United Securities named Oman's Best Broker by Euromoney for 2025
Muscat: United Securities LLC has been recognised as Oman's Best Broker for 2025 by Euromoney, the globally renowned financial publication. This prestigious award underscores United Securities' industry leadership, relentless innovation, and continued contribution to the development of Oman's capital markets.
The accolade reflects a year of exceptional achievement for United Securities, marked by advancements in trading technology, deeper institutional engagement, enhanced liquidity provision, and a comprehensive buildout of its research and digital capabilities.
In 2024, United Securities fortified its number one position on the Muscat Stock Exchange (MSX) through strategic investments in infrastructure and digital transformation. From the deployment of cutting edge trading technologies to the launch of intelligent mobile platforms and AI enabled onboarding systems, the firm has significantly raised the bar for brokerage services in the region.
By streamlining client onboarding and execution flows, and by integrating sophisticated trading tools—including algorithmic strategies tailored for institutional and high-net-worth clients—United Securities made market access more seamless, efficient, and inclusive.
Driving institutional reach and research depth
United's institutional footprint expanded meaningfully during the year, with focused investor outreach in key GCC markets and strengthened collaborations with global funds. The firm's research franchise remains one of the most comprehensive in the country, offering actionable insights on a wide array of listed Omani companies and key economic sectors.
The award was formally announced and presented at a glittering ceremony held last week in Tunis, Tunisia, organised by the Arab Federation of Capital Markets. United's Chairman and CEO, Mustafa Ahmed Salman, and Managing Director, Hassan Ali Jawad, jointly received the award on behalf of the firm. The ceremony was attended by senior regional officials, including representatives from the MSX, who were also present to witness United's recognition on a regional stage.
'Our approach has always been rooted in client trust, strategic clarity, and technology-first thinking,' said Mustafa Salman, Chairman and CEO of United Securities. 'This recognition by Euromoney is a testament to the strength of our team, the loyalty of our clients, and our long-term commitment to shaping a more vibrant and liquid capital market in Oman.'
United Securities also achieved a landmark milestone in 2024 by becoming one of the first firm in Oman to obtain a Market Making & Liquidity Provider Services license. Through this initiative, United helped deepen order books, improve price discovery, and encourage more active participation across key large-cap stocks reinforcing its position as a catalyst for sustainable market development.
In honoring United Securities, Euromoney cited the firm's comprehensive performance across execution, technology, client service, and market impact. The award positions United Securities not only as a leader in Oman but also as a regional benchmark for brokerage excellence in the GCC.
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