After success in Rampur, ‘Village Mall' model set to multiply in UP
The concept is aimed at making village panchayats in Uttar Pradesh self-reliant and revitalising the rural economy, said a state govt spokesperson.
The first such mall has come up in the Dhamora Gram Panchayat under the Milak development block of Rampur district.
According to chief development officer Nand Kishore Kalaal, the mall was constructed using public contributions, without spending a single rupee of govt funds.
The entire Rs 1.60 crore cost was recovered through the reserved shop allotments.
The mall includes 43 shops, all allotted to local villagers.
It is already supporting the livelihoods of hundreds of families and generating a monthly rental income of Rs 30,000 for the panchayat, said Kalaal, while adding that the construction of the second mall is nearing completion in Rampur's Mankara Gram Panchayat of Bilaspur Tehsil.
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This mall, which is set to host outlets of major national and international brands, was developed at a cost of Rs 3 crore. It houses 28 shops designed to promote local entrepreneurship and self-employment.
A key highlight of the project is the strict adherence to the reservation policy in the allotment of shops, ensuring social justice and inclusive development. "These village malls are generating substantial local employment opportunities and empowering residents by providing them direct access to markets," the spokesperson said.
Before 2017, the vast tracts of govt land were encroached upon. "Under the Yogi govt, these lands are being reclaimed and transformed into vibrant economic hubs, restoring dignity and prosperity to rural communities," he said.
This innovative model is now set for wider implementation across Uttar Pradesh. By offering a platform for women, youth, self-help groups, and local producers, the village malls will connect rural products to broader markets and play a crucial role in strengthening the village economy.
"The Pragati Mall concept has become a milestone in the journey toward a self-reliant India. It stands not just as an example of reclaiming encroached public land but also as a testament to development powered by public participation," said Kalaal, while noting that the Rampur model is now inspiring other UP districts.
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