logo
Dubai-born easy app awards full digital mandate to Medialinks for bold UAE launch

Dubai-born easy app awards full digital mandate to Medialinks for bold UAE launch

Zawya6 hours ago
Dubai, UAE – easy app is a next-generation delivery platform founded by a collective of entrepreneurs based in the UAE. The mandate spans the full digital spectrum: strategy, paid media, mobile growth, performance marketing, social, content, influencer management, and analytics.
This isn't just another app launch. easy app is entering a saturated market, and doing it on its own terms: minimum markups, optimized delivery, and a platform designed to put both the customer and the business partner first.
'We didn't want an agency. We wanted a partner who could move like a startup and think like a boardroom,' said Farah H, one of easy app's co-founders. 'Medialinks is that partner.' With launch campaigns already underway, easy App will go live in the coming weeks with an aggressive media rollout, hyper-local businesses partnerships, and a loyalty model that redefines user retention in the category.
'We love working with UAE born brands and this is the kind of mandate we were built for,' said Zeeshan Sajid Amin, CEO of Medialinks. 'easy App has the product. We're building the muscle around it, performance, presence, and pressure-tested scale.'
The partnership signals a new wave of digital ambition in the UAE's startup ecosystem, and marks a defining moment in Medialinks' journey as the region's fastest-growing digital growth partner.
Set to launch in the coming weeks, easy App is positioning itself as a fresh competitor to the region's current delivery giants. The UAE born app promises a more transparent and rewarding experience for customers and business partners alike.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

flydubai Adopts AI-Powered Smart Gates to Streamline Crew Immigration
flydubai Adopts AI-Powered Smart Gates to Streamline Crew Immigration

Hi Dubai

time16 minutes ago

  • Hi Dubai

flydubai Adopts AI-Powered Smart Gates to Streamline Crew Immigration

flydubai has partnered with UAE-based technology firm emaratech to roll out advanced biometric smart gates for its pilots and cabin crew, aiming to enhance immigration processing and operational efficiency. The new system, installed at flydubai's Airport Operations Centre, uses facial recognition, AI-powered verification, and real-time data integration to deliver a faster, paperless immigration experience. The initiative is part of the airline's continued investment in innovation and support for its growing flight operations. His Excellency Thani Alzaffin, Group CEO of emaratech, said the collaboration sets a new standard in smart border control, offering real-time validation through seamless integration with immigration systems. 'We are shaping a future where innovation drives convenience and trust at every checkpoint,' he said. flydubai's Chief Procurement & Technology Officer, Mohammed Hareb AlMheiri, noted that the technology reflects the airline's strategy to improve crew operations and punctuality while future-proofing its systems. Six biometric smart gates have been installed for crew use at the operations centre. flydubai currently operates a fleet of 89 aircraft across more than 135 destinations, supported by over 6,400 employees, including 1,300 pilots and 2,500 cabin crew. News Source: Dubai Media Office

Real Madrid icon Casillas headlines Hisense launch in Dubai as 116' UX TV captivates fans
Real Madrid icon Casillas headlines Hisense launch in Dubai as 116' UX TV captivates fans

Sport360

time35 minutes ago

  • Sport360

Real Madrid icon Casillas headlines Hisense launch in Dubai as 116' UX TV captivates fans

As FIFA Club World Cup 2025™ heats up ahead of thrilling quarter-final encounters across the United States, football legend Iker Casillas delivered a standout moment off the pitch – unveiling Hisense's monumental 116' UX TV at Dubai's Mall of the Emirates. Saturday's packed event marked the finale of a 10-day football-themed roadshow by Hisense, the tournament's official partner and TV screen provider. Widely regarded as one of the greatest goalkeepers of all time, Casillas brought star power to the Hisense Arena, drawing supporters eager to see both the football icon and the brand's most advanced technological leap. His visit included a live stage appearance, interactive fan moments and an exclusive tour of Hisense's Dubai-based R&D Centre where he explored the brand's next-generation innovations. 'Technology has become an essential part of how fans experience football today,' Casillas told the crowd. 'Whether you're in the stadium or at home, the quality of the viewing experience shapes how you connect with the game. 'It's impressive to see how companies like Hisense are pushing the boundaries of what's possible.' The newly launched 116' RGB MiniLED TV is a game-changer in home entertainment, introducing RGB 3D colour control for precise light and colour balance. Coupled with Hisense's most advanced AI processor and a new MiniLED backlight chip, the UX TV delivers unprecedented contrast, colour fidelity and energy efficiency. It's a display built to replicate the thrill of the stadium right in your living room. Casillas, who claimed 25 major honours with Real Madrid, Porto and Spain, was visibly impressed by what he saw – both at the roadshow activation and during his behind-the-scenes visit to the R&D Centre. He said: 'Seeing the innovation behind the scenes gives you a real appreciation for how much work goes into creating the technology that supports the sport. From stadium screens to home TVs, it's all about bringing fans closer to the game.' Casillas also reflected on the broader impact of Hisense and similar global brands, saying: 'They don't just sponsor the game, they help it grow. By supporting teams, tournaments and fan experiences they create moments that unite people through football – like this visit to Dubai.' Alongside the UX TV, Hisense also showcased other advancements. These included the 'AI Your Match' feature which uses real-time data to personalise the viewing experience based on match context and the ConnectLife smart ecosystem which integrates appliances and entertainment for a seamless connected home. Limited edition Real Madrid products were also displayed, celebrating the brand's ongoing partnership with the iconic club. Jason Ou, President of Hisense Middle East and Africa, emphasised the brand's commitment to merging sport and innovation. He said: 'We're honoured to welcome Iker Casillas to Dubai for this special launch. At Hisense we're passionate about connecting people with the sports they love. 'The 116' UX TV is a testament to that mission, delivering a truly immersive viewing experience that brings fans closer to every pass, goal and celebration.' Meanwhile, FIFA Club World Cup 2025™ has continued to deliver standout performances with powerhouses from Europe, Asia and the Americas showcasing their talents on the global stage. Shocks on the pitch in the FIFA Club World Cup 2025™ Round of 16 included Saudi Arabian giants Al Hilal beating Premier League heavyweights Manchester City 4-3 in extra time, and 2023 CONMEBOL Libertadores™ champions Fluminense eliminating 2024/25 UEFA Champions League™ finalists Internazionale via a 2-0 win. Casillas believes that the tournament, particularly when combined with global tech collaborations, plays a vital role in growing the sport, especially in regions like the Middle East. He said: 'Tournaments like the Club World Cup give teams and players in the region a global platform. It raises the level of competition and inspires the next generation to dream bigger.' Casillas views the Middle East as a rising force in global football. He said: 'There's a clear commitment to excellence here – from youth development to hosting major events. I think we're only seeing the beginning of what this region can offer.' Hisense's activation at the FIFA Club World Cup 2025™ showcased its unique blend of football tradition and state-of-the-art technology. Through global partnerships with tournaments like the FIFA Club World Cup™, UEFA EURO™ and Real Madrid, Hisense continues to redefine how audiences connect with the sport.

Abu Dhabi Securities Exchange to launch Middle East's first digital bond
Abu Dhabi Securities Exchange to launch Middle East's first digital bond

Khaleej Times

time35 minutes ago

  • Khaleej Times

Abu Dhabi Securities Exchange to launch Middle East's first digital bond

Abu Dhabi Securities Exchange (ADX), the largest exchange in the UAE and second largest exchange in the Middle East North Africa (Mena), has announced the commencement of the pricing stage as the initial step toward listing the first-ever, distributed ledger technology (DLT)-based bond in the region. Issued by First Abu Dhabi Bank (FAB) using HSBC Orion , a market-leading digital assets platform, the upcoming bond listing represents a landmark step in ADX's mission to lead financial innovation and support Abu Dhabi's digital transformation agenda. The upcoming listing is the result of strategic collaboration between ADX, HSBC, and FAB. It is powered by HSBC Orion, which is operated by the Central Moneymarkets Unit (CMU) in Hong Kong, and structured with support from leading international law firms, reflecting the high standard of governance. Global investors can access the digital bond through accounts held with CMU, Euroclear and Clearstream, onboarding onto HSBC Orion as direct participant, or via their existing custodian who can participate through one of the above options. Introducing the digital bond into ADX's growing list of financial products supports its broader ambition to offer innovative financial instruments and signifies the Exchange's pioneering role in introducing tokenised finance. Digital bonds, fixed-income securities issued and recorded on blockchain technology, offer operational efficiencies, improved settlement cycles, reduced counterparty risk, improved security and enhanced transparency for institutional investors. Designed to ensure compatibility with global settlement infrastructure, the bond integrates digital technology with existing post-trade infrastructure, bridging traditional markets with next-generation issuance models and supporting institutional access. HSBC acted as the sole global coordinator, lead manager and bookrunner on the transaction, and played a central role in bringing the end-to-end blockchain-based issuance to the MENA region. Abdulla Salem Alnuaimi, group chief executive officer of ADX, said: 'The successful issuance of MENA's first blockchain-based digital bond, in close collaboration with FAB and HSBC, marks a defining moment in our journey to transform capital markets through innovation. ADX was central in facilitating this milestone, ensuring the bond's seamless integration with existing post-trade infrastructure and compatibility with global settlement standards.' He added: 'This initiative not only expands access to institutional-grade digital instruments, but also lays the foundation for a broader class of tokenized assets—including green bonds, sukuk, and real estate-linked products. It reinforces Abu Dhabi's position as a leading global financial centre. It aligns with the UAE's national agenda to build a diversified, technology-driven capital market anchored in transparency, resilience, and long-term growth.' Lars Kramer, group chief financial officer at FAB, said: 'This milestone marks a significant advancement in our innovation journey, establishing FAB as the issuer for the first blockchain-based digital bond in the MENA region. Together with ADX and HSBC, we are setting new benchmarks in efficiency, transparency, and security, while aligning with the UAE's progressive regulatory framework. By transforming traditional settlement processes into seamless digital workflows, we are not only advancing FAB's digital transformation but also supporting investors navigate the global digital assets landscape. This bond issuance accelerates the development of a robust digital capital markets ecosystem in the UAE.' Mohamed Al Marzooqi, chief executive officer, UAE, HSBC Bank Middle East Limited, said: 'The successful launch of MENA's first digital bond on ADX using HSBC Orion shows how we are transforming the promise of tokenisation into reality for our region. By combining our global experience with trusted local partners, ADX and FAB, we're helping bolster the region's capital markets - making them more transparent, efficient and accessible to investors. This is a significant milestone towards a future where digital assets become a mainstream part of the Middle East's financial landscape.'

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store