Amazon Starts 10-Minute Delivery in Delhi in Quick-Commerce Push
The online retail giant is expanding its 'Now' service to the Indian capital, deepening a nascent foray into so-called quick commerce. It's trying to keep up with rivals such as Eternal Ltd. 's Blinkit, Swiggy Ltd. 's Instamart and Zepto, which together pioneered the near-instant deliveries that've proven popular with a broad swath of Indian consumers.
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