Allbirds finds distribution partner for two further regions
Accordingly, the Spanish trading company Trendy King will in future take over the distribution of Allbirds in Spain and Portugal. Since this spring, the Kiwi Life Group has been responsible for the brand's corresponding activities in Central American and Caribbean states, as well as in Chile and Colombia. Chief financial officer Mitchell sees growth opportunities in new sales regions
Allbirds' chief financial officer (CFO), Annie Mitchell, welcomed the latest agreements. She explained in a statement: 'We are excited to expand our reach to additional regions where we see an opportunity to build a strong presence and achieve long-term, sustainable growth. As we continue to gain momentum with our initiatives in product innovation, marketing and customer experience, we look forward to working with these world-class distribution partners to introduce the Allbirds brand to their local customers.'
Just over two years ago, Allbirds presented a strategic transformation plan in view of high losses, which provides for fundamental changes to the business model. The measures decided at that time include, among other things, the awarding of international sales activities to local partner companies. In recent years, Allbirds has already been able to win partners for numerous foreign markets. This article was translated to English using an AI tool.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
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