Fashion's New PR Playbook for India
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Last month, L52 Communications entered India with a six-member office in Mumbai, expansion plans for New Delhi and dedicated 'India teams' at the company's New York and London headquarters. The timing of the move was down to the dynamism and global relevance of the Indian fashion scene, says Adam Shapiro, founder of the PR firm that represents Fendi, Jacquemus and Loro Piana among others.
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