logo
London's most famous landmarks lit up to mark 100 years of Chocolate Digestives

London's most famous landmarks lit up to mark 100 years of Chocolate Digestives

Scottish Sun24-04-2025

Images show the dazzling display across the Big Smoke
BIC DEAL London's most famous landmarks lit up to mark 100 years of Chocolate Digestives
SOME of London's most famous landmarks were lit up with dazzling light projections to mark 100 years of McVitie's Chocolate Digestives.
The lastminute.com London Eye became a towering tribute with a jaw-dropping 360-degree rotating projection of the beloved biccie.
Advertisement
3
McVitie's lit up a series of London landmarks last night to celebrate the 100th birthday of the nation's favourite biscuit
Credit: Joe Pepler/PinPep
3
The London Eye was also illuminated to commemorate the landmark
Credit: Joe Pepler/PinPep
Tower Bridge joined the biscuit birthday bash with a rolling showreel of fireworks, balloons and confetti. While County Hall followed suit, stopping the passers-by in their tracks.
The show-stopping stunts kicked off a series of centennial celebrations for the iconic treat which has been dunked in millions of cuppas since 1925.
With more than 80 million packets of McVitie's Chocolate Digestives sold in the UK each year, the popular treat outsold every other branded biscuit in 2024.
Nina Sparks, VP of supply chain for pladis UK, owner of the biscuit brand, said: 'I have worked with the McVitie's Chocolate Digestives for 27 years and in that time its popularity has never waned.
Advertisement
'It's a biscuit that the nation took to its heart 100 years ago and has remained the nation's favourite for decades.
'In that time, thousands of people have built their career around this wonderful biscuit and my thanks goes to all those who have worked over the last 100 years to maintain its quality, consistency and deliciousness – it deserves its time in the spotlight.'
The ambitious projections took eight weeks of meticulous planning and precision mapping to perfectly align the visuals onto each landmark using cutting-edge hologauze and projection wizardry.
Next up in the celebrations, a first-of-its-kind pop-up store – The McVitie's Chocolate Digestives Experience – will open in London this May.
Advertisement
Set in Piccadilly Circus, the immersive concept store promises to be a biscuit-lovers' dream with bonkers bakes, must-have merch and Digestives-themed art.
Entry is free, and it's open for one weekend only – from Friday 2 May to Monday 5 May at Below the Lights, Piccadilly Circus.
Cadbury joins forces with iconic biscuit brand for new chocolate bar
McVities spokesperson Nina Sparks, added: 'The celebrations aren't just for us though. They are for everyone who has bought and enjoyed Chocolate Digestives in the last 100 years.
'The Chocolate Digestives Experience provides a chance for chocolate digestives fans to celebrate with us.'
Advertisement

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Delinquent Auto Loans Reach a Record High in Q1 2025
Delinquent Auto Loans Reach a Record High in Q1 2025

Auto Blog

time8 hours ago

  • Auto Blog

Delinquent Auto Loans Reach a Record High in Q1 2025

A new report reveals that more people are failing to pay their car notes this past quarter since the recession. Car ownership is not a cheap activity these days A wave of thick air currently surrounds the new and used car market, as trade tariffs and other factors make cars not only more expensive to buy, but also to keep running. According to data from S&P Global Mobility, the average age of a car in the United States is 12.6 years old, and everything about owning a car feels more expensive these days. Insurance premiums are high, a visit to the mechanic for repairs is a costly endeavor, and even gas can cost an arm and a leg if you own a real gas guzzler. However, some people end up so fed up that they bite the bullet and get themselves a new or new-to-them set of wheels. If they don't have all the cash up front, they sign up for a car loan; however, new data shows that more Americans are falling behind on their car payments, too. A Ford Mustang is seen at a used car dealership in Montebello, California, on May 5, 2025. — Source: FREDERIC J. BROWN/AFP via Getty Images Auto loan borrowers of all stripes are feeling the heat In a new report from TransUnion, one of the three largest credit agencies, along with Experian and Equifax, 1.4% of auto borrowers were at least 60 days behind on their auto loan payments during the first quarter of 2025. While this might seem like a minor issue, it is noteworthy because it is the highest delinquency rate for the first quarter ever, higher than last year's figures and even those seen during the recession, specifically the first quarter of 2009. It shows that borrowers still feel the aftereffects of pandemic-era auto lending on different types of loans. Borrowers who financed used cars were found to be the most problematic. TransUnion found that 1.9% of used car borrowers were 60 days late on their payments, slightly higher than the 1.8% figure from the previous year. Though it may seem insignificant, it proves a concerning trend within an already challenging landscape. On the other hand, borrowers who financed new cars maintained a steady delinquency rate of 0.6%. As of the first quarter, the average balance of an auto loan rose to $24,413, a 1.6% year-over-year increase from last year. This comes as cars become more expensive, higher interest rates impact borrowers, and extended loan terms (longer than 72 months) become the norm. Autoblog Newsletter Autoblog brings you car news; expert reviews and exciting pictures and video. Research and compare vehicles, too. Sign up or sign in with Google Facebook Microsoft Apple By signing up I agree to the Terms of Use and acknowledge that I have read the Privacy Policy . You may unsubscribe from email communication at anytime. Ford trucks are seen at a car dealership in Montebello, California on May 5, 2025. A problem that started during the pandemic Some blame for today's auto loan delinquency rate falls on loans made in 2022, when car prices were high and credit conditions were stunted. Back then, the federal stimulus checks and unusually high credit scores made many borrowers look better on paper than they were, leading to many getting approved for loans that would've otherwise been risky for lenders. Additionally, owning a reliable vehicle has become more expensive. Satyan Merchant, an automotive and mortgage business leader at TransUnion, notes that a rise in car insurance premiums, maintenance costs, and gas prices significantly contributes to missed payments rather than uncontrolled borrowing or a poor sense of budgeting. Erik Laney, the CFO of Santander Consumer USA, also echoes this concern. During remarks at the Auto Finance Summit East on May 13, he said that the auto finance sector is experiencing a 'fairly unique' stress level. Auto loans experienced an increase in delinquencies compared to other types of debt, such as credit cards, because they were disproportionately affected by recent events, including fluctuations in used-vehicle prices. He pointed out that as a result, some buyers are making payments on car loans that outweigh the actual value of these cars. As these values decline and owners face financial pressure, these loans will begin to show their cracks. The Fed weighs in A recent report from the Federal Reserve Bank of New York adds more color. The New York Fed's analysis, which also included data from Equifax, another credit bureau, revealed an increase in total auto debt and a rise in auto delinquencies of at least 90 days during the first quarter. Over the past year, auto loan balances increased by 1.6%, bringing the total to $1.6 trillion. However, it's important to note that these balances actually decreased by 0.7% from the fourth quarter of 2024 to the first quarter of this year. This trend has only been observed once in more than a decade. The Federal Reserve also reported that 2.9% of auto loans are now classified as 'seriously delinquent,' meaning they are 90 days or more past due. This is a slight rise from 2.8% a year earlier, but the Fed described the rate as 'stable.' 'Transition rates into serious delinquency have leveled off for both credit card and auto loans over the past year,' New York Fed economist Daniel Mangrum said in a May 13 statement. A line of Mustangs at a San Diego, California car dealership — Source: Getty Final thoughts This type of news highlights just how important it is to approach car buying responsibly and plan financially, especially if you're considering a purchase in 2025 of either a new model or a pre-owned vehicle. It's truly important to take a step back and thoughtfully evaluate your financial situation and set a budget that you can actually comfortably afford. I get it: a new or new-ish car can be incredibly tempting, but in today's auto financing landscape, you must take a closer look at any plan that comes with a payment. The proof is in the pudding, and the challenges aren't always in the fine print. By being diligent, you can protect yourself from potential hurdles and make a decision that won't wreck you or your credit. About the Author James Ochoa View Profile

Rachel Reeves's £39bn housing promise will condemn us all to tents
Rachel Reeves's £39bn housing promise will condemn us all to tents

Telegraph

time9 hours ago

  • Telegraph

Rachel Reeves's £39bn housing promise will condemn us all to tents

On paper, £39bn sounds a lot. Until you realise how little you get for that amount of money. Now, it may have escaped people's attention, but in the Spring Statement, Labour announced a £2bn investment in social and affordable housing that would fund the delivery of 18,000 new homes. I'll do the maths for you – £2bn for 18,000 homes works out at £111,111.11 each. Using that yardstick, when you tot it all up, £39bn will buy precisely 351,000 new homes. But there is a proverbial fly in the ointment with these figures – they are spread over 10 years. That means unless that number is inflation adjusted, what you'll be buying with £39bn a decade from now, or even five years, will be considerably less than right now. The other rhino in the room is immigration. These paltry figures are far short of the 1.5 million homes (by the end of Parliament) Labour promised us a year ago. Lest we forget, in the last decade alone, the UK has seen a net gain of 2.2 million people. And over the next 10 years, between mid-2022 and mid-2032, the population of the UK is projected to increase by 4.9 million. I wish I could feel more optimistic about Labour's housing plan, but I'm really struggling. Not only will the money not be enough to buy an already inadequate number of homes for the existing population, but we're facing a skills crisis. We need tens of thousands of tradesmen to build these homes, and we don't have them. To make things worse, according to the latest S&P Purchasing Managers' Index monthly survey of leading firms, UK construction firms shed staff at the fastest rate in March since the pandemic. This is against the backdrop of high profile names such as ISG, a major construction firm at the time, folding last year. Amongst all this bad news, you also have the ongoing farce of the social housing sector which is in a state of what the Housing Ombudsman generously called 'managed decline'. With a five-fold increase in complaints about substandard living conditions between 2019-20 and 2024-25, I don't see the social sector as the solution. This doesn't even take into account the continued impact of the Right to Buy scheme and the fact homes are still being sold in England every year despite Labour's plan to ban sales, as has happened in Scotland and Wales. I hate to be quite so pessimistic about the state of housing in this country, but I can at least share one bright spark with you. Angela Rayner has announced it will no longer be a criminal offence to sleep on a pavement – hurrah! In preparedness, I've hauled myself a few patio slabs into a wheelbarrow (you can't be too presumptuous about the availability of paving), and I've got myself a stockpile of tents from Argos on order before the panic buying begins.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store