12BET Makes the Shortlist at the 2025 EGR Marketing & Innovation Awards
Article content
Article content
LONDON — 12BET, a pioneering name in the igaming world since 2007, is honored to be shortlisted in two categories at the 2025 EGR Marketing & Innovation Awards: Sportsbook Marketing Campaign, and Marketing Team of the Year – B2C. This recognition highlights the brand's ongoing dedication to creating meaningful and original experiences that resonate with sports audiences and digital communities.
Article content
The EGR Marketing & Innovation Awards are among the most respected accolades in the online gaming industry. Held annually, the awards celebrate creativity, strategic thinking, and innovation across the sector, attracting participation from many of the world's leading companies. For 12BET, being named a finalist is a meaningful milestone that showcases the brand's energy, originality, and deep-rooted passion for sports culture.
Article content
12BET's approach to creativity is rooted in connection. From immersive storytelling to interactive challenges and global sports initiatives, the brand focuses on delivering fresh ways for audiences to engage with the sports they love. Every initiative is designed to build community, spark excitement, and reflect the evolving interests of its users.
Article content
Built on a foundation of trust, energy, and continuous innovation, 12BET remains committed to shaping the future of sports-driven digital experiences. The team thanks its community for their ongoing support and looks forward to what comes next with confidence and imagination.
Article content
12BET, founded in 2007, is a pioneering igaming company with over a decade of experience delivering multilingual services across Europe and Asia. Recognized globally and ranked 17th by eGaming Review Magazine's Annual Power 50, 12BET has become a major force in Asia's igaming market. Built on the core values of sincerity, fairness, and kindness, 12BET provides a secure, reliable, and exceptional entertainment experience for users around the world.
Article content
Article content
Article content
Article content
Article content
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CTV News
32 minutes ago
- CTV News
The latest fleeting TikTok beauty trend? Looking tired
A poster girl for the "Tired Girl" makeup trend, Jenna Ortega is pictured at the season two premiere of the TV series "Wednesday" in London. (Scott A Garfitt/Invision/AP via CNN Newsource) Jenna Ortega's eyes are lightly smudged, framed by dark shadows. Her face is pale, and her cheekbones are accentuated by a dash of gray. Her lips are tinged purple. She looks exhausted, but that's the point. The latest Gen Z makeup trend, 'Tired Girl,' celebrates the look of not having been to bed. For as long as beauty standards have existed, people have collectively fought against looking tired. Concealer, eye cream and corrector sticks are, at least in part, designed to make us look fresh and alert. Historically, appearing fatigued has been associated with poor health, aging and unattractiveness. Tired Girl beauty celebrates the opposite; it's about embracing the imperfections we've traditionally tried to conceal. The modern poster girl for the trend is Wednesday Addams, the Addams Family's morbid and emotionally reserved daughter, who is the focus of Tim Burton's Netflix series starring Ortega in the role. Much like the first season, series two sees the actor showcasing shadowed under-eyes and pale skin, a look that she recently recreated on the red carpet for the show's premiere in London. Those born outside of the Gen Z age group will recognize earlier references — think Angelina Jolie in 'Girl Interrupted,' or a young Natalie Portman in 'Leon.' Emma Chamberlain Social media personality Emma Chamberlain, seen at the 2025 Met Gala, has also experimented with makeup that makes the skin around her eyes appear bruised. (Angela Weiss/AFP/Getty Images via CNN Newsource) Other contemporary famous fans of the makeup trend include the actor Lily Rose-Depp, model and musician Gabbriette and influencers Emma Chamberlain, Danielle Marcan and Lara Violetta. As of late July, tired girl makeup is now a TikTok category, with numerous tutorials on how to achieve the sleep-deprived look, with some of the most popular having gained over 300,000 views so far. In one of her recent videos, Violetta — who smudges dark eye shadow under her eyes to create a 'moldy makeup' aesthetic — said 'eye bags are so chic because you actually have to work for them.' Overall, the look is messy and undone with a rebellious edge. 'It's a celebration of realness,' makeup artist and Glass magazine beauty director Kim Brown told CNN. 'The Tired Girl look has an edge and personality. It's tough and cool.' A fleeting trend Tired Girl is not to be confused with goth, a music-based subculture that spawned a moodier look involving much paler skin and heavier and pronounced dark eyes. It is also different to South Korea's viral aegyo-sal makeup trend, which emphasizes the puffy area of fat under the eyes to create a more youthful appearance. Grunge fashion, known for its disheveled, lived-in aesthetic and popularized by Courtney Love in the '90s, is perhaps the look's most recent relation. But, as with other fleeting TikTok trends, the roots of Tired Girl don't run anywhere near as deep. 'Grunge grew from anti-establishment values, music scenes and community solidarity, where aesthetic and cultural rebellion were inseparable,' said Dan Hastings-Narayanin, the deputy foresight editor at The Future Laboratory, a trend forecasting firm. The Tired Girl look, on the other hand, is part of the transient 'core' phenomenon, a word used to describe niche internet aesthetics, such as 'cottagecore' (nature-inspired, romantic) or 'Barbiecore' (playful and hyper-feminine). 'It's a quick way to show who you are or what mood you're going for,' said Hastings-Narayanin. The challenge, he argued, is that it is 'fleeting, commodified and poised for replacement by the next viral moment.' Gabbriette Gabbriette, pictured at Saint Laurent's 2025 menswear show in Paris, is known for her signature "smudgy eyes" look, often featuring a smoky or grunge-inspired aesthetic. (Laurent Vu/Sipa/AP via CNN Newsource) The trend has a distinctive Tim Burton energy, so it comes as no surprise that it appeared on both seasons of Wednesday. 'The core principle was to achieve a polished but natural look using minimal products and highlighting Jenna's natural features,' said hair and makeup artist Tara McDonald, who created Ortega's look in season one. As Ortega's foundation was lighter in color than her natural skin tone, and McDonald 'didn't want to conceal her natural under-eye area with makeup,' the darker circles around her eyes stood out more than usual, McDonald explained. 'The eyeshadow was dark, but it was only ever a light application, and the illusion of naturally flushed lips — almost like they've been gently bitten — was key,' she added. Kicking back against perfection Like with any pronounced beauty look, there is a message in Wednesday's makeup. 'The intention was always that she's not going to be the kind of girl who spends hours doing her hair and makeup,' said Nirvana Jalalvand, who was behind Ortega's beauty look for season two. 'She's just not that kind of person. She has cases to solve and important places to be. Putting her face on isn't going to be high on her priority list.' In that regard, Wednesday's nonchalance about her appearance serves as the antithesis to traditional, polished, fresh-faced beauty ideals, and a subversion of femininity. It is a clear departure from the 'clean girl' aesthetic, a fresh-faced look that involves flushed cheeks, radiant skin and minimal makeup, popularized by Bella Hadid, Hailey Bieber and Kendall Jenner over the last few years. 'It's not just the makeup though; it's part of something wider,' said Jalavland. 'Even the way people post their Instagram photos now has shifted with photo dumps and blurry images. We've all grown tired of overly curated, perfectionism. This messy culture is a fight against that clean girl aesthetic. Tired Girl is a different way of presenting yourself. It's almost like we went so far into perfection that people are going back on it.' This is also true of its execution; applying concealer and blush requires little effort. 'Most people can do this makeup,' said McDonald. 'You don't necessarily need to be a great makeup artist. You don't need a steady hand. You can achieve this look without makeup brushes.' While Tired Girl may be unlikely to make a lasting cultural impact, its origins might say something deeper about the challenges that young people face. Hastings-Narayanin views Gen Z's embrace of the Tired Girl trend as a return to vulnerability and relatability amid 'relentless pressures' that include juggling academics and extracurriculars, managing student debt and navigating a fragile job market, all while striving for personal goals like saving the planet. 'Flaunting vulnerability and dark humor becomes a coping mechanism that proclaims, 'I am exhausted and uncertain about my future, and I will laugh through the gloom,'' he said. By Ella Alexander, CNN
National Post
2 hours ago
- National Post
LambdaTest Unveils the Fourth Edition of the Testµ ('TestMu') Conference in 2025
Article content The largest virtual event for quality and engineering professionals returns with a focus on innovation, AI, and future-ready testing strategies Article content SAN FRANCISCO — LambdaTest, a leading GenAI-native quality engineering platform, is excited to unveil the 4th edition of its flagship Testµ ('TestMu') Conference, taking place virtually from August 19–21, 2025. This year's event is set to host over 50,000 quality, engineering, and DevOps professionals from more than 120 countries, making it one of the largest online global gatherings dedicated to the future of quality engineering. Article content Testµ ('TestMu') Conference 2025 is designed to explore cutting-edge trends, emerging tools, and breakthrough innovations shaping the world of technology. With an esteemed lineup of 100+ global speakers, the conference will feature some of the most influential voices in tech, including Angie Jones, Global Vice President of Developer Relations of Block; Bratin Saha, Chief Product and Technology Officer of DigitalOcean; Dana Lawson, Chief Technology Officer of Netlify; Luis Héctor Chávez, Chief Technology Officer of Replit; Subba Ramaswamy, Managing Director of Accenture; and T.R. Vishwanath, Co-Founder and CTO of Glean. Article content 'In the spirit of 'μ' — the micro that makes the macro matter — Testμ 2025 is where precision meets perspective,' said Sachin Sharma, Senior Manager SDET at Adidas and one of the speakers at the 2025 edition. 'It's not just about finding bugs; it's about reframing problems, sharpening decisions, and elevating every outcome. Whether you're a tester, developer, or delivery leader, join us to explore the details that define excellence and the ideas that shape the future,' he added. Article content Over three days, attendees will have access to 60+ sessions, including keynotes, interactive workshops, fireside chats, and panel discussions on topics including Generative AI, automation at scale, test frameworks, mobile testing, API testing, AI in software testing, visual testing, accessibility testing, tools and technologies in quality & engineering, technology leadership strategies, and much more. These sessions are designed to foster insightful conversations, hands-on learning, and the exchange of strategic ideas to tackle the future of testing in a rapidly evolving technological landscape. Article content 'TestMu Conference 2025 is LambdaTest's flagship, annual conference built for the community, by the community,' said Asad Khan, CEO and Co‑Founder of LambdaTest. 'This conference brings together a community of visionaries, disruptors, and changemakers committed to reshaping the future of engineering and quality. It's not just an event, it's a platform for all of us to connect, learn, and inspire one another. At LambdaTest, we're excited to share how we're driving innovation in software testing through collaboration, and the TestMu Conference is one such initiative. Let's break new ground and build a future where software quality is the cornerstone of success.' Article content The conference also provides unparalleled opportunities for peer networking, hands-on learning, and live challenges with exciting prizes. Testμ Conference 2025 also has a rich ecosystem of partners, including Accenture, Wipro, Cognizant, CircleCI, Elastic, Planit, Netlify, Microsoft, and many others. Article content Registration for the conference is now open. For more details, including the full event schedule, speaker lineup, and topics covered, visit: Article content About LambdaTest Article content LambdaTest Article content is a GenAI-powered Quality Engineering Platform that empowers teams to test intelligently, smarter, and ship faster. Built for scale, it offers a full-stack testing cloud with 10K+ real devices and 3,000+ browsers. Article content With AI-native test management, MCP servers, and agent-based automation, LambdaTest supports Selenium, Appium, Playwright, and all major frameworks. AI Agents like HyperExecute and KaneAI bring the power of AI and cloud into your software testing workflow, enabling seamless automation testing with 120+ integrations. Article content LambdaTest Agents accelerate your testing throughout the entire SDLC, from test planning and authoring to automation, infrastructure, execution, RCA, and reporting. Article content Article content Article content Article content
Globe and Mail
2 hours ago
- Globe and Mail
NIKE Bets on EMEA Growth: Can This Strategy Pay Off in FY26?
NIKE Inc. 's NKE EMEA strategy is emerging as one of the most promising growth levers for fiscal 2026, building on progress already made in cleaning up the marketplace and repositioning NIKE Digital as part of an integrated channel strategy. In fourth-quarter fiscal 2025, the region delivered growth in key performance categories like running and training, while women's sportswear footwear returned to growth. Wholesale sportswear also posted gains, reflecting the benefits of diversifying beyond classic franchises such as Air Force 1, Dunk and AJ1. The company ended the quarter with inventory slightly ahead of targets and a healthier balance of full-price sales. A core pillar of NIKE's EMEA push is the 'sport offense' realignment, dedicated cross-functional teams focused on specific sports to deepen athlete relationships, drive targeted innovation and tailor storytelling by market. This sharper focus enables the company to match local consumer demand with sport-specific product pipelines, such as high-performing running footwear (led by the Vomero 18 franchise) and expanded women's basketball offerings. The approach also supports sharper marketplace segmentation, allowing NIKE to deliver unique assortments to wholesale partners like JD Sports while maintaining premium positioning in NIKE Direct. In fiscal 2026, NIKE expects the EMEA region to benefit from a stronger holiday order book, bolstered by growth in performance categories and new dimensions in sportswear to offset declines in classic franchises. Momentum in the region is also supported by improved wholesale sell-through rates, healthier inventory levels and higher full-price sales penetration. If the sport offense model continues to generate both consumer excitement and channel profitability, EMEA could be a key driver of the company's return to sustainable growth in fiscal 2026. NKE's Competition in the Global Arena adidas AG ADDYY and lululemon athletica inc. LULU are the key companies competing with NIKE in the global market. adidas remains one of NIKE's strongest global competitors, leveraging its deep heritage in performance sports and lifestyle segments to maintain a strong foothold in markets like EMEA and Asia-Pacific. The brand continues to benefit from its credibility in football, running and training, reinforced by partnerships with elite clubs, athletes and cultural icons. In recent years, adidas has accelerated its innovation cycle, introducing performance-driven footwear like the Adizero and Ultraboost lines, while expanding its sustainability initiatives, such as increasing the use of recycled materials through its Primegreen and Primeblue platforms. lululemon has carved out a premium niche in athletic apparel, dominating the global yoga, studio and athleisure markets while steadily expanding into high-performance categories like running, training, golf and tennis. lululemon's vertically integrated model, with a strong direct-to-consumer foundation, allows for tight control over pricing, product drops and customer experience. NKE's Price Performance, Valuation & Estimates Shares of NIKE have lost 1.1% year to date compared with the industry 's decline of 5.2%. From a valuation standpoint, NKE trades at a forward price-to-earnings ratio of 40.07X compared with the industry's average of 29.34X. Image Source: Zacks Investment Research The Zacks Consensus Estimate for NKE's fiscal 2025 earnings implies a year-over-year decline of 12.04%, while that for fiscal 2026 indicates growth of 1.9%. The company's EPS estimate for fiscal 2025 and 2026 has been unchanged in the past seven days. Image Source: Zacks Investment Research NIKE currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. See our %%CTA_TEXT%% report – free today! 7 Best Stocks for the Next 30 Days Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report NIKE, Inc. (NKE): Free Stock Analysis Report lululemon athletica inc. (LULU): Free Stock Analysis Report Adidas AG (ADDYY): Free Stock Analysis Report
