and growing presence in a priority market. Established in 1989, the HDDC is the oldest golf competition in the region, affectionately known as the Major of the Middle East. This year, in its 36th iteration, Tyrrell Hatton edged out the likes of Rory McIlroy, Jon Rahm, and Tommy Fleetwood to lift the Dallah Trophy. Premium on and off course entertainment and GEO-certification® have all contributed to its significance on the DP World Tour, and as part of the prestigious Rolex Series, it holds a premier status on the global golfing calendar. Simon Corkill, Executive Tournament Director of Hero Dubai Desert Classic, said: 'We're delighted to announce the support of Flambard Williams on a multi-year deal, and look forward to working with them as we continue to produce a truly fan and player-favourite event. 'Without partnerships like this we wouldn't be able to build such an amazing event that since 1989 has sparked some truly unforgettable moments on the DP World Tour. We can't wait to see what the 2026 event has in store and are excited to create more memorable experiences alongside our valued partners.' Christopher Whetstone, Managing Director, Flambard Williams, said that as current sponsors of South African golfer Wilco Nienaber, they were excited to partner with the iconic tournament: 'We are ecstatic to sign a fantastic long-term deal to partner with this prestigious event. Add this to our sponsorship of who I believe is a future multiple Major winner, Wilco Nienaber, we will not only increase our global brand, but also host a number of our select clients to enjoy a phenomenal 4 days of golf.' About Hero Dubai Desert Classic: The Dubai Desert Classic was founded in 1989 as the first DP World Tour event to take place in the Gulf, and the first and only GEO-certified golf event in the Middle East, highlighting the event's continued dedication to environmental responsibility and sustainable golf events. Regarded as one of the most significant events on the DP World Tour, and part of the prestigious Rolex Series, it has been credited with paving the way for golf's presence in the Middle East, as well as creating some of the most iconic moments in golfing history. Promoted and organised by Falcon and Associates, the tournament played on the Majlis course at Emirates Golf Club, is fondly referred to as the 'Major of the Middle East', due to its legacy and world-class players drawn to the tournament every year. The tournament is supported by title sponsor, Hero MotoCorp, and Emirates Global Aluminium (EGA), a founding partner of the Dubai Desert Classic. The 37th edition of the event will take place in January 2026 in Dubai. About Flambard Williams: Flambard Williams is UK's No1 Property Investment Specialist. Established in 2012 and headquartered in Canary Wharf, London, the team has a global reach and each year transacts on £bn's worth of property. Generating returns of over 10% annually along with major awards to their name, including Best Agent, Best Agency, and a 5-star award for their management services from the International Property Awards, it is clear to see why clients all over the globe have put their trust in Flambard Williams. Handling all sides of the property transaction, such as the purchase, the management, the mortgage, company formations, and, of course, the sourcing of the below-market-value properties, is why they are the leader in their industry. Flambard Williams is a big advocate of nurturing young sports talent, with Wilco Nienaber being their marquee signing. About Hero MotoCorp Ltd. Hero MotoCorp, headquartered in New Delhi, India, is the world's largest manufacturer of motorcycles and scooters for 24 consecutive years, with a global footprint spanning 48 countries across Asia, Africa, Latin America and a customer base of over 120 million. VIDA, powered by Hero, is the company's dedicated electric mobility arm, driving innovation and sustainability. Hero MotoCorp has collaborations with Harley-Davidson and Zero Motorcycles and strategic investments in Ather Energy and Euler Motors. The company operates eight manufacturing facilities – six in India and one each in Colombia and Bangladesh – along with two Research and Development centres: Centre for Innovation and Technology (CIT) in India and Tech Centre Germany (TCG) near Munich. Hero MotoCorp is the only Indian two-wheeler manufacturer listed on the prestigious Dow Jones Sustainability Index (DJSI). Beyond mobility, Hero MotoCorp is a leading global corporate promoter of multiple sports including golf, football, field hockey, and cricket. Hero MotoSports Team Rally is India's flag bearer in global rally racing, while legendary golfer Tiger Woods is the company's Global Corporate Partner. About the DP World Tour: The DP World Tour is the main men's professional golf tour of the European Tour group. As golf's global tour, we showcase global talent in global destinations and use our platform to build, entertain and connect our global community. GLOBAL TALENT: We provide pathways and a platform for the leading international talent, bringing together golfing icons, national heroes and emerging stars from around the world. GLOBAL DESTINATIONS: We stage tournaments in iconic cities and locations around the world and each week we celebrate and showcase the rich diversity of the courses, cities and cultures we visit. GLOBAL COMMUNITY: We build, entertain and connect communities through our commitment to innovation, creative content and having a positive social and environmental impact. Our 2025 Global Schedule features 42 tournaments in 26 different countries and comprises three distinct phases: five 'Global Swings', the 'Back 9' and the 'DP World Tour Play-Offs'. It features five Rolex Series events – the premium category of events on the DP World Tour – and four Major Championships, all of which count towards the Race to Dubai Rankings, the Tour's season-long competition which concludes at the DP World Tour Championship in Dubai. DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, has been the title partner of the DP World Tour since the start of the 2022 season, the Tour's 50th season following its formation in 1972. We also enjoy the support of many of the world's leading business brands with DP World, Rolex, BMW, Buffalo Trace Distillery, Emirates and Fortinet as Official Partners. About the Rolex Series: The Rolex Series is the premium category of events on the DP World Tour, comprising five tournaments in 2025, staged in a variety of world-class golfing locations around the globe, each with a minimum prize fund of US$9 million. Showcasing innovation, enriched media, content and broadcast coverage, and a superior event experience for both fans and for the world's top players, the list of Rolex Series Champions includes some of golf's most distinguished names. The Rolex Series was launched in 2017, coinciding with the 20th anniversary of Rolex's enduring partnership with the European Tour group. In 2025, the Rolex Series comprises; the Hero Dubai Desert Classic (January 16-19), the Genesis Scottish Open (July 10-13) the BMW PGA Championship (September 11-14), the Abu Dhabi HSBC Championship (November 6-9) and the DP World Tour Championship (November 13-16). The latter two events comprise the DP World Tour Play-Offs and feature the leading 70 and 50 players from the Race to Dubai respectively.
Khaleej Times
11-03-2025
- Sport
- Khaleej Times
A Legacy in Full Swing: 37 years of Emirates Golf Club's impact on golf in the Middle East
Emirates Golf Club marked its 37th anniversary on March 8, a milestone that highlights its lasting impact on Dubai's sporting landscape. Since its opening in 1988, the club has been at the forefront of the region's golf scene, evolving into one of the most recognized venues in the Middle East and beyond. The vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Emirates Golf Club was a bold step in positioning Dubai as a global sporting destination. Built on 175 acres of desert, it became the first all-grass championship course in the Middle East, setting the stage for the city's rise as a hub for world-class golf. At the heart of its legacy is the Majlis Course, often described as 'the desert miracle.' Designed by American architect Karl Litten, it blends seamlessly into the natural landscape, offering a championship-level challenge with the city's skyline as a dramatic backdrop. Since 1989, it has hosted the Hero Dubai Desert Classic, the first European Tour event in the Arabian Peninsula. The tournament has attracted legends of the game, from Seve Ballesteros and Ernie Els to Tiger Woods and Rory McIlroy. The event has delivered no shortage of memorable moments—Els' six-shot triumph in 1994, Woods' four-shot comeback in 2008, and McIlroy's breakthrough win at just 19 years old in 2009. The course has seen record-breaking rounds, including Els' stunning 61 (-11) in 1994 and Thomas Björn's tournament-record 266 (-22) in 2001. Alongside the Majlis, the Faldo Course, redesigned by six-time Major champion Sir Nick Faldo, offers a distinctive challenge with its floodlit fairways, allowing golfers to play under the night sky. But Emirates Golf Club is more than just a championship venue. It has grown into a social and sporting hub, welcoming both professionals and amateurs. Its state-of-the-art practice facilities, vibrant clubhouse, and diverse dining options have cemented its place in Dubai's sporting culture. From Vision to Reality The club's origins date back to the 1980s when Sheikh Mohammed championed the idea of a world-class golf course in Dubai. With the backing of his elder brother, Sheikh Maktoum bin Rashid Al Maktoum, the transformation from desert to lush fairways became a reality. The first tee shot, struck by Pakistan's President Zia-ul-Haq, symbolized a new era for the sport in the UAE. Three decades on, Emirates Golf Club continues to shape the game's future. With its rich history, elite-level competition, and commitment to nurturing new talent, it remains a defining landmark of Dubai's sporting success.
NBC Sports
20-02-2025
- Sport
- NBC Sports
Despite vowing to play less, Rory McIlroy will officially defend his title in New Orleans
Rory McIlroy mentioned earlier this year that he was cutting events from his schedule. That won't include the Zurich Classic. McIlroy and partner Shane Lowry will return to TPC Louisiana near New Orleans on April 24-27 to defend their Zurich title, the tournament announced on Thursday. Last year, McIlroy and Lowry defeated Chad Ramey and Martin Trainer in a playoff. It was one of four worldwide victories for McIlroy in 2024, a year in which he totaled six other top-3 finishes between the PGA Tour and DP World Tour. McIlroy also logged 27 starts last year, the most since McIlroy's 2010 campaign. 'I just played way too much last year,' McIlroy said. 'I want to be home more. I want to be a little more rested and fresh for bigger events.' McIlroy has played three events so far this season, tying for fourth at the Hero Dubai Desert Classic, winning the AT&T Pebble Beach Pro-Am and sharing 17th at last week's Genesis Invitational. It's unlikely that McIlroy play next week's Cognizant Classic, an event he added last year, making the Arnold Palmer Invitational his next expected start.
Khaleej Times
08-02-2025
- Sport
- Khaleej Times
Alpha Ninjas make bold statement as Ultimate Golf Challenge title race heats up
The battle for supremacy in the Ultimate Golf Challenge Season 2 is reaching a fever pitch after a fiercely contested second round at Emirates Golf Club's Faldo Course. The competition, featuring ten dedicated amateur teams featuring both men and women, delivered high-stakes drama on Thursday as the race to the UGC title tightened significantly, setting the stage for a thrilling climax. The Noble Legacy Masters, who dominated the opening round at the Dubai Creek Golf & Yacht club, maintain their grip at the top of the leaderboard with 467 points, but their once-comfortable lead has shrunk to 10 points. The Mateora Masters (457) and defending champions Tristar Gladiators (456) are now within striking distance, ensuring an electrifying finale next Thursday. The standout story of Round 2 belonged to the Alpha Ninjas. After languishing in ninth place following Round 1, they staged a spectacular comeback, displaying remarkable resilience and skill in the better-ball four-ball format. With four of their pairs finishing in the top five, they not only closed the gap on the leaders but also firmly established themselves as serious title contenders. The Ninjas dominated the individual leaderboard, with Julius Dias & Connie Sayal, Samvit Chopra & Anil Shivanna, and Adele McKelvey & Vivaan Sahni all finishing on 49 points, just three behind top scorers Amir Inam & Rabindra Banthia (Mateora Masters) on 52. Team captain Sanjay Advani summed up the team's spirit perfectly: 'As we said, don't count us out. We kept our word. The players gave it their all, and this is the result. 'We were just warming up in Round 1, but now we've found our momentum, and we're carrying it into the finale.' Bittersweet Round Another team to deliver a top-level performance was The A Team, who initially finished third overall on Friday. However, their final placement was affected by a scoring error on a player's card, resulting in an unfortunate drop down the table after the scores were adjusted. Nikhil Kohli summed up a bittersweet round for The A Team saying: 'It was a total team effort, and my partnership with Nonita really clicked—that really helped. At the end of the day, I'm very happy with what we achieved as a whole. 'I think the format is beautiful because it gives everyone a chance to perform, to come back even if they are down, and it's planned to perfection.' Nikhil also highlighted the invaluable support system behind The A Team, praising the team owners and mentors for their encouragement. 'Aman and Ayesha have been very supportive of everyone, and they motivate us along with our mentor Badru (Hilal). It really improves your game and helps boost morale,' he said. All Eyes on the Majlis With around 300 points up for grabs in the final round, the Ultimate Golf Challenge is still anyone's to win. The Majlis Course, home to the historic Hero Dubai Desert Classic, will provide the perfect backdrop for the grand conclusion of this exhilarating Season 2 of the Ultimate Golf Challenge. Tournament Director Brandon de Souza lauded the incredible standard of play, highlighting that 37 out of 50 pairs scored 41 points or better. 'The level of competition is remarkable,' he said. 'It's all set up for an unforgettable finale.' All roads now lead to the Majlis Course for one showdown on Thursday, April 13. Round 2 Team Standings: (Read as Round 1 + 2 & Total score) Noble Legacy Masters (292 + 175) 467 Mateora Masters (271 + 186) 457 Tristar Gladiators (277 – 179) 456 Shershaah Eagles (277 + 183) 454 Aplha Ninjas (255 + 195) 450 The A Team (289 + 180) 449 Sultans Of Swing (276 + 169) 445 Three Comma Master (259 + 173) 432 Desert Knights (258 + 159) 417 The Brain & Performance Centre (229 + 172) 401 Round 2 Individual Standings (Top 5 Pairs): Amir Inam & Rabindra Banthia (Mateora Masters) – 52 pts Julius Dias & Connie Sayal (Alpha Ninjas) – 49 pts Samvit Chopra & Anil Shivanna (Alpha Ninjas) – 49 pts Adele McKelvey & Vivaan Sahni (Alpha Ninjas) – 49 pts Sandeep Singh & Kabir Luthra (Alpha Ninjas) – 48 pts ALSO READ
