
Answer to Jaffa Cakes being biscuits or cakes finally found
If you want the definitive answer to the query, which has become existential for some, here is what McVitie's has to say after sending a cease and desist-esque letter to the London-based Biscuit Museum.
A post shared by Jaffa Cakes (@jaffacakesofficial)
The museum, which has long celebrated the UK's "most dunkable delights", dedicated an entire exhibition to Jaffa Cakes earlier this week.
However, this did not go unnoticed by McVitie's, with the company penning an open letter reading: 'Dear Sirs, Madams, and Biscuit Enthusiasts,
"It has come to our attention, with no small degree of dismay, that the Biscuit Museum has included the humble Jaffa Cake within its exhibition of biscuitry.
"We write to you today, not with crumbs of animosity, but with a full slice of firm objection.
"Allow us to be clear: Jaffa Cakes are, in fact, cakes.
"Not biscuits. Not hybrid snacks. Just cakes. Some would say the clue is in the name on the box.'
To help alleviate this, the company has announced the creation of a new "Cake Wing".
A new 'Cake Wing' was opened to house the Jaffa Cake exhibit (Image: McVitie's/Biscuit Museum)
The new centre will see the Jaffa Cake exhibition housed in its own dedicated space and acknowledge that while Jaffa Cakes may be neighbours of biscuits in the supermarket, they are, and always have been, cakes.
Discussing this, a spokesperson for McVitie's Jaffa Cakes commented: "Well, you can imagine our delight! After much deliberation, we've come to a happy compromise with the Biscuit Museum. The new 'Cake Wing' ensures our iconic Jaffa Cakes can remain a cherished feature in this British institution, but rightly recognises and pays homage to our cake-ness.'
The Biscuit Museum's curator, Gary Magold, added: 'We never could have imagined how the public would have responded to the news of the letter we received after unveiling the Jaffa Cakes exhibit - it's been amazing to see so many people support the work we do in preserving biscuit history. We want to say a huge thank you to McVitie's for their support in opening the Cake Wing, too - it means we can still proudly feature Jaffa Cakes here at the museum, in its new, very own, dedicated space.'
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