Scoop: Trump operation's first ad buy pushes president's tax cut plan
President Trump's cash-flush political operation is out with its first ad buy — a major nationwide purchase aimed at pushing lawmakers to get behind his economic agenda.
Why it matters: Trump's $500 billion-plus political machine is the most powerful force in American politics, and he's showing that he's willing to use it.
Trump has been aggressively raising money for the operation. This includes a $1.5 million-a-head fundraiser earlier this week in Washington, D.C., attended by pro-crypto interests.
Vice President JD Vance held a $1 million-per-person fundraiser last week in Palm Beach, Florida.
Its coffers will only further grow: Tech billionaire Elon Musk, who is leading the Trump administration's federal cost-cutting effort, plans to give $100 million to the operation.
Details: Securing American Greatness, a pro-Trump nonprofit group that is not required to disclose its donors, is running nationally on cable stations and online starting Monday.
A source familiar with the plan said it would air in more than 20 targeted congressional districts, though they didn't specify which ones.
The organization is spending in the "high seven figures" to run the spot.
Securing American Greatness will run the spot for two weeks as part of a broader, one-month blitz.
Zoom in: The commercial highlights Trump's tax cut plan, which he is pushing to be included as part of the budget reconciliation package.
"Tell Congress this is a good deal for America. Support President Trump's agenda to get our economy back on track," the ad says.
It comes as some Republicans express hesitancy about Trump's economic plan, and how it will be paid for.
The spot gives Trump backup on a a pair of issues he's been playing defense on: Tariffs and the Musk-led effort to slash government spending.
The tariffs will "bring home American jobs," the ad says.
It says Musk's DOGE is slashing "waste, fraud and abuse."
Zoom out: Securing American Greatness and the pro-Trump super PAC MAGA Inc. are poised to spend big in the 2026 midterms.
The groups will target Democrats with an eye toward expanding the GOP's congressional majorities.
It will also reward Republicans who support Trump's agenda — and pressure those who are wavering to get on board.
The group is being led by Chris LaCivita and Tony Fabrizio, who were top officials on Trump's 2024 campaign.
Their efforts are being closely coordinated with senior White House officials, including Chief of Staff Susie Wiles and Deputy Chief of Staff James Blair.
They were formed during the campaign by Taylor Budowich, who is now a senior White House lieutenant.
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