Take steps for speedy implementation of KUSUM-C scheme, CESC officials told
The KUSUM-C scheme seeks to provide farmers with reliable daytime electricity by installing solar units near agricultural electricity feeders. These units will generate power locally and it will be supplied to irrigation pump sets through the feeders.
Participating in a progress review meeting held at the CESC office at Vijayanagar 2nd Stage in Mysuru on Friday, Mr. Gupta said KUSUM-C scheme would be extremely helpful in providing seven hours of daytime power supply to irrigation pump sets.
'Therefore, if the scheme is implemented effectively, the electricity problems faced by farmers will be resolved within the next few months,' he said before adding that officials of the CESC must work diligently to emerge as the State's number one electricity supply company (Escom), by implementing KUSUM-C properly.
Mr. Gupta also advised the officials to resolve land-related issues, if they arise, by holding discussions with entrepreneurs and farmers to acquire the land required for implementing the scheme.
He advised the Assistant Executive Engineers (AEE) to respond swiftly to any problems that arise so that the corporation does not have to face public ire.
Mr. Gupta also called upon the officials to ensure efficiency in areas of billing, meter reading, meter inspection, and preventing illegal electricity connections.
Meanwhile, CESC managing director K.M. Munigopal Raju said work orders had been issued for the generation of 842.16 MW from 153 stations for effective implementation of KUSUM-C in the CESC.
Also, power purchase agreements (PPAs) had been operationalised for the generation of 566.3 MW from 100 substations. 'A target has been given to all division-level executive engineers to achieve a minimum of 5 MW power generation in three months,' he said.
Mr. Raju also provided details about the progress of Ganga Kalyana scheme, drinking water supply projects, PM Janman village electrification projects as well as feeder maintenance, transformer maintenance, irrigation pump set registration, and other matters in the CESC's jurisdiction.
The meeting was also attended by CESC technical director D.J. Divakar, chief financial officer G. Renuka, chief general manager Sharanamma S. Jangina, general manager (Administration and HR) B.R. Roopa, chief engineers, and other officials of the CESC.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
an hour ago
- Time of India
Click & Bait: AI-led fake ads skim Billions from Brands
New Delhi: Want to boost your Instagram reel views? You can now buy 1,000 views for a dollar. From China to Egypt the booming black market of fake clicks or 'click farms' are gaming the system to artificially inflate website traffic metrics and mislead advertisers. Similar ad fraud tactics like traffic exchange credits and proxy traffic services are burning advertising dollars. For instance, in a traffic exchange networks, users agree to view each other's websites in order to increase page views or ad impressions, but they do not lead to any real engagement or conversions. And AI is only making such scams more sophisticated with tricks like ad hijacking, cloaked sites and smart redirects. "We're seeing an avalanche of AI-led fake traffic," said Dhiraj Gupta, founder of digital fraud detection firm mFilterIt. "Tools like ChatGPT can now generate thousands of sites in hours, and platforms like offer millions of bot hits for a few thousand dollars." Nearly 22 per cent ($84 billion) of online ad spend is lost to ad fraud in 2023 and is expected to reach over $170 billion by 2028, according to Juniper Research. According to research by cybersecurity firm Imperva, bots now account for over 51 per cent of all internet traffic, surpassing human activity for the first time. Nearly 37 per cent of all internet traffic was characterised by bad bots for activities like account hijacking, data scraping and mimicking human behaviour to avoid detection. Ad measurement company DoubleVerify (DV) found an 86 per cent year-over-year increase in invalid bot traffic in late 2024, which they attribute to the rise in AI-powered crawlers and scrapers such as GPTBot, ClaudeBot. While these bots lack malicious intent, they can distort campaign metrics, inflate impression counts, and undermine trust in the digital advertising ecosystem, the report said. Advertisers are largely unaware of the scale of the problem, Gupta emphasised. Even top-tier brands have been caught off-guard by such bot attacks. For instance, a major OTT platform crashed due to 100 per cent bot traffic and 52 per cent click-through-rate, a clear sign of made-up engagement, he recalled. During the India-Pakistan tensions, several YouTube videos were injected with hate speech ads maligning the platform's and brand's reputation, he said. At a base level, the ad-fraud economy is booming because many brands still track success by the number of clicks and impressions registered, which are easy to manipulate. "Fraudsters optimise for surface metrics," said Shailesh Dhuri, CEO, Decimal Point Analytics. "True effectiveness only shows when you remove the inflated numbers from bots."
Time of India
4 hours ago
- Time of India
AI-led ad frauds skim billions from brands one click at a time
ETtech Want to boost your Instagram reel views? You can now buy 1,000 views for a dollar. From China to Egypt, the booming black market of fake clicks or 'click farms' are gaming the system to artificially inflate website traffic metrics and mislead ad fraud tactics like traffic exchange credits, proxy traffic services are burning advertising dollars. For instance, in a traffic exchange networks, users agree to view each other's websites in order to increase page views or ad impressions, but they do not lead to any real engagement or conversions. And AI is only making such scams more sophisticated with tricks like ad hijacking, cloaked sites, and smart redirects.'We're seeing an avalanche of AI-led fake traffic,' said Dhiraj Gupta, founder of digital fraud detection firm mFilterIt. 'Tools like ChatGPT can now generate thousands of sites in hours, and platforms like offer millions of bot hits for a few thousand dollars.'Nearly 22% ($84 billion) of online ad spend is lost to ad fraud in 2023 and is expected to reach over $170 billion by 2028, according to Juniper to research by cybersecurity firm Imperva, bots now account for over 51% of all internet traffic, surpassing human activity for the first time. Nearly 37% of all internet traffic was characterised by bad bots for activities like account hijacking, data scraping and mimicking human behaviour to avoid measurement company DoubleVerify (DV) found an 86% year-over-year increase in invalid bot traffic in late 2024, which they attribute to the rise in AI-powered crawlers and scrapers such as GPTBot, ClaudeBot. While these bots lack malicious intent, they can distort campaign metrics, inflate impression counts, and undermine trust in the digital advertising ecosystem, the report are largely unaware of the scale of the problem, Gupta emphasised. Even top-tier brands have been caught off-guard by such bot attacks. For instance, a major OTT platform crashed due to 100% bot traffic and 52% click-through-rate, a clear sign of made-up engagement, he recalled. During the India-Pakistan tensions, several YouTube videos were injected with hate speech ads maligning the platform's and brand's reputation, he a base level, the ad-fraud economy is booming because many brands still track success by the number of clicks and impressions registered, which are easy to manipulate. 'Fraudsters optimise for surface metrics,' said Shailesh Dhuri, CEO, Decimal Point Analytics. 'True effectiveness only shows when you remove the inflated numbers from bots.'The company has observed a spike in bot sophistication enabled by simulated mouse movements, and even fake conversion paths. The AI models analyse everything from scroll behaviour to entropy in click timing and device fingerprint inconsistencies, Dhuri explained. In fact, nowadays, fraud-adjusted dashboards filter out bot traffic to provide more accurate ROI the threat goes beyond bots clicking ads. Scammers are increasingly using generative AI to craft deepfake ads, clone websites, and create mechanical influencer videos.'There have been fake betting ads using AI-generated videos of Sachin Tendulkar, Shah Rukh Khan, and Virat Kohli which look alarmingly real, even fooling detection systems,' said Pratim Mukherjee, senior director of engineering, are increasingly employing dynamic short-form content, such as reels and shorts, enhanced withAI-generated celebrity voices and movements, to create highly convincing attacks that deceive social media users, Mukherjee cyber protection firmware company detected over 36,000 fake Amazon sites and more than 75,000 impersonation scam texts around Prime Day sale in July this also highlighted the need for a native traffic verification framework, something that is tailored to the country's massive scale and ecosystem.'You need AI to fight AI,' said Gupta. 'Our models track traffic patterns as a unit, looking for clusters that behave identically and deviate from normal human activity. But too often, brands don't even know they're being hit.'
Hindustan Times
5 hours ago
- Hindustan Times
CM Gupta brings in ₹1,400cr fund to expedite local infra projects
Chief minister Rekha Gupta on Thursday announced major reforms to expedite development works in the city such as the creation of ₹1400 crore Chief Minister's Development Fund (CMDF) to support local infrastructure projects, faster fund disbursement under the MLA Fund Scheme, expanded authority for the municipal corporation to execute works in unauthorised colonies, and adoption of the updated Delhi Schedule of Rates (DSR) 2023 aimed at fast-tracking progress towards the making of ''Viksit' Delhi. CM also announced that the Delhi government has implemented DSR 2023 for all construction works. (Vipin Kumar) In a statement, CM Gupta called these steps historic, adding that these steps will lead to greater transparency in construction projects. 'These decisions will ensure rapid execution of development works, ease the burden on implementing agencies, and provide financial relief to construction companies, steering the Capital swiftly towards the vision of a 'Viksit Delhi'', said CM Gupta. Gupta stated that CMDF is created to meet the infrastructural needs and any MLA requiring funds for a development project in their constituency can utilise this fund. The maximum cost of a single project has been fixed at ₹10 crore. The planning department will release 50% of the total project cost in advance, while the remaining 50% will be disbursed upon completion of the work. The CM stated that consultations with officials, representatives, and contractors helped identify bottlenecks, leading to new measures and rule changes to fast-track infrastructure development. 'The reforms will speed up various delayed and stalled infrastructure projects in the city. From the day we assumed office, our priority has been to revive and accelerate development works. During our review, it became evident that certain procedural changes could significantly speed up project execution,' said CM Gupta. CM also announced that the Delhi government has implemented DSR 2023 for all construction works. To be sure, DSR 2023 is a comprehensive document published by the Central Public Works Department (CPWD) that provides standardised rates for various construction-related items, including materials, labour, and services. It serves as a benchmark for cost estimation, budgeting, tendering, and payment in public construction projects across Delhi. 'With the implementation of DSR 2023, contractor companies will now be paid according to the updated rates for construction materials and labour. One key advantage of this change is that it is expected to attract larger companies to actively participate in development works,' CM office said in a statement. .
