Latest news with #McVitie
North Wales Chronicle
5 days ago
- General
- North Wales Chronicle
Answer to Jaffa Cakes being biscuits or cakes finally found
We've all been roped into the debate about the subject at some point in our lives, with many being bitterly split on the subject. If you want the definitive answer to the query, which has become existential for some, here is what McVitie's has to say after sending a cease and desist-esque letter to the London-based Biscuit Museum. A post shared by Jaffa Cakes (@jaffacakesofficial) The museum, which has long celebrated the UK's "most dunkable delights", dedicated an entire exhibition to Jaffa Cakes earlier this week. However, this did not go unnoticed by McVitie's, with the company penning an open letter reading: 'Dear Sirs, Madams, and Biscuit Enthusiasts, "It has come to our attention, with no small degree of dismay, that the Biscuit Museum has included the humble Jaffa Cake within its exhibition of biscuitry. "We write to you today, not with crumbs of animosity, but with a full slice of firm objection. "Allow us to be clear: Jaffa Cakes are, in fact, cakes. "Not biscuits. Not hybrid snacks. Just cakes. Some would say the clue is in the name on the box.' To help alleviate this, the company has announced the creation of a new "Cake Wing". A new 'Cake Wing' was opened to house the Jaffa Cake exhibit (Image: McVitie's/Biscuit Museum) The new centre will see the Jaffa Cake exhibition housed in its own dedicated space and acknowledge that while Jaffa Cakes may be neighbours of biscuits in the supermarket, they are, and always have been, cakes. Discussing this, a spokesperson for McVitie's Jaffa Cakes commented: "Well, you can imagine our delight! After much deliberation, we've come to a happy compromise with the Biscuit Museum. The new 'Cake Wing' ensures our iconic Jaffa Cakes can remain a cherished feature in this British institution, but rightly recognises and pays homage to our cake-ness.' The Biscuit Museum's curator, Gary Magold, added: 'We never could have imagined how the public would have responded to the news of the letter we received after unveiling the Jaffa Cakes exhibit - it's been amazing to see so many people support the work we do in preserving biscuit history. We want to say a huge thank you to McVitie's for their support in opening the Cake Wing, too - it means we can still proudly feature Jaffa Cakes here at the museum, in its new, very own, dedicated space.'
The Herald Scotland
5 days ago
- General
- The Herald Scotland
Answer to Jaffa Cakes being biscuits or cakes finally found
If you want the definitive answer to the query, which has become existential for some, here is what McVitie's has to say after sending a cease and desist-esque letter to the London-based Biscuit Museum. McVitie's answers long long-running question on how to classify Jaffa Cakes The museum, which has long celebrated the UK's "most dunkable delights", dedicated an entire exhibition to Jaffa Cakes earlier this week. However, this did not go unnoticed by McVitie's, with the company penning an open letter reading: 'Dear Sirs, Madams, and Biscuit Enthusiasts, "It has come to our attention, with no small degree of dismay, that the Biscuit Museum has included the humble Jaffa Cake within its exhibition of biscuitry. "We write to you today, not with crumbs of animosity, but with a full slice of firm objection. "Allow us to be clear: Jaffa Cakes are, in fact, cakes. "Not biscuits. Not hybrid snacks. Just cakes. Some would say the clue is in the name on the box.' To help alleviate this, the company has announced the creation of a new "Cake Wing". A new 'Cake Wing' was opened to house the Jaffa Cake exhibit (Image: McVitie's/Biscuit Museum) Recommended Reading: The new centre will see the Jaffa Cake exhibition housed in its own dedicated space and acknowledge that while Jaffa Cakes may be neighbours of biscuits in the supermarket, they are, and always have been, cakes. Discussing this, a spokesperson for McVitie's Jaffa Cakes commented: "Well, you can imagine our delight! After much deliberation, we've come to a happy compromise with the Biscuit Museum. The new 'Cake Wing' ensures our iconic Jaffa Cakes can remain a cherished feature in this British institution, but rightly recognises and pays homage to our cake-ness.' The Biscuit Museum's curator, Gary Magold, added: 'We never could have imagined how the public would have responded to the news of the letter we received after unveiling the Jaffa Cakes exhibit - it's been amazing to see so many people support the work we do in preserving biscuit history. We want to say a huge thank you to McVitie's for their support in opening the Cake Wing, too - it means we can still proudly feature Jaffa Cakes here at the museum, in its new, very own, dedicated space.'
Glasgow Times
5 days ago
- General
- Glasgow Times
Answer to Jaffa Cakes being biscuits or cakes finally found
We've all been roped into the debate about the subject at some point in our lives, with many being bitterly split on the subject. If you want the definitive answer to the query, which has become existential for some, here is what McVitie's has to say after sending a cease and desist-esque letter to the London-based Biscuit Museum. McVitie's answers long long-running question on how to classify Jaffa Cakes The museum, which has long celebrated the UK's "most dunkable delights", dedicated an entire exhibition to Jaffa Cakes earlier this week. However, this did not go unnoticed by McVitie's, with the company penning an open letter reading: 'Dear Sirs, Madams, and Biscuit Enthusiasts, "It has come to our attention, with no small degree of dismay, that the Biscuit Museum has included the humble Jaffa Cake within its exhibition of biscuitry. "We write to you today, not with crumbs of animosity, but with a full slice of firm objection. "Allow us to be clear: Jaffa Cakes are, in fact, cakes. "Not biscuits. Not hybrid snacks. Just cakes. Some would say the clue is in the name on the box.' To help alleviate this, the company has announced the creation of a new "Cake Wing". A new 'Cake Wing' was opened to house the Jaffa Cake exhibit (Image: McVitie's/Biscuit Museum) Recommended Reading: The new centre will see the Jaffa Cake exhibition housed in its own dedicated space and acknowledge that while Jaffa Cakes may be neighbours of biscuits in the supermarket, they are, and always have been, cakes. Discussing this, a spokesperson for McVitie's Jaffa Cakes commented: "Well, you can imagine our delight! After much deliberation, we've come to a happy compromise with the Biscuit Museum. The new 'Cake Wing' ensures our iconic Jaffa Cakes can remain a cherished feature in this British institution, but rightly recognises and pays homage to our cake-ness.' The Biscuit Museum's curator, Gary Magold, added: 'We never could have imagined how the public would have responded to the news of the letter we received after unveiling the Jaffa Cakes exhibit - it's been amazing to see so many people support the work we do in preserving biscuit history. We want to say a huge thank you to McVitie's for their support in opening the Cake Wing, too - it means we can still proudly feature Jaffa Cakes here at the museum, in its new, very own, dedicated space.'
South Wales Guardian
5 days ago
- General
- South Wales Guardian
Answer to Jaffa Cakes being biscuits or cakes finally found
We've all been roped into the debate about the subject at some point in our lives, with many being bitterly split on the subject. If you want the definitive answer to the query, which has become existential for some, here is what McVitie's has to say after sending a cease and desist-esque letter to the London-based Biscuit Museum. A post shared by Jaffa Cakes (@jaffacakesofficial) The museum, which has long celebrated the UK's "most dunkable delights", dedicated an entire exhibition to Jaffa Cakes earlier this week. However, this did not go unnoticed by McVitie's, with the company penning an open letter reading: 'Dear Sirs, Madams, and Biscuit Enthusiasts, "It has come to our attention, with no small degree of dismay, that the Biscuit Museum has included the humble Jaffa Cake within its exhibition of biscuitry. "We write to you today, not with crumbs of animosity, but with a full slice of firm objection. "Allow us to be clear: Jaffa Cakes are, in fact, cakes. "Not biscuits. Not hybrid snacks. Just cakes. Some would say the clue is in the name on the box.' To help alleviate this, the company has announced the creation of a new "Cake Wing". A new 'Cake Wing' was opened to house the Jaffa Cake exhibit (Image: McVitie's/Biscuit Museum) The new centre will see the Jaffa Cake exhibition housed in its own dedicated space and acknowledge that while Jaffa Cakes may be neighbours of biscuits in the supermarket, they are, and always have been, cakes. Discussing this, a spokesperson for McVitie's Jaffa Cakes commented: "Well, you can imagine our delight! After much deliberation, we've come to a happy compromise with the Biscuit Museum. The new 'Cake Wing' ensures our iconic Jaffa Cakes can remain a cherished feature in this British institution, but rightly recognises and pays homage to our cake-ness.' The Biscuit Museum's curator, Gary Magold, added: 'We never could have imagined how the public would have responded to the news of the letter we received after unveiling the Jaffa Cakes exhibit - it's been amazing to see so many people support the work we do in preserving biscuit history. We want to say a huge thank you to McVitie's for their support in opening the Cake Wing, too - it means we can still proudly feature Jaffa Cakes here at the museum, in its new, very own, dedicated space.'
ITV News
14-07-2025
- Business
- ITV News
McVitie's owner invests £68 million into British factories with overhaul of two North West sites
The factory home to the Jaffa Cake and Chocolate Digestive will receive investment and job opportunities in a bid to 'supercharge' its growth. The parent company of McVitie's, Pladis, has announced a £68 million investment into its brands, with 'the bulk of the cash' earmarked for the North West. The snack giant has said funds will be used to boost productivity across its factories, with locations in the North West that produce Penguin bars, Jaffa Cakes, and Chocolate Digestives seeing most of the investment. A total of £33 million will be used to overhaul its Liverpool Aintree site, where Jacob's Crackers are baked - which had seen 361 jobs at risk of redundancy in 2023. The money will go towards the installation of new ovens and infrastructure. The McVitie's factory in Stockport will also see a £21 million investment, including the introduction of a new chocolate moulding line, creating 45 new jobs. The factory produces Jaffa Cakes and Penguin bars, and the new equipment could make 1,500 bars per minute. McVitie's Stockport factory is also home to the chocolate refinery that produces all the chocolate used to top digestive biscuits, with an estimated 1.7 billion Chocolate Digestives sold each year. Anthony Coulson, general manager of the Pladis Stockport factory, said: "Our Stockport site has a proud history and an exciting future. 80 million packets of McVitie's Chocolate Digestives are made every year, with all of the chocolate made in Greater Manchester." Mete Buyurgan, Pladis' UK and Ireland managing director, said: 'We have a fantastic suite of much-loved brands, baked by dedicated colleagues, and we have a responsibility to continue to nurture these brands for customers and consumers across the world.'
