Reason behind insane line in Sydney
Insane lines have built up as foodies race to get their hands on a taste of a cult US restaurant chain roosting down under for the first time.
Wingstop opened their new flagship store in Kings Cross on Saturday – with a queue wrapping around the block during Sydney's bout of miserable weather. Wingstop has launched its very first Aussie store in Kings Cross, leading to massive queues. NewsWire / Monique Harmer Credit: News Corp Australia The restaurant chain is renowned for its buffalo-style chicken wings. NewsWire / Monique Harmer Credit: News Corp Australia
It marks the first store in Australia for the buffalo-style chicken wing giant, which was founded in 1994.
Customers can be seen donning puffer jackets amid the brisk temperature, in a bid to become one of the first 500 guests who would receive free samples from the restaurant's exclusive menu upon opening. Crowds lined up around the block to get a taste. NewsWire / Monique Harmer Credit: News Corp Australia Itish Vinayak tucks into a meal at Wingstop's Australian Launch in Potts Point. NewsWire / Monique Harmer Credit: News Corp Australia
Wingstop became a certified heavy-hitter in the fast food industry thanks to its popular food offering – with the chain now boasting over 2563 stores in the world.
'We're not in the wing business. We're in the flavour business. It's been our mission to serve the world flavour since we first opened shop in '94, and we're just getting started,' Wingstop's investor toolkit reads. Crowds are expected to last at least till the end of Saturday. NewsWire / Monique Harmer Credit: News Corp Australia
'1997 saw the opening of our first franchised Wingstop location, and by 2002 we had served the world one billion wings. It's flavour that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
The company has recorded 21 consecutive years of sales growth and currently trades for $321.08 on the NASDAQ. There are 12 different flavours for Aussie to try, on varying levels of spiciness. NewsWire / Monique Harmer Credit: News Corp Australia
Founded in Texas, Wingstop offer 12 different flavours, ranging from lemon pepper to the extreme 'atomic' seasoning, which uses habanero peppers.
A Wingstop spokesperson said the opening of the Australia store represented the company wanting to 'satisfy the flavour demands' of Australians.
'Wingstop has big plans for Australia, and we're excited to see how fans embrace our flavour,' the spokesperson said.
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