Cracking The Code: Navigating The Edge AI Development Life Cycle

Forbes

24-07-2025

Rajesh Subramaniam is Founder and CEO of embedUR systems.
How many intelligent devices are running in your home right now? I bet it's more than you think. The current average is 25 devices per household, and the number is only going up every year. What's more, many of these devices, from fridges to fans, now come equipped with AI accelerators tucked into their chipsets. Whether or not you're aware of it, your thermostat may be learning your habits, and your washing machine may be whispering to the cloud.
This quiet evolution marks a new frontier in technology: Edge AI. It's the convergence of embedded systems and AI, designed to run efficiently right where the data is generated: on the edge. But getting from an idea to a working AI-enabled product is anything but straightforward. The development process is fragmented, the talent pool is bifurcated and the hodgepodge of tools were all designed for AI development in the cloud, not the edge.
I've spent the last two years focused on one central question: How do we make edge AI easier?
Edge AI Development Pain Points
Let's start with the development workflow itself.
Building an AI solution for an edge device is a series of deeply interdependent challenges. You start with model discovery: finding a neural network architecture that might solve the problem you're working on. Then comes sourcing and annotating relevant data, fine-tuning the model, validating its accuracy, testing it on real devices, optimizing it for specific chipsets and finally deploying it into production. That's a lot of moving pieces. That's where engineers get stuck. Using the output from one step, as the input to the next, hoping they are compatible, and discovering they mostly are not. A lot of jerry-rigging is needed to string dev pipelines together, because until now there has not been a unified dev environment for Edge AI.
The challenge is that most developers are forced to stitch this pipeline together from scattered tools. You might use one platform to find a model, a separate one to label data and something entirely different to benchmark your results. There are constant handoffs, and each transition brings the risk of versioning problems, performance degradation or flat-out failure when trying to get a model to run on resource-constrained hardware.
On top of that, most embedded engineers aren't AI experts, and most AI experts don't come from embedded systems. Bridging this language and tooling divide is one of the core problems we're trying to solve.
A New Mindset And A New Toolchain
Traditionally, embedded software followed a familiar pattern: Write the code, compile it, test it and ship it. Now, though, you have to fit an AI model into that life cycle. But AI doesn't behave like conventional software. You need to train AI models with a large amount of high-quality data. You also need to make sure they're accurate, secure, upgradeable and able to run efficiently on limited hardware—and they still need to integrate cleanly with the rest of the software stack.
What's really needed is a toolset that allows embedded developers to stay in their comfort zone while unlocking the power of AI. Think of it like a sandbox: You identify the type of application you're building and get model recommendations from a curated library. Then the system walks you through fine-tuning, validating and benchmarking the model. It should also help with things like security and upgrade paths.
This is where I see us heading: tools that abstract the complexity of AI while integrating seamlessly with existing embedded workflows. That means packaging up best-in-class models, simplifying the training process and making on-device validation dead simple.
Standardization And The Path Forward
Our goal is to bring some structure to the edge AI development lifecycle. Right now, there are too many tools and frameworks and no common standards for building, testing or deploying AI models in an embedded context.
By pushing for standardization, we're trying to make it easier for traditional developers to adopt AI. Once the life cycle is defined and toolchains are aligned, more engineers will feel confident jumping in. Consistency will help build trust and reduce friction in the process.
It's hard to overstate the implications of this shift to embedded edge AI. Think about the early days of the internet or the rise of smartphones—we're at that kind of inflection point. The number of embedded clients per household is only going to continue to soar, from smart doorbell cameras that recognize family and friends to voice assistants that control everything from lighting to entertainment with natural commands.
That means it's essential to solve the issue of integration. The sheer scale and reach of edge AI applications are staggering, maybe even a little scary, but mostly it's exciting. Because what we're really talking about is democratization. AI was once limited to massive data centers and elite development teams. Now it's finding its way into everyday devices at a price point that's accessible to everyone.
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