A strategic partnership between B.TECH and WE to provide an integrated and distinguished shopping experience
B.TECH, the leading, most distinguished and rapidly expanding omnichannel retailer of consumer electronics and home appliances, announced a strategic partnership with WE, the largest telecommunications operator in Egypt. This partnership aims to offer a range of exclusive offers and services to WE customers through B.TECH's widespread network of stores across the country.
Under this partnership, collaboration will take place through the WE Bonus loyalty program, enabling fixed-line internet and mobile customers to redeem their points at all B.TECH stores. This step is intended to strengthen the integration between digital services and retail. Additionally, other exclusive benefits will be provided to fixed-line internet customers, contributing to an enhanced customer experience.
This partnership reflects the commitment of both WE and B.TECH to create real added value for customers by delivering a fully integrated shopping experience. It also aims to offer advantages to customers, from easier access to products and services to innovative reward programs that grant users numerous benefits.
The partnership will also allow WE customers to benefit from the latest services offered by B.TECH, including mylo services, which provide flexible installment plans and a seamless shopping experience, as well as TECH CARE services that offer comprehensive technical support and maintenance solutions designed to improve customer convenience and ensure the optimal performance of their devices.
Dr. Mahmoud Khattab, Chairman and CEO of B.TECH, expressed his delight with this partnership, saying: "This collaboration with WE represents a strategic step that reflects B.TECH's vision of strengthening partnerships with major national entities. At B.TECH, we believe in the importance of integration between the retail and telecommunications sectors to offer innovative solutions and services that improve the customer experience and meet their expectations" .
He added:' Through this partnership, we aim to support digital transformation efforts by providing a smart and flexible shopping experience that combines the power of technology with retail."
For his part, Eng. Mohamed Nasr, Managing Director and CEO of Telecom Egypt, said: "This partnership comes as part of our ongoing efforts to enhance customer experience by identifying and delivering what they truly need to improve their lives. We will continue to enter into such partnerships that ensure customers receive the greatest possible value."
He added: "Our partnership with B.TECH will allow us to offer real added value to our customers through innovative loyalty programs and an exceptional shopping experience."
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CairoScene
4 days ago
- CairoScene
WE Launches International Money Transfer Service via WE Pay Wallet
Users can now receive international remittances directly into their WE Pay digital wallets in Egyptian pounds. May 26, 2025 Telecom operator WE has introduced a new feature allowing users to receive international money transfers directly into their WE Pay wallets. The service enables recipients to access funds in Egyptian pounds without visiting a branch or completing additional verification steps. Once received, the balance can be used for local payments, purchases, transfers, or cash withdrawals. The service is supported by a network of international remittance providers and exchange platforms that facilitate direct deposits into mobile wallets in Egypt.
Tahya Masr
22-05-2025
- Tahya Masr
A strategic partnership between B.TECH and WE to provide an integrated and distinguished shopping experience
the leading, most distinguished and rapidly expanding omnichannel retailer of consumer electronics and home appliances, announced a strategic partnership with WE, the largest telecommunications operator in Egypt. This partnership aims to offer a range of exclusive offers and services to WE customers through widespread network of stores across the country. Under this partnership, collaboration will take place through the WE Bonus loyalty program, enabling fixed-line internet and mobile customers to redeem their points at all stores. This step is intended to strengthen the integration between digital services and retail. Additionally, other exclusive benefits will be provided to fixed-line internet customers, contributing to an enhanced customer experience. This partnership reflects the commitment of both WE and to create real added value for customers by delivering a fully integrated shopping experience. It also aims to offer advantages to customers, from easier access to products and services to innovative reward programs that grant users numerous benefits. The partnership will also allow WE customers to benefit from the latest services offered by including mylo services, which provide flexible installment plans and a seamless shopping experience, as well as TECH CARE services that offer comprehensive technical support and maintenance solutions designed to improve customer convenience and ensure the optimal performance of their devices. Dr. Mahmoud Khattab, Chairman and CEO of expressed his delight with this partnership, saying: "This collaboration with WE represents a strategic step that reflects vision of strengthening partnerships with major national entities. At we believe in the importance of integration between the retail and telecommunications sectors to offer innovative solutions and services that improve the customer experience and meet their expectations" . He added:' Through this partnership, we aim to support digital transformation efforts by providing a smart and flexible shopping experience that combines the power of technology with retail." For his part, Eng. Mohamed Nasr, Managing Director and CEO of Telecom Egypt, said: "This partnership comes as part of our ongoing efforts to enhance customer experience by identifying and delivering what they truly need to improve their lives. We will continue to enter into such partnerships that ensure customers receive the greatest possible value." He added: "Our partnership with will allow us to offer real added value to our customers through innovative loyalty programs and an exceptional shopping experience."
Tahya Masr
20-05-2025
- Tahya Masr
B.TECH Selected As Field Global Capstone Project Partner For Harvard Business School
the leading, most distinguished and rapidly expanding omnichannel Retailer of consumer electronics and home appliances, has recently had the opportunity to host a team of MBA students from Harvard Business School in Cairo for one week as part of a required course called the FIELD Global Capstone. was one of 156 FIELD Global Capstone Project Partners spanning 14 cities across 14 countries. Together, these Partners combined to host more than 900 Harvard Business School students in all — and it was one of only 11 companies in Egypt. The project runs on a spam of 8 months starting with the project idea development, preparations and online communications to have an understating of the market and business, then the on-ground exploration and execution. Long before the students arrived in Cairo, had already set a strong foundation for the project through extensive preparation and early engagement. The team worked closely with HBS faculty to shape the project idea and assign a dedicated sponsor to guide the collaboration. This was followed by regular virtual interactions with the team to align on objectives, share market insights, and ensure clarity on the business context. These initial stages played a critical role in paving the way for a productive on-ground immersion and a meaningful exchange of ideas. Mahmoud Khattab, Chairman and CEO of stated "This collaboration and us being the global partner for Harvard Business School's FIELD Program is a testament to commitment to innovation and excellence. Partnering with some of the brightest minds in global business education presents an unparalleled opportunity to gain transformative insights and cutting-edge solutions. Together, we aim to stretch the limits, reimagine customer experiences, and set new benchmarks for delivering exceptional value in the retail and consumer electronic sector." The FIELD Global Capstone is a course designed to strengthen and develop students' ability to manage and operate effectively in a variety of business contexts. executives had been working with the team remotely in the months leading up to their arrival. While here, the students pitched their ideas to the leadership team, conducted field research with stores around Cairo, introducing mylo, the new financial platform and presented their final recommendations to management. The purpose of this immersive experience is to provide students with the opportunity to 'learn by doing' through the challenge of introducing a new product, service or customer experience for their Partner company . This requires students to also focus on building contextual intelligence and team effectiveness skills while delivering value in an unfamiliar context . provided industry insights and customer segment data to support the students' research and testing process. The collaboration will culminate in a week-long immersive visit to Cairo, where the student team will conduct on-ground research, visiting new concept store ' MAX' to live the full on experience. Harvard is quick to acknowledge that this important learning experience would not be possible without the Project Partners. 'We are extremely grateful to and all the FIELD Global Capstone Project Partner organizations for all they do on behalf of our students,' said Professor Joe Fuller, Faculty Chair for the FIELD Global Capstone. 'The students benefit immeasurably from this experience and we hope the partner organizations do as well.
