England set to tour Sri Lanka before T20 World Cup 2026
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Economic Times
27 minutes ago
- Economic Times
After Virat Kohli, Shubman Gill may be the next poster boy for brands
Shubman Gill isn't just India's cricketing star of the moment, he's quickly becoming advertisers' go-to face. Fresh off a stellar run as captain and batsman in the India-England Test series, Gill's promotion as Asia Cup vice-captain has supercharged his brand value, putting him firmly on the radar of global and domestic companies, The Times of India's (TOI) Asmita Dey has reported. Neeraj Jha, senior sports analyst and commentator, told TOI, 'Gill's brand value has appreciated by 30%-40% post the India-England series. His brand fees will increase anywhere in the range of 25%-50% depending on the kind of brand approaching him.' That jump is already visible. Where Gill earlier saw three to four brand queries a month, sources, according to TOI, say the number has shot up to 10-15. From automobiles to luxury brands, everyone wants a piece of India's Gen Z cricket icon. Gill currently commands ₹4-5 crore per brand deal per year, but the needle is moving fast. Neerav Tomar, MD and CEO at IOS Sports, told TOI, 'That can now easily go up to anywhere between ₹6-8 crore… Gill already endorses close to 20 brands, and this number should go up. Youthful brands will seek new faces. Gill is the new Virat Kohli.' Some of his earlier contracts were in the ₹2-3.5 crore bracket, showing how sharply his stock has risen. By 2025, Gill's endorsement portfolio nearly doubled, from about eight in 2023 to 16, including marquee deals with MRF, Oakley (India), Casio, and Coca-Cola. In 2024 alone, he is estimated to have made around ₹40 crore from endorsements. Even as his brand value rises, Gill stays selective, a stance he underlined in a 2024 interview with The Economic Times. 'I am conscious of my responsibility as a role model, especially to my young fans. I believe in using my image and influence responsibly, which means aligning with brands that promote positive, ethical and health-conscious values,' he had said. Analysts say his exclusivity is part of the appeal. 'A lot of MNCs are looking to sign Gill. Small brands can't afford him. His fees will only go up if he keeps on delivering,' Amitesh Shah, founder and CEO of Legaxy, told TOI, estimating Gill's brand value will jump another 40%. But what will truly secure his advertising crown? Sandeep Goyal, chairman at Rediffusion, as quoted by TOI, summed it up: 'Perenniality leads to continued visibility, which is key to the endorsement game.'Moreover, unlike most cricketers who work with big talent management firms, Gill had told ET that he manages endorsements with a small team that checks every brand for credibility and creativity. 'The partnership needs to feel authentic to me and relatable to my fans,' he said at the time. This approach has helped him bag marquee deals, from Nike's multi-million-dollar contract and Apple-owned Beats Electronics to Coca-Cola, Tata Capital, ITC Fiama, Bajaj Allianz, Ceat, Engage, G-Shock and MY11 Circle. (With inputs from TOI)
NDTV
37 minutes ago
- NDTV
Ex-Pakistan Star's Stunning Take On Asia Cup Clash Against India: " Ek Mazaak..."
Former Pakistan cricket team star Basit Ali was not pleased with the decision taken by the Pakistan Cricket Board (PCB) to not include a single player in Category A of the central contracts. PCB decided to demote Mohammad Rizwan and Babar Azam to Category B and not name anyone in the top tier. It was a strong message sent to the players as the board said that the performances in the past year was not satisfactory. However, Basit believed that Salman Ali Agha should have been named in the top category and called it a 'joke'. He added that another 'joke' will happen when Pakistan face India in the Asia Cup. "Ek majaak abhi aur hoga jab September 14 ko India vs Pakistan match hoga. Wahaan ek majaak aur hoga.(One more joke will happen when India faces Pakistan on September 14. Another joke will unfold there)," he told Kamran Akmal on a YouTube show "Game Plan". The PCB release doesn't mention the valuation of the contracts. Babar and Rizwan have been penalised for their consistently poor show across all marquee events, including last year's T20 World Cup, this year's ICC Champions Trophy, and the bilaterals against Bangladesh and the West Indies. T20 skipper Salman Ali Agha, on the other hand, has earned a promotion from group C to B. The other notable promotions are opener Saim Ayub and pacer Haris Rauf. Compared to last year's list of 27 contracted players, the PCB has expanded the pool to 30, including 12 fresh additions. The new entrants are Ahmed Daniyal, Faheem Ashraf, Hasan Ali, Hasan Nawaz, Hussain Talat, Khushdil Shah, Mohammad Abbas, Mohammad Haris, Mohammad Nawaz, Sahibzada Farhan, Salman Mirza and Sufyan Moqim. Additionally, nine players have retained their positions in the same categories. They are Abdullah Shafique (Category C), Khurram Shahzad, Mohammad Abbas Afridi, Mohammad Wasim Jnr – all in Category D, Noman Ali, Sajid Khan, Saud Shakeel – all in Category C and Shaheen Shah Afridi (Category B). Eight players who have missed out on contracts this year include Aamir Jamal, Haseebullah, Kamran Ghulam, Mir Hamza, Mohammad Ali, Mohammad Huraira, Muhammad Irfan Khan and Usman Khan. They were all in Category (D).
Time of India
44 minutes ago
- Time of India
After Virat Kohli, Shubman Gill may be the next poster boy for brands
Synopsis Shubman Gill is now a top choice for advertisers. His brand value increased after the India-England series. He is also the Asia Cup vice-captain. Brands are showing more interest in him. His endorsement deals may increase significantly. Gill's current brand deals are worth ₹4-5 crore per year. Experts predict his brand value will continue to rise.
