With souped-up Triber, Renault tries a long-haul comeback
However, on the pricing front it seems the company, which has a large manufacturing unit in Chennai, has got it right with the seven-seater built under the sub-4-meter category to draw in the tax benefits, coming in at Rs 6.29 lakh for the entry model which also has six airbags and the top-end coming in for Rs 9.16 lakh.
From 2.7% market share in 2019 which was one of its best periods, the company has been on a steady downhill drive and today has just about a third of that or 0.9% in a market 4.3 million units per annum market in 2024. In 2019 the market was only about 3.1 million units. This comes from a company in its best times said it wanted to corner 5% of the market by volume.
When asked about when he sees the company at least clawing back to the 2.7% market share, all Venkatram Mamillapalle, the managing director, who refused to even disclose whether the company is in profit or not, could say was that: 'we are here to stay and we are here for the long haul.
'As we ramp up our presence in across all the segments—from A segment to C, which will happen over the next two years during which time the company plans to launch three more models, we should be fine. But whether by that time we should be able to claw back the lost market share or not, I cannot confirm now. But all I can tell you is that we are here to stay and for the long term,' he told TNIE here Wednesday after launching the new Triber variant.
For the troubles that the company has been facing in since 2019 when it launched the Triber and has since sold more than 2.15 lakh units combined, Mamillapalle said first it was the Covid that completely upset out operations, then came the Russian invasion of Ukraine and the resultant issues around sourcing chips and high-end parts and then came the resultant financial troubles of the parent in Europe, forcing the headquarters to solely focus on getting the European operation back in the feet. But thankfully, instead of the planned four year, they achieved the targets in two years.
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