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America's wokest company Disney reverses DEI policies, makes major changes to classic films

America's wokest company Disney reverses DEI policies, makes major changes to classic films

Express Tribune13-02-2025

Disney is making major changes to its diversity, equity, and inclusion (DEI) policies, including the removal of content warnings from several classic films on Disney+. The company, long associated with progressive initiatives, has decided to restore beloved titles like
Dumbo
and
Peter Pan
to their original form, removing disclaimers about outdated cultural depictions.
A memo obtained by Axios revealed that Disney's Chief Human Resources Officer, Sonia Coleman, announced the policy shift on Tuesday. The new advisory will now state, 'This program is presented as originally created and may contain stereotypes or negative depictions,' replacing previous messages that warned of 'negative depictions and/or mistreatment of peoples or cultures.' The decision impacts several films, including
The Aristocats
,
The Jungle Book
, and
Lady and the Tramp
, which had been flagged for racial and cultural stereotypes.
In addition to content changes, Disney is eliminating the DEI factor in executive compensation, replacing it with a broader 'talent strategy' that emphasizes success-driven values rather than representation-based hiring. The company is also dissolving its
Reimagine Tomorrow
initiative, which was designed to amplify voices from underrepresented communities.
Disney's move aligns with a broader corporate shift across America as several companies reassess their DEI commitments. CEO Bob Iger, who previously championed socially conscious storytelling, has recently stated that Disney's primary goal is entertainment, not activism.
The reversal follows mounting criticism that Disney had prioritized political messaging over storytelling, with Iger previously acknowledging that the company should 'not be agenda-driven.'
The policy change comes as major corporations—including Google—pull back from DEI initiatives under new federal directives. President Trump's administration has been actively rolling back DEI policies, with federal agencies ordered to remove materials related to gender ideology and climate initiatives.
Disney's latest move signals a significant shift in how entertainment giants approach cultural sensitivity and corporate responsibility.

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