Aldi launches first ever matcha following viral trend - rivalling some of the pricier brands around
The Japanese tea has been extra trendy in recent years owing to influencers and A-listers like Kourtney Kardashian, Zendaya and Hailey Bieber who have lauded the popular product for its key health benefits.
Made from the finely ground powder of green tea leaves specially grown in shade, it has been loved by Japan in particular since the 12th century when Buddhist monks introduced the nation to it.
Now the German discount supermarket is preparing to roll out its own variety in conjunction with a surprise top-tier health influencer and nutritionist.
But as with almost any Aldi product, it's expected to retail at a discount price so you'll have to be quick before its all snapped off the shelves.
And for matcha buffs looking to reinvent their favourite tea powder, Aldi will be challenging the surprise influencer to create five unique recipes – including ice cream and a secret (but viral) ingredient.
But don't worry if you miss out because we've found a number of competitors that'll give Aldi a run for its money.
Matcha brands like Grind and Matcha Union retail the green tea powder for between £9.95 and £20.
Alternatively, you can get 40g of matcha powder from Clearspring and Jenki or even try a vanilla flavour by Perfect Tedd.
Check out our edit of some of the best matchas around including all new sale prices.
Perfect Ted Ceremonial Grade Matcha (30g)
Available in flavours like juicy peach, vanilla, fresh mint and summer berry, Perfect Ted's matchas also make for great culinary delights.
It's also cheap and cheerful, and the original flavour is available at most supermarkets.
£10.50 Shop
Grind Ceremonial Grade Matcha (30g)
Grind uses the 'highest grade' of green tea from Uji, Japan.
It is also hand-picked and stone-ground to provide its distinctive flavour.
£20 Shop
Jenki Ceremonial Grade Matcha (40g)
Although the priciest one on our list so far, it's worth it for the airtight resealable 40g pull-top tin which also keeps your matcha fresh.
Its sweet and mellow blend has also been hand sourced from the foothills of Uji, Japan.
£27.99 Shop
Rheal Magic Matcha (120g)
This unique blend of matcha features Japanese matcha, lion's mane mushroom and ginger.
You'll also be getting more bang for your buck at £28 for a whopping 120g.
£28 (was £35) Shop
Naturale Bio Premium Grade Organic Matcha (50g)
Try out Naturale Bio's premium grade matcha powder for a bargain price of £6.89.
It's made of organic matcha green tea powder produced in Japan Uji, Kyoto.
£6.89 Shop
Bulk Matcha Green Tea Powder (100g)
Now on sale for an incredible £3.74, be sure to grab Bulk's matcha while it's hot.
It's also sustainable, 100 per cent pure and boasts 22% protein per pack.
£3.74 (was £14.99) Shop
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