ANTA elevates PG7 technology with 'Cushion Evolution' global relay run kickoff
PG7 is the groundbreaking midsole technology launched by global sportswear brand ANTA in 2024, which set a new cushioning benchmark with a Peak Gravity (PG) value of 7.8. Peak Gravity, for anyone unfamiliar with the term, is how industry experts measure cushion performance. The lower the PG value, the better the cushioning performance. Since the start of the new year, ANTA has pushed the physical limits even further by reducing PG value to 7.6, redefining impact absorption to deliver greater cushioning, enhanced comfort, and superior stability for performance footwear.
'PG7 Cushion Evolution' Global Relay Run Hits 12 Global Cities
With the release of the upgraded Travel Step 2 running shoes featuring PG7 midsole technology, ANTA launched the global relay run 'PG7 CUSHION EVOLUTION,' bringing its breakthrough technology to runners in cities including Shanghai, Addis Ababa, Hanoi, Dubai, Kuala Lumpur, Bangkok, Manila, San Francisco, Chicago, Boston, New York, and Los Angeles.
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Shanghai
Courtesy of ANTA
Boston
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Brooklyn
Courtesy of ANTA
Chicago
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The relay kicked off in Shanghai on April 12, when runners witnessed two engaging and intuitive live experiments demonstrating PG7's impact-absorbing capabilities. In one demonstration, raw eggs dropped from 3 feet remained intact on PG7 material while raw eggs dropped from the same height cracked on standard EVA foam. In another, a smartphone screen wrapped in PG7 material withstood repeated blows from a 30-pound hammer.
The 'PG7 Cushion Evolution' relay moved onto Chicago, San Francisco and other iconic running cities throughout April. In Boston, during the prestigious Boston Marathon, ANTA welcomed global runners to experience the PG7 cushioning and ANTA Challenge Series professional racing shoes. The momentum continued in Brooklyn, NY, where ANTA partnered with the Midnight Runners club to host an open community run, bridging cultures through a shared passion for running.
Upgraded PG7 Tech & Travel Step 2: Greater Cushioning, Wider Fit, Better Grip
A seemingly small drop from 7.8 to 7.6 results in a significant improvement in cushioning performance. The upgraded PG7 midsole disperses impact more efficiently and delivers even more exceptional energy return. Featuring an enhanced 'wide toe box' design, the shoes offer a more comfortable fit for a wider range of foot shapes. An improved A-Grip rubber outsole delivers better traction with a wider profile, while the asymmetric 3D-structured heel stabilizer improves landing stability through ergonomic support.
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Courtesy of ANTA
Wherever a runner's stride can reach, ANTA aspires to go. 'Our goal with PG7 is simple: Put the right shoe on every runner's feet,' says Samuel Tsui, CEO of ANTA Brand.
Samuel Tsui
Courtesy of ANTA
PG7 connects runners to the ground they traverse. From its inception to its upgrade, PG7 reflects ANTA's commitment to making high-performance technology accessible to everyday runners and inspiring exploration beyond limits.
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