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3 market movers: small-cap breakout, US debt auctions, crypto

3 market movers: small-cap breakout, US debt auctions, crypto

Yahoo3 hours ago

Yahoo Finance Markets and Data Editor Jared Blikre joins Morning Brief to break down the top three market movers in Monday's trading day, including the small-cap (^SP600, ^RUT) breakout, bitcoin (BTC=F) climbing, and the $120 billion in US debt auctions traders are watching.
To watch more expert insights and analysis on the latest market action, check out more Morning Brief here.

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Boston Legacy FC Is In Its Trust-Building Era With New Logo, Identity
Boston Legacy FC Is In Its Trust-Building Era With New Logo, Identity

Forbes

time24 minutes ago

  • Forbes

Boston Legacy FC Is In Its Trust-Building Era With New Logo, Identity

Boston Legacy FC unveiled its new crest and visual identity on June 7. Launching a new sports franchise in today's day and age is no easy feat. Financial logistics aside, ensuring the organization's branding and marketing is seemingly flawless is of the utmost importance, especially with critics quick to share their displeasure on social media. Establishing brand equity in a highly competitive sports market dominated by legacy brands is a delicate balance as upstart franchises try to create their own identity to stand out from the crowd. Boston Legacy FC, the NWSL expansion franchise formerly known as BOS Nation FC, learned this the hard way as it now seeks to build trust amid a rebrand before stepping on the field. 'There are no shortcuts to trust, frankly,' Boston Legacy FC chief revenue officer Amina Bulman said. 'It's won conversation by conversation, day over day. We're putting in the work and we're trying to show our fans, our collaborators and our community that we're in it for the long haul, and we really appreciate and value that they've given us a second chance to build a brand they can be really proud of. 'I think folks sense when you're really authentic about that and they are still working with us and walking with us as we build this organization.' Led by Boston Unity Soccer Partners, an all-female ownership group comprised of Jennifer Epstein, Stephanie Connaughton, Ami Danoff and Anna Palmer, the expansion side set to take the field in 2026 faced its first setback in October 2024 after unveiling its original name—an anagram for 'Bostonian'—and a questionable accompanying marketing campaign titled 'Too Many Balls,' that many deemed offensive. The club apologized and retracted most of its marketing before officially announcing a rebrand in March, and thus, Boston Legacy FC was born. With a new name in tow, the club needed to double down on its crest, branding and visual identity in order to avoid any further setbacks and discontent. During a five-month design process led by renowned graphic designer Matthew Wolff, the club listened, learned and compiled information and feedback via focus groups, stakeholder interviews, and quantitative and qualitative research. Boston Legacy FC unveiled its new crest and visual identity on June 7. The new Boston Legacy FC crest and visual identity pays homage to a Boston staple of integrity and ... More grit, the swan. Paying homage to a cultural fixture of Boston and the Emerald Necklace, which features Boston Public Garden, the swan is a 'relentless protector, renowned for being loyal to the end and aggressively territorial.' Its eight feathers represent the eight original NWSL teams, including the Boston Breakers, with more specific symbolism and subtleties throughout. 'I think folks are so excited about the narrative behind the swan and they really get how it stands for both Boston and women's sports in the NWSL,' Bulman said. 'So I've been thrilled with the reception.' The Boston Legacy FC rebrand was a different animal for Bulman, who was part of the Washington Commanders' rebrand after the legacy NFL franchise announced in July 2020 it was retiring its 'Redskins' name it had used since 1933. The team was known temporarily as Washington Football Team from 2020-21 before announcing in 2022 it would be known as the Commanders moving forward. 'The Redskins brand had been around for 90 years,' said Bulman, Washington's former chief brand & strategy officer. 'People remember going to games with their grandparents so there was all this brand equity built up in the existing organization. It was really deeply emotional for people to go through that rebrand. 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Business executives' confidence in US economy wanes
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time25 minutes ago

  • Yahoo

Business executives' confidence in US economy wanes

A new survey has revealed that confidence among business leaders regarding the US economy has significantly diminished due to various factors. According to the second-quarter AICPA and CIMA Economic Outlook Survey, fears of a potential recession and the effects of tariffs have played a significant role in this drop in optimism. The survey targets chief executive officers, chief financial officers, controllers, and other senior management accountants, showing that merely 27% of executives currently hold a positive view of the economy. This represents a sharp decline from 47% in the previous quarter and 67% at the conclusion of 2024. Ongoing inflation and the erratic application of tariffs have intensified worries about an economic downturn, according to the survey report. One in five executives believe the US is already undergoing a contraction in the business cycle, while 34% expect one to occur by the end of the year. Among those anticipating a recession, 75% foresee it being moderate to severe. Additionally, two-thirds of executives report considerable uncertainty in business planning due to fluctuating tariff schedules, an increase from 49% last quarter. In light of these challenges, 32% of executives are increasing prices, while 31% are investigating alternative supply chain options. Furthermore, 26% are seeking to cut operating costs as a precautionary measure. The AICPA survey acts as a forward-looking indicator of hiring and business expectations for the forthcoming year. In contrast, the US Department of Labor's employment report examines past hiring patterns. Key findings suggest a tightening in recruitment, with only 14% of executives actively looking to hire new staff, down from 20% last quarter. Additionally, 12% indicated they have an excess of employees, an increase from 8% previously. Projected revenue growth for the next year stands at a mere 1%, the lowest level since the third quarter of 2020. Profit expectations have also turned negative, falling to -0.3% from +1.7% in the previous quarter. Only 37% of executives express a positive outlook regarding their own organisation's prospects for the coming year, a decrease from 50% in the last quarter. The proportion of those anticipating business expansion has also dropped from 57% to 43%. This quarter, "domestic economic conditions" has emerged as the foremost concern for executives, overtaking inflation, which was previously the primary issue. The survey gathered 328 qualified responses from CPAs and CGMAs in leadership positions. "Business executives' confidence in US economy wanes" was originally created and published by The Accountant, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio

Kalamazoo hires longtime Grand Rapids parks and recreation director
Kalamazoo hires longtime Grand Rapids parks and recreation director

Yahoo

time27 minutes ago

  • Yahoo

Kalamazoo hires longtime Grand Rapids parks and recreation director

KALAMAZOO, Mich. (WOOD) — The city of Kalamazoo has hired a new deputy city manager, who comes to Kalamazoo from Grand Rapids. City leaders on Monday announced the hiring of David Marquardt. He has been Grand Rapids' director of parks and recreation since 2015. 'David leaves us with a capable department of dedicated employees, a thriving parks system and numerous community partnerships,' stated Grand Rapids City Manager Mark Washington. 'I appreciate his service and wish him well in this management role for our neighbors in Kalamazoo.' As deputy city manager, Marquardt will be responsible for departments like parks and recreation and public services. He will also oversee communication projects. In a statement, Marquardt said he was 'genuinely thrilled' to be joining the City Manager's Office. 'Kalamazoo has the charm of a smaller community as well as many amenities found in larger cities,' he said. 'With its thriving college and university institutions as well as its numerous well-known businesses and corporations, I am looking forward to contributing to and uplifting the strengths of Kalamazoo's community fabric.' Marquardt is set to leave his position in Grand Rapids on July 4 and join the Kalamazoo City Manager's Office on July 7. Leaders in Grand Rapids say they're working on a plan for interim leadership. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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